The Inside Scoop: 235guys Pt I

This special part of the blog is dedicated to give you a glimpse of what actually goes on in the heads of these shameless 235guys. Just like how our latest NUMtees have a wish, "All I want for christmas is two boyfriends/girlfriends", they also want to share with you through the photos what their X'mas wish is and what they would like from Santa this Christmas. Part I features Jason, Colin, Caesar and Vincent.



Describe yourself in three words.
Jason: Handsome and smart. That’s three words.
Colin: Outgoing. Sociable. Hyper.
Caesar: Youth gone wild.
Vincent: Secretive. Idiotic. Naughty.

If you could be somebody (i.e. Hugh Hefner, Brad Pitt, Kumar) for one day, who would you be? Why?
Jason: Francesco Totti (Italian and Roma football player) because he is talented and so arrogant.
Colin: Russel Peters (Canadian Stand-up Comedian) because humor will always leave an impression on people.
Caesar: Caesar. Why would anybody want to be anyone else?
Vincent: Edison Cheng (Hong Kong actor) because I want to have his cool attitude.



Who’s your favorite hero/idol in life?
Jason: Francesco Totti lah! Duh!
Caesar: Kurt Cobain.
Vincent: Spiderman.

What is your idea of misery?
Jason: Being with stupid people. Like them!
Colin: Making choices nobody wants. Like now.
Caesar: Love.
Vincent: Not being with my dream girl.

If you took part in Eye for a Guy III, what do you think are your chances?
Jason: Sure win!
Colin: Pretty bad. I’m no where as smooth as those guys.
Caesar: What’s Eye For a Guy?
Vincent: I will just fight my way to win her heart.

What do you think is your best asset?
Jason: My tolerance.
Colin: My sense of humor.
Caesar: My wits.
Vincent: My rear end (looks at it).



What’s your idea of a perfect soulmate?
Jason: Someone who irritates me non-stop but yet can never make me angry and I’m not referring to you Caesar.
Colin: Someone who keeps me laughing.
Caesar: A special someone.
Vincent: Somebody Hehe Ooo Thoughtful (HOT).

What’s your favorite NUMtee?
Jason: “You Can Thank Me in the Morning.”
Colin: “Bananas, Cucumbers and Sausages.”
Caesar: “Stop Playing with Yourself. Play With Me.”.
Vincent: “How About a Free Ride at My Home?”

Has anybody adopted you on their blog yet?
Jason: Yes. I guess.
Colin: What blog?
Caesar: I don’t think so.
Vincent: I’m afraid so.

Everybody’s burning question. What's up with 235?
Jason: I would have to kill you if I told you.
Colin: It’s the number for a cult that plans to rule the entire universe.
Caesar: The first three numbers of Pizza Hut.
Vincent: I don’t know how to count since young so it doesn’t matter.

Havaianas Style Are Here

Havaianas Style in our stores now



The bright colors and summery feel of Havaianas Style is now here in NewUrbanMale.com all in the latest and flashiest colors. With the green Havaianas Style, you're all dressed up for Christmas celebrations.

Nice 2 mit 235guys....

Hey guyz!! itz nice 2 mit again yesterday though i did not know some of de guys..haha..the shop,products n de guyz are all new..i did'nt had de chance 2 look around coz i had 2 chase time..oh ya,some of de bikinis also new rite?? haha..miz salinas..haaa..maybe ard mid dec or xmas,i'll visit again..even jia xi n ben have a new look..long hair n wear cap oredi..haha..hmm,1 day we shud go out 2gether..watch movie or sometin..haiya,itz 7.20pm liao..goin 2 camp soon..will write again den..oh,btw,Jason,ur bday comin rite on 9th dec?? hahaa..Hapi befdae in advance,dude!! till den..cheerz!!


Heart Break Kid

Havaianas launched Cartunista 2005

With a little bit more creativity and a lot more color, the Havaianas Cartunista series are signature cartoon characters by Brazil's brightest and best cartoonists such as Fernando Gonsales and Glauco.

Get the latest designs on your feet, covering themes of football, music carnivals, the coastline and the Amazonia, that are signed off by the designing cartoonist themselves.

Seen at NewUrbanMale.com

Upfront model William M (on the cover of the latest Catalog magazine) was in the NewUrbanMale.com (NUM) store on Monday to do some of his own shopping and signed for us an autograph. The strapping model wishes everybody shopping at NUM a Merry Christmas.

Gearing up for Zouk Out!!!

Survival Gear for Zouk Out 2005
Less is definitely more. NewUrbanMale.com (NUM) gives you some ideas on how to dress down and still look good for Zouk Out 2005. By the NewUrbanMale.com reporter, Adam Sam'on.

