September sCAndaLENDAR

September sCAndaLENDAR is now available at all NUM outlets.

New Brand: MovereJean from Korea

Deter from USA available in NUM now

Five Crown launched

NUM Founder's Day - 14th Sept, Sunday

It is Founder's Day this weekend; the day where we honor the brains which made Havaianas a fashion necessity in Singapore. The one who conceptualised the shoe compartments for your gym bags and the master who crafted the quirky sling on your party tanks, not forgetting the taglines on all your NUMtees.

Does the founder's mind never rest? Well, perhaps it's only because he strongly believes that life is not a straight line and to venture far, one has to be prepared to face the twists and turns that awaits us.

NewUrbanMale.com will be celebrating the founder’s birthday this coming Sunday at St James Power House. Come join us in this joyous occasion and celebrate with us.

Venue: St James Power House
Date: 14th Sept 2008, Sunday
Time: 1030pm
Fashion Showtime: 11.30pm

Be the first 1000 to arrive at the door and we will provide you an assortment of vouchers from selected shops in The Cathay exclusively sponsored by The Cathay. It is a goodie not to be missed!

Asian Attack!

After the long-awaited Olympics held in Beijing, NewUrbanMale.com decided to pay a tribute to the host country, as well as to our neighboring countries (Philippines, Malaysia, Indonesia, Thailand) for the outstanding performance at the 2008 Olympics. Get ready for the next wave in fashion with the latest Asia Attack Party Tanks. Available at all NewUrbanMale.com stores today!

And if you already own your own Party Tank, why not send in a picture of yourself wearing it? Email to editor@newurbanmale.com and see yourself being featured on our Hall of Fame.

Official Opening - NUM Concept Store @ Wheelock Place #02-17

Check out our new concept outlet at Wheelock Place for a whole new range of collection.


New! - NUM Laptop carriers


New! - NUM Wallets


New! - Mek Denim Jeans

Come visit our store now!

Junk Food Collection In Stores Now

How can one ever get enough of Junk Food? NewUrbanMale.com brings in the latest collection for you to indulge in your favourite Junk Food Collection. Don't forget to visit NewUrbanMale.com's latest concept store at Wheelock Place for the widest range of collection.

Go Green With David & Goliath

With risings stars like Miley Cyrus and Selena Gomez strutting the red carpets and gracing magazine covers, it's definitely important to look their best. It also makes sense to bring across a social statement while posing for the cameras. With David & Goliath's latest collection, it's not difficult to bring out that quirkiness in you. Available at NewUrbanMale.com stores today.

Salinas 2008 Collection @ Wheelock Place

NewUrbanMale.com first introduced bikinis to The Heeren Shops 5 years ago, and since then, shoppers have a clear idea where to go for the best Brazilian bikinis. With the opening of the new concept store at Wheelock Place, NewUrbanMale.com decided to bring the latest 2008 Salinas collection for the shoppers at the other end of Orchard Road too.


There can never be too much of a good thing, especially with Salinas 2008 collection. So before heading to the beaches, drop by the new concept store at Wheelock Place today.

After the rain comes a Mighty Fine day!

NewUrbanMale.com brings you the latest from Mighty Fine, original licensed vintage inspired Tees.

If you are someone who likes classics like Peanuts, Mickey Mouse and Popeye, be sure to head down to our new concept store at Wheelock Place to check out the new collection.

New Arrival - Braziliano Praia Kitten Heels

The über-comfy Braziliano Praia(BP) Kitten Heels characterizes an open-toe thong with a hint of heel. A first footwear that uses cork as its base, this playful Kitten Heel comes available in an array of colors that will take comfortably any lady from work to play.


Braziliano Praia now boasts a regional following in Philippines and even Japan with acclaimed fashionistas personalizing their own, especially with the BP Kitten Heels. A member of the Young Designer’s Guild and one of the youngest most successful designer starlets, Ciara Maragisan has infused BP Kitten Heels with her artwork, creating masterpieces that are highly regarded. Also from the Philippines, Yoya Gueco a known young fashion industry mover and shaker has put a creative spin to embellishing the BP Kitten Heels, adding velvet and rhinestones to make them even more exclusive.

