Mediacorp Artist DAI YANG TIAN in NUM Party Tank

picture courtesy from Mediacorp TV

He's one of the fastest rising star in Mediacorp today and now he's seen on National TV every week night wearing NewUrbanMale.com's signature Party Tanks. How's that for star appeal?

Related link: New Arrival - NUM Euro Party Tank

Braziliano Praia Rio Mini & Nations in Stores Now!

NewUrbanMale.com Opens @ Tampines 1

Visit NewUrbanMale.com's newest outlet @ 10 Tampines Central 1, #04-K1 Tampines 1, Singapore 529536 today!

Special Edition Havaianas in Stores Now!

Click here to view the full series.

Love Thy Brother in April's Mens Folio

Pictures From NewUrbanMale.com's Fashion Show @ Play

Loyal to One, Sincere to All

The seemingly never-ending community of numtees just got bigger, with the newest addition "Loyal to One Sincere to All".

Coming soon to a NewUrbanMale.com outlet near you. Stay tuned.

Love Thy Brother

One could not but be moved by the story of the soldier who asked his officer if he might go out into the "No Man's Land" between the trenches in World War 1 to bring in one of his comrades who lay grievously wounded.

"You can go," said the officer, "but it's not worth it. Your friend would probably be killed, and you will throw your own life away." But the man went.

Somehow he managed to get to his friend, hoist him onto his shoulder, and bring him back to the trenches. The two of them tumbled in together and lay in the trench bottom.

The officer looked very tenderly on the would-be rescuer, and then he said, "I told you it wouldn't be worth it. Your friend is dead and you are mortally wounded."

"It was worth it though, sir," he said.
"How do you mean, 'worth it'? I tell you your friend is dead."

"Yes, sir," the boy answered, "but it was worth it, because when I got to him he was still alive, and he said to me, 'Jim, I knew you'd come.'"

So show some brotherly love today by dropping by any NewUrbanMale.com store and check out these meaningful tees.

NewUrbanMale.com Director Featured in The Nanyang Chronicles

Mr. Shenzi Chua, founder and director of NewUrbanMale.com was featured in the latest article of The Nanyang Chronicle, a student-run campus newspaper from Nanyang Technological University. Read on to find out what the article is about.

"DRESSED in faded blue jeans, a simple t-shirt and cap, he certainly does not look like a person who has revolutionised casual wear for Singaporean men.

Meet Mr Shenzi Chua, 39—director, designer, and the brain behind leading home-grown retail chain NewUrbanMale.

More commonly known as NUM, these retail stores—15 local branches in all—cater to the rising needs of men in areas of fashion and lifestyle.

Though it first targeted men only, NUM has won the hearts (and soles) of men and women alike since its creation in 2003, raking in $8 million last year.

“Our initial intention was to cater to men. However, we soon realised that women too loved shopping at our stores,” said Mr Chua.

Despite graduating from NTU with a degree in Mechanical Engineering in 1994, he chose a career in fashion and retail after finishing his internship with a local engineering company, realising it was not his cup of tea.

Instead, he worked in web technology upon graduation, recognising that living and shopping online would be popular.

What started out as an online men’s lifestyle magazine quickly turned into a successful business recipe for Mr Chua.

From his website NewUrbanMale.com, he built a loyal base of about 10,000 readers.

The strong numbers made the expansion offline a lot smoother.

Step into any NUM branch today and the first thing you’ll probably notice is its “mandatory wall of flip-flops”.

A palette of colours against a clean, white wall, these flip-flops have become synonymous with the brand.

The attractive NUM staff may also catch your eye.

Mr Chua revealed that when picking its staff, NUM looks out for many things such as personality and sincerity in serving, not just looks.

“Everybody likes to be served by good-looking people. But good looks alone, without any character, will only turn people off.”

Mr Chua’s days in NTU played a part in his understanding of Singaporean tastes in fashion.

“NTU students have always been viewed as being slightly less trendy and ‘hip’, as compared to other campuses.

Even when I was in school, I noticed how students loved wearing their hall and faculty t-shirts to classes,” he said.

Despite his disapproval, it was this same observation that made Mr Chua realise the Singaporean preference for casual wear. Bearing this in mind, he aspired to promote a style that was casual yet trendy and sophisticated at the same time.

This remains the approach NUM takes when designing its own clothes and deciding which international brands to bring in. Most of NUM’s products—from its famed Havaianas to its notorious party tanks and vintage tees—are either selectively imported or designed with the purpose of allowing wearers to be “who they truly are”.

