Tuesday, November 22, 2005

23rd River Regatta 2005: Come support us

23rd River Regatta 2005: NUM Will be Rowing In Style
This year, dragon boating is not just about winning, but it’s also about looking good. By NewUrbanMale.com Reporter, Adam Sam'on.

Who ever said that dragon boating is about monotonous drum beats and boring “oh-biang” colours? NewUrbanMale.com (NUM) has sent in a team to participate in the 23rd River Regatta 2005 to prove that dragon boating is not as “oh-biang” as some people might think and actually a sport that is definitely getting cooler and more fashionable.

The NUM dragon boat team will all be dressed up in our limited edition Dragon Boat Series that is specially designed just for them. Hence the guys are all geared up (literally) to win and hopefully bring something back.

We at NUM have adopted dragon boating as our sport of choice and just released our Dragon Boat Series that includes dry fit shorts, quirky tank tops and even a special NUM paddle bag. In addition, we will be bringing in dragon boat paddles to the store, a plan that is in the pipelines. Just like how soccer jerseys have become everyday apparel for most guys, this Dragon Boat Series aims to achieve the same outcome - fashionable dragon boat gear not just for dragon boating, but for everyday occasions as well.

With the proud adoption of the sport of dragon boating, we released the Dragon Boat Series and also sponsored the SAVA International dragon boating competition, held just last October. And, what better way to follow up our commitment to the sport than by participating in this year’s 23rd River Regatta? Like it’s written on our tees, “If there’s no dragon boat in Heaven, I’m not going.”


Head on down to the Singapore River for the 23rd River Regatta and bask in the festivities and feel the competitive spirit. Bring your friends and come down to the Singapore River this weekend to cheer on the NUM team.

23rd River Regatta 2005
Nov 26-27, noon onwards.
Singapore River, next to UOB Building.

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