You’ve been working out or, maybe you just started working out in preparation for Zouk Out (we all do that), then flaunt those bulging biceps with these cool NUM Party Tanks from NUM.

If your rigorous training regime included gluteus exercises, than slip on our Jabs Waterboys trunks to accentuate your flattering “ass-ets”.

If Xiaxue can fill a bikini from NUM, so can you. What’s a beach party without bikini babes? Get the latest Salinas 2006 bikini collection form NUM.

The Zouk bouncers can’t deny you entry for wearing flip flops at this event. Put on the trendiest and latest Havaianas flip flops or the Braziliano Praia Beatles.

Ladies, complement that racy bikini with an added height advantage with our Braziliano Praia Kitten Heels, the first ever heeled flip flops.

Come on down to party in our range of quirky NUMtees and let our naughty tees do the talking for you.

Let people read what’s on your mind (or what’s on your head at least) with our witty NUM trucker caps.

The 235guys and everybody at NUM will all be heading on down to Zouk Out to party the night away. We are going to set up a special NUM corner so come and meet the NUM party people and join in the fun at this year’s Zouk Out. Minimum age 18, photo id required.

Laugh with the david & goliath tees

The Chest of Humor

“Boys Make Good Pets, Everyone Should Own One.”

“Sometimes I Like To Run Into A Crowded Room, Fart, And Run Out!”

“Boys Are Stupid… Throw Rocks At Them!”

If you are laughing then it’s great! Because that is what these tees are all about. That is exactly what is written on david & goliath “Boys Are Stupid” tees. Designed by Todd Goldman, founder and designer of david & goliath, his tees are packed with those quirky captions and craftily complemented with his kooky cartoon creations.

There is a shed of truth to those statements because even I think that boys are sometimes (note sometimes) stupid. But some people didn’t think the tees are funny at all, they find it degrading to boys and that these tees will affect the self-esteem of young boys. This person is radio talk show host, Glenn Sacks (who is a men’s activist), who organized a boycott that got 3,000 retailers to pull off these tees off their shelves. But the boycott worked both ways, as much as it hurt, it also boosted sales thanks to the publicity (so it’s like we are selling renegade tees, isn’t that cool?).

His collections available at NewUrbanMale.com (NUM) include the Goodbye Kitty tees (a spoof of the cute Hello Kitty brand), where Kitty is always faced with a life threatening situation, such as getting burnt over a fire by the devil or getting run over by an oncoming train. We will continue to bring in more david & goliath tees in the coming months to further tickle your funny bones.

His tees are out to make a statement (and they are hilarious statements we might add) so get a tee, and let the T-shirt do the talking for you. Laugh on down to NUM today.

World AIDS Day

Support World AIDS Day

There are a host of events lined up for World AIDS Day, including a World AIDS Day Awareness and fund raising programme at MOX Bar this Saturday (Dec 3). There will also be a fashion show where they will be featuring Jabs Waterboys swimwear.

So support World AIDS Day and NewUrbanMale.com this Saturday at MOX.

Sat Dec 3,
10pm till late
MOX Bar

Dragon Boat Paddles Are Here!!

Grey Owl Paddles are now in NewUrbanMale.com.


Like we mentioned earlier, we were going to bring in paddles for those dragon boat enthusiasts and they are finally here. Head on down to NUM and get them now.

NewUrbanMale.com - Champions of the 23rd River Regatta (Inter-Corporate Category)

We came and we conquered, seeing off the competition in style.

We present The NUM Dragon Boat Champion Team

NewUrbanMale.com (NUM) made heads turn, arriving in our specially designed dragon boat NUM tank tops. We were probably the first ever fashion label dragon boat team and we definitely made waves at the 23rd River Regatta, eventually grabbing first place in the Inter-Corporate Category.

In the heats itself, we recorded the best timing among all our competition in the same category.

Come hither the semi-finals, the NUM team was really put to the test as they fought hard to earn third spot in the first semi-final. That race was a close one, with less than a second separating the first three teams. Five teams with the best timings from both semi-finals would go through to the final, and sure enough the NUM team made it through. And the team was looking good (no pun intended) and was all geared up for the finals.

The team, dressed in the black NUM tank tops, wanted to prove a point as this was NUM's first participation in the River Regatta and they were going head to head with veteran competitors such as HSBC, OCBC and favorites Reuters Asia.

During the final, the NUM team was leading from the start, but midway through the race, the others were catching up. They were almost successful but the sheer determination of the NUM rowers proved too strong and we maintained the lead all the way to the finishing line.

