NUM On Power List 2007 - Fashion & Design

So did you manage to get hold of yesterday's The Straits Times newspapers? Did you read the 'Life' section?

NewUrbanMale.com is on the Power List 2007 - Fashion & Design, after being one of the top 10 brands in Singapore. In this article, the three NUM Directors shared about why it is hip to dress down and such.

Come to think about it, years before NewUrbanMale.com was started, I don't recall many people wearing berms and flipflops to town.

Dugas Latest Collection Arrives

Dugas Latest Collection available at all NewUrbanMale.com Stores now!

NewUrbanMale.com Latest Collaboration Series In Stores Now

The first collection of NewUrbanMale.com's Collaboration Series brings you for a trip down memory lane. The latest collection wants you to be proud of who you are and wear what you feel. Introducing NewUrbanMale.com's Loud & Proud Collection. Have an opinion about something? Here's your chance to say it out loud. Available at all NewUrbanMale.com Stores today.

The golden arches are now available at NewUrbanMale.com. We aren't selling the milkshakes or fries, it's the latest McDonald's Vintage Inspired Tees. Your t-shirts collection would not be complete without Mighty Fine's McDonald's Vintage Inspired Tees. Complete collection at NewUrbanMale.com Stores today!

Straits Times Interview With NUM Directors

Want to know more about NewUrbanMale.com and the directors behind its success?




Buy The Straits Times this Thursday as it would feature an interview session with our NUM Directors. I shall not reveal any content of the interview so don't forget to get your Straits Times paper on Thursday!

NewUrbanMale.com X'Mas Booth Outside Heeren

Have you seen our NewUrbanMale.com Christmas Booth outside The Heeren Shops? If you haven't had the time to make a trip down to our X'Mas Booth, we would suggest you head down right about now!

NUM X'Mas Booth is built with the concept of having a carnival stall, selling the various designs of Havaianas Slim Season collection. This X'Mas collection is only available at the NUM X'Mas Booth.

So hurry down and get your pair of Havaianas Slim Season at SGD49.90. Add a TukyTuky to make it really exclusive at just SGD10 more. Enjoy the 'eye-candies' as what some called our NUM Ambassadors affectionately. If you want to see the rest of the Havaianas collection, all you need to do is just to go to the fourth level #04-k4/21!

NewUrbanMale.com TukyTuky Event In Collaboration With CitiBank

NewUrbanMale.com collaborated with Citibank and gave away a pair of FREE TukyTuky to the first thousand Citibank Clear Card and Platinum Card holders.

On top of that, NewUrbanMale.com also gave all Havaianas lovers' who were at the event 20% off any Havaianas purchase.

Congratulations to Mr. Andy Lew who was our 1000th customer who joined the queue for his FREE TukyTuky.

Click on the photos and see more of the event itself!

Gorgeous NewUrbanMale.com Ambassadors At Work

'Hey! Gorgeous' winners, Vincent, Jin Rui and Gusti happened to be scheduled for work yesterday so we decided to take some photos of our gorgeous NUM Ambassadors.

These three fun, naughty and gorgeous boys are indeed why some of our shoppers love NewUrbanMale.com so much. Drop by and visit our NewUrbanMale.com outlets today, you may just bump into one of our many hunks and of course, the 'Hey! Gorgeous' winners.

Paris Hilton In Made U Look X'Mas Tee

We were browsing for something that catch our attention so that we can catch yours! And indeed, as the brand says it best, 'Made U Look'.

Paris Hilton was spotted, wearing a Made U Look X'Mas Tee. And the good news is that now you can get your Made U Look tees at NewUrbanMale.com. We have the full collection at Orchard Cineleisure, Vivo City and Citylink Mall. So come visit us, because if fashionista, Paris Hilton, chooses Made U Look, you know you can't go wrong!

NewUrbanMale.com Launches Original Licensed Smurf Tees

Remember the group of small sky blue creatures who live somewhere in the forests of medieval Europe?


Yes, they are coming to Singapore! NewUrbanMale.com is bringing you the original licensed Smurf tees!

Say 'Smurf-tastic'!

‘TukyTuky 2’ event this Sunday

In collaboration with Citibank, NewUrbanMale.com will be giving away 1000 FREE TukyTuky this Sunday, 9th December 2007!

For those who managed to get hold of the vouchers, you would be entitled to yet another 20% off Havaianas which is only valid on this Sunday 9th December 2007!

For details: Pls click the pic above.

NewUrbanