Tuesday, November 21, 2006

Brand Spotlight: Butter Soft Havaianas


NewUrbanMale.com carries more than 35 international brands and among those brands include everyone’s favorite butter soft flip flops – Havaianas.

Havaianas (pronounced ah-vai-YAH-nas) was largely inspired by the Zori, a Japanese style sandal. The name Havaianas means Hawaiianas in Portugese and it was chosen as a tribute to America’s favorite holiday destination. Founded in 1962, the Brazilian brand has sold over 8 billion pairs since then and if you could put all the Havaianas sold together to form a straight line, it would go around the world 50 times.

Now, it has a following that includes international celebrities such as Julia Roberts and Paris Hilton. The butter soft slippers have also graced the glamorous fashion runways of Paris, Milan and New York and are found in the specialty boutiques of Chanel and D & G in the US. Last year, Havaianas was seen in the 2005 Oscars pack which was designed by Deborah Evans. The limited edition 2005 Oscars’ Havaianas was packed in a box that resembled the Walk of Fame and the flip flops were ostentatiously lined with glittering Swarovski crystals.


Havaianas has also left its fashion mark right here in Singapore, obtaining the runner-up position for the Best Shoe For Walking at CLEO magazine’s Fashion Awards. It gets the nod of approval by CLEO’s fashion team because of its durability and butter soft comfort. This butter soft feel is due to a secret formula and the fact that Havaianas is produced under the strictest control, with only one factory in Brazil producing for the entire world.

So grab the butter soft Havaianas exclusively from NewUrbanMale.com and even the supermodels feel Havaianas is the perfect gift, so pick a perfect pair of butter soft Havaianas for Christmas right now at NewUrbanMale.com.

Watch out for the latest Havaianas 2007 collection - the Havaianas Slim which is available in Gold and Silver coming in December 2007.

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