Just like a classic story from a movie, the underdogs eventually won (that's us if you don't get it).

NUM is an ardent supporter of dragon boating and we were elated to bring home the trophy, making the point that when fashion and sports combine effectively, you’ll get a winning formula.

We would like to thank all the supporters who came down to the event and cheered their lungs out. The team really appreciated it. NUM thanks all of you.

Our Favourite Little Chicken

We have one favourite pet recently. Our Little Chicken. We love the way he dances, the way he shakes his boom boom, just like all of us 235guys, Irritating sometimes, Cute sometimes ... some say Irritatingly Cute, well just like our favourite Little Chicken ..... Take a look ....

Race Report: River Regatta 2005 Day 1

Race Report: 26th Nov 2006 (River Regatta 2005)

NewUrbanMale.com Dragon Boat team did us proud, surprised the crowd beating Last Year's Champion with FASTEST TIMING amongst all the HEATS. NUM Team proceeds to Semi Finals tomorrow 27th Nov, 2pm Race. Finals will be around 4pm.

COME and SHOUT for NUM !!!!

Day 1 Race Results: Inter Corporate

Heat 1:
1: OCBC 1:45:77
2: ABN Amro 1:48:07
3: Singapore Airlines "B" 1:49:10
4: Applied Materials "A" 1:49:14

Heat 2:
1: NewUrbanMale.com 1:45:00 (Fastest Timing amongst All Heats)
2: Glaxo Wellcome 1:48:67
3: Singapore Airlines "A" 1:49:59
4: Applied Materials "B" 1:50:39
5: Singapore Oxygen 1:50:77

Heat 3:
1: HSBC 1:46:52
2: Tanker Pacific 1:47:78
3: Lonza Singapore 1:48:57
4: Standard Chartered "A" 1:51:40
5: ExxonMobil "C" 2:00:99

Heat 4:
1: Reuters Asia 1:47:82
2: ExxonMobil "A" 1:48:32
3: UOB 2:01:46

Heat 5:
1: Keppel Offshore 1:51:37
2: Tanker Pacific "B" 1:51:75
3: Cisco Security 1:52:32
4: Deutsche Bank 2:09:39

Heat 6:
1: ExxonMobil "A" 1:48:70
2: Bates Singapore 1:48:74
3: Standard Chartered "B" 1:49:47

Havaianas Collection 2006

Better and brighter, grab the Havaianas 2006 collection now at NewUrbanMale.com (NUM).

The best flip flops money can buy, Havaianas slippers have graced the glamorous fashion runways of Paris, Milan and New York and are found in the upmarket boutiques of Chanel and D & G in the US.

All the way from Brazil and largely inspired by Japanese peasant wear, Havaianas was most recently found in the 2005 Oscars pack and has found its way to the famous feet of movie stars, supermodels and even the Brazilian President Fernando Henrique Cardoso.

Find the Havaianas collection now at NUM. The new collection includes the latest designs for the Havaianas Floral, Hibiscus and Butterfly, with newer and brighter designs. You can also find the durable Havaianas Trekking slippers in its latest designs at our store.

Get a pair at NUM now and join the latest flip flop fashion revolution in Asia.

Good news for our customers - NUM has replenished our stock of the hottest selling Top Brown Havaianas, so head on down to the store to get your pair if you haven’t got one yet.

NewUrbanMale.com's New Store Display

Do You Promise to Behave?

As December looms, Christmas beckons and guess what’s going on at NewUrbanMale.com?

You see, we have been awfully naughty this past year (it’s not as if anybody minds though), so we decided to release our “I Promise to Behave This Christmas” Series. We have new Party Tank Tops to “sling” in this holiday season, funnier and quirkier NUMtees that guarantee to spark conversations during company parties and also the latest Sports Tank Tops that that will set the trend for sports fashion this Christmas.

So don’t you guys want to see Santa come to Singapore this Christmas? We do. So remember to behave and come on down to NewUrbanMale.com this week.

NewUrbanMale.com on TV!!

NewUrbanMale.com on Man O Man



Remember to catch NUM on TV this Thursday (24/11) in “Man O Man” (a men's lifestyle show hosted by Tay Ping Hui, Jeff Wang and Adam Chen) on Channel U at 8pm. Tell all your friends.

Bloopers: Behind The Scene

Take a look at Behind The Scene Bloopers ...

NUM Xmas Costume Version 1

Guess how are we, all the 235guys at NUM, going to dress up this Christmas?

We have been discussing over the last few weeks, and have tried various ways .. had a great laugh, did a lot of crazy things too, just want to make sure that this year, we will be able to entertain all our customers the best we could.