The simplicity that the brand advocates stems from the man himself.

Despite his current success he does not believe in flaunting his wealth.

Instead, he holds true to his guiding principle, which is to live as minimally as possible.

This probably explains why you won’t find him driving around town.

“The only form of driving you’ll see me doing is driving people crazy,” he jokes.

Seeing how down-to-earth this fashion mogul is, it is no wonder that his young employees, many of whom are tertiary students, look to him as a role model.

Still, this does not change the way Mr Chua views himself.

In fact, he makes it a point not to think about shouldering the responsibility.

“I try to live life as best I can, and if it influences others in the right way, then that’s good,” he says.

Despite his public persona, Mr Chua insists that he is a private person who dislikes social events such as launch parties.

“When you attend such parties, you realise that people are very pretentious. They do and say things that they’re not sincere about, and that’s not something I know how to do.”

What he does like, though, is having some quiet time to himself.

Early nights are much hoped for, as it allows him to clear his mind before beginning the next day anew.

This habit is one that has stayed with him since his equally hectic undergraduate days.

Nonetheless, the phenomenon of dressing down in NTU, which has managed to sustain itself over the years, still amazes Mr Chua.

“Tell NTU students that it’s time to stop wearing their hall tees, faculty tees and university tees to school,” he said.

“It’s not fashionable.”"

Anna Kournikova and Selena Gomez Wears Give and Take

Free Movie Pass With NewUrbanMale.com Purchases

Things just got better for our loyal supporters @ NewUrbanMale.com. We are giving away free movie passes with purchases made @ NewUrbanMale.com outlets. Terms and conditions apply.

Make a fashion statement with NewUrbanMale.com apparels & watch movies for free, what more can you ask for?

Click here to find out more.

A Sneak Peak Into NewUrbanMale.com's Fashion Show @ Play

NewUrbanMale.com is proud to present another of our fantastic shows, this time held @ PlayClub @ Tanjong Pagar. Doors will be opened from 8pm onwards.

So come show your support and let your hair down after a long day @ work.

Behind the Scenes of Get Your Sexy Back Photo Shoot

Click here to find out more!

So What's The New Hang Tag About?

Before you think that hand tags are just for displaying prices and sizes, think again! At NewUrBanMale.com, we do things differently. We make sure our valued supporters leave NewUrbanMale.com shops with more than a shopping experience, which is why our hang tags carry a special message for all of you out there, so here goes,

"At NewUrbanMale.com, we love.

We embrace passion like no others. Believing in a culture where diversity and different opinions are respected, we strive on to achieve a synergy with you. Creating new designs to identify with you may just well be what we do best. We are NewUrbanMale.com simply because life is not a straight line.

And don’t forget that you are perfect. Because God makes no mistake."

Hot From the Junk Food Press!

NewUrbanMale.com Invades the CBD

It is not every day that Raffles Place, the heart of Singapore's commercial district, teems with executives in jeans, slacks and, sometimes, even sandals.

After a whole week of suit and ties, how about opting for something a little more comfortable this week?

Bringing style and comfort closer to you, NewUrbanMale.com has recently opened a new flipflops store at Change Alley, #01-34, Chevron House.

Finally, there is a place where workers can get something to allow them to feel comfortable and increase their work productivity.

Gear yourself up for Casual Friday now!

SUPPORT CASUAL FRIDAYS!

Since the start of civilisation, men and women have been restricted to the corporate attire of business suits, ties, heels and pants. For an average worker, the hours they have to suffer in such a rigid and constrained outfit constitutes to almost 45 hours a week. From the aching of the calves to the tightness around the necks...these are just some of the grievances office workers suffer on a daily basis.

Since the 1950s, companies have been introducing Casual Fridays by allowing their workers to wear casual attires to work. Finally, there is a day where workers can breathe easier, and feel more at ease with themselves. Not only do they feel more comfortable, work productivity has also increased significantly due to the hike in their morales.

The benefits of Casual Fridays are endless. Therefore, show your support for this corporate revolution by going casual in your office... starting this very Friday!

Pledge your support for SCF!

A CAMPAIGN SUPPORTED BY NEWURBANMALE.COM

More details will be announced soon.

New RR Caps @ NewUrbanMale.com!

Be awed by the intricate details and exquisite craftsmanship on this newest collection of RR Caps. Available at all NewUrbanMale.com outlets.

Show Luo presented with NUMtee

NewUrbanMale.com Oregon Stationery Case