Monday, September 17, 2007

Breaking Records with TUKYTUKY

We've not seen a longer queue since Hello Kitty at the start of this millenium. At the launch of TUKY TUKY on 15 September, Havaianas enthusiasts flocked to The Heeren Shops to experience a new product - TUKY TUKY. These anti-oxidant and anti-rust jewels serve to compliment Havaianas and with so many varieties available, no wonder people are spoilt for choice on deciding what to adorn on their flip flops. NewUrbanMale.com was in a pre-Christmas mood that day and decided to give away 1000 pieces of TUKY TUKY to our loyal Havaianas supporters.


The queue started about half an hour before the official launch at 3pm. The crowd was given a goodie bag packed with Catalog magazines and NUM voucher worth over $100. People came for TUKY TUKY but our NUM Ambassadors were also hot properties on Saturday. The response to the launch was so overwhelming that we had to let our NUM Ambassadors take a break 2 hours into the event. Stomp blogger and Singapore Idol alumni, Maia Lee, also made an appearance, and she too, loves her TUKY TUKY. The queue at NewUrbanMale.com stores on the 4th floor too had queues forming, with Havaianas fans asking for more.



The launch may be over, but we definitely have more to offer. If you came down to The Heeren Shops last Saturday, visit this space again to see if you've been featured! Till then, visit NewUrbanMale.com stores to find out more about TUKY TUKY!

For those of you who missed out on the Tuky Tuky launch, don't forget to sign up for NUM mailing list for the latest update on any NUM event. You definitely do not want to miss the next Tuky Tuky day if there is any.

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