Thursday, August 31, 2006

NewUrbanMale.com Vintage Inspired Tees - Old Spice


NewUrbanMale.com shoppers may have spotted the Old Spice Mighty Fine tees in our stores and probably wondered. What is Old Spice and why is there a ship on the logo?

Is it a spice brand? Is it a food brand?

Old Spice is actually none of the above! It is America's top men's line in ant-perspirant deodorant and cologne. It ranks as the No. 2 most popular deodarant in the United States.

Old Spice was probably the first men's fragrance and made its debut as early as 1938. The first products they had were shaving soap and aftershave lotion. When the Old Spice brand was introduced, the Shulton Company (which was the initial manufacturer, now the Old Spice Brand is under P&G) wanted the brand to have a colonial theme, hence the sailing ship was used as a trademark logo used to identify the Old Spice product for men.

Now, Old Spice focuses on deodarants and anti-perspirants products and just recently concluded a very interesting sweat survey in the United States. The survey concluded that the desert city - Phoneix, Arizona was the sweatiest country in America in 2005. So sweaty that in 3 hours, residents of Phoneix could fill up an Olympic-sized Swimming Pool with their sweat! And for that, Old Spice has provided the city of Phoneix one year's supply of Old Spice anti-perspirant.



NewUrbanMale.com can't guarantee you won't sweat in our Mighty Fine Old Spice vintage inspired tee, but at least we know you'll look good in it. So head on down to NewUrbanMale.com stores to grab the exclusive vintage inspired Old Spice tees by Mighty Fine.

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