Now available at all NewUrbanMale.com outlets

New Arrival - Braziliano Praia Beetles

From the exotic lands of Ipanema, Rio de Janeiro; a beach culture was birth. An intriguing mixture of couture and unrestraint being the inspiration behind this lifestyle has changed how people dress to the beach and beyond. Sundresses, flipflops and huge unpretentious shades have now arrived to liberate the corporate cages where society is trapped in.



Braziliano Praia makes a lifestyle statement with its pieces; amidst the call to love the Brazil beach lifestyle, a culture synonymous with the loose, relaxed and unconstrained.

Now avaialable at all NewUrbanMale.com outlets.

A sneak peek to our new NUM concept store at Wheelock Place

NewUrbanMale.com opens new concept store in Wheelock Place this September!

With the rapid expansion of NewUrbanMale.com, we are opening our new concept store in the heart of Orchard Road this September. Embracing a whole new concept, this new outlet guarantees shoppers a visual feast while shopping with us. Don't forget to visit this new store for our wide array of latest products.

NEW NUM CONCEPT ADS

NUM Scandalendar

A German poet once said, “There is but one temple in the universe and that is the body of man.”
NewUrbanMale.com appreciates all who take good care and pride of their own selves because a healthy body is a healthy mind. Hence, we have started Scandalendar monthly editions.

If you hadn’t noticed, a bevy of our NUM-milicious Ambassadors have been gracing our monthly editions of Scandalendar. Javier Thong our very first NUM Ambassador, was in the inaugural issue. Following that was one of our hottest NUM Ambassador Ray Phua from the ‘06 Batch as well as Jonathan Han from the ’08 Batch. And the latest NUM Ambassadors on displays are Han Long, also from the ’06 Batch together with Shukrie from the ’08 Batch.

They have all symbolized our philosophy of living life to the fullest while maintaining our mantra of working hard and playing just as hard. Keep on dropping by our stores more often as we will feature many many more of our NUM Ambassadors in our upcoming monthly Scandalendar collectable issues!

New brand arrival - Dupé flipflops

NewUrbanMale.com introduces yet another popular flipflops brand from Brazil - Dupé.

Taken care by the same parent company of Havaianas, these flipflops comes with a newly developed technology of HXP GEL in sandals, made so soft and comfortable to wear that you might not want to take it off.

Now available at all NewUrbanMale.com concept stores.

Tough Times don’t last. NUM Boys do.

Every morning is a tough time. There are questions of what you want to do for the day, what you shall wear and even where you shall shop. And inspirations come from the most unexpected places. But do you want to wait for that inspiration each and every morning?

We at NewUrbanMale.com seek that out for you. Our 235Guys is brimming with fashion advices, latest happenings in NUM and best of all; we do the shopping for you guys.

We bring in the very best of fashion labels from every corner of the globe; Brazil, US, Colombia, Japan and so much more. To dress you up and down in gorgeous threads, we just love doing that.
Throw us your pictures in NUM gear and we will post it up right here on 235Guys. Spread the word and be rewarded handsomely!

Join us at NUM facebook community for the latest happenings

MOOKS premium store now at Wheelock Place

Come visit the arrestingly new MOOKS premium store at Wheelock Place, chic white walls and dollops of orange to complement the arrival of the premium collection from MOOKS Clothing Co., simple yet with elements of quirk. With the ultra-trendy threads supplementing your craze for being exclusive, this fresh MOOKS store will definitely not disappoint.


MOOKS outlet at Wheelock Place will soon set the other end of Orchard Road alight and tongues wagging with the grandiose conceptualization by our very own NUM founder and director, Mr. Shenzi Chua.

NewUrbanMale.com at SP Hook'd Beach Festival '08

It was a heartening sight to see hundreds of SP students all dressed up in exclusive NewUrbanMale.com gear, coming together at Café Del Mar for the inaugural Hook’d Beach Festival ‘08. On behalf of NUM, we will like to say a big thank you to all participants and organizers who had made their presence felt and made this event a resounding success. With your fresh new tans, sandy feet and sweet memories, we at NewUrbanMale.com sure did have a hell of a time with you. Thank you all!

Because at NewUrbanMale.com, life is not a straight line.