Find above one way we have thought of ... more to come.

23rd River Regatta 2005: Come support us

23rd River Regatta 2005: NUM Will be Rowing In Style
This year, dragon boating is not just about winning, but it’s also about looking good. By NewUrbanMale.com Reporter, Adam Sam'on.

Who ever said that dragon boating is about monotonous drum beats and boring “oh-biang” colours? NewUrbanMale.com (NUM) has sent in a team to participate in the 23rd River Regatta 2005 to prove that dragon boating is not as “oh-biang” as some people might think and actually a sport that is definitely getting cooler and more fashionable.

The NUM dragon boat team will all be dressed up in our limited edition Dragon Boat Series that is specially designed just for them. Hence the guys are all geared up (literally) to win and hopefully bring something back.

We at NUM have adopted dragon boating as our sport of choice and just released our Dragon Boat Series that includes dry fit shorts, quirky tank tops and even a special NUM paddle bag. In addition, we will be bringing in dragon boat paddles to the store, a plan that is in the pipelines. Just like how soccer jerseys have become everyday apparel for most guys, this Dragon Boat Series aims to achieve the same outcome - fashionable dragon boat gear not just for dragon boating, but for everyday occasions as well.

With the proud adoption of the sport of dragon boating, we released the Dragon Boat Series and also sponsored the SAVA International dragon boating competition, held just last October. And, what better way to follow up our commitment to the sport than by participating in this year’s 23rd River Regatta? Like it’s written on our tees, “If there’s no dragon boat in Heaven, I’m not going.”


Head on down to the Singapore River for the 23rd River Regatta and bask in the festivities and feel the competitive spirit. Bring your friends and come down to the Singapore River this weekend to cheer on the NUM team.

23rd River Regatta 2005
Nov 26-27, noon onwards.
Singapore River, next to UOB Building.

NUM at SEXPO 2005

NewUrbanMale.com at the SEXPO: Oozing Sex Appeal

NewUrbanMale.com bears testament that our alluring fashion show at SEXPO oozed as much sex appeal as the event itself. By NewUrbanMale Reporter, Adam Sam'on.

Last Saturday, NUM was proud to be part of Singapore’s first ever SEXPO, which showcased some of the latest adult novelties and even hosted talks on sexual health and well-being. We were there, putting on a fashion show of our latest Salinas bikini collections and the latest C-IN2 underwear, as well as parading our very own NUM products.

Worn by hot and sexy international models all the way from Brazil, NUM was proud to organize this fashion spectacle. The fashion show was definitely the main attraction that Saturday evening, as the Bedroom (the adult section of the SEXPO) was completely filled with patrons that were ready to take snapshots of the gorgeous models in our range of stylish apparel. As the lights went down, everybody was all ready to shoot.

On display we had bikinis from Salinas that were cute and naughty, which certainly caught the attention of the patrons of the event (people from the back started moving to the front to get a better angle for their photos). From beachwear, the show proceeded to casual wear, where we had on show our NUMtees that were equally as naughty, carrying captions like, “You can thank me in the morning.” The boys were also parading the latest C-IN2 underwear and the latest Jabs Waterboys trunks. And not forgetting – all the models were doing their catwalk in our best selling Havaianas flip-flops.

This fashion blitz is exactly in line with what NUM is all about. We offer forward-looking fashion that is practical, fun and sexy, with looks that are totally hot and fresh. This fashion show was a just a sneak preview of what NUM has to offer as we aim to be the forefront of fashion for men with good taste.

Bigger Breasts and penis ? Check this out !

Yes its me again.. i was at Sexpo yesterday which was held at Singapore Expo Hall 4 (in case any of you do not know), helping out at the NUM booth which sells the c-in-2 push up underwear for Men. But dunno for what reason, seems like mi or the push up underwear that i am selling are always under constant laughter by couples passing by the booth. Usually its the girl who will spot the sign at our booth which states ' First Push Up Underwear for Men", then she will start laughing then nudge their partner..which then both of them will laugh and laugh while walking past the booth. Hai i felt like i am like a freak show or something like that. There was another man about mid 40's... asked me whether wearing the underwear for prolonged period of time will have medical benefits.. then came along this old man whom has white hair.. instead of asking me bout the underwear, he gave mi 'tips'. 'Tips' on how to have biggger penis and breasts. He said that during puberty, a boy shouldn't wear underwear esp those tight ones and girls should wear bra.. which he continued saying.. so that when we run around.. it will swing and bounce. Thats how to have bigger penis and breasts. He also added thats why caucasian girls have bigger breasts because they do that.. So is this really true ? haha I am not gonna try that.. anyway puberty has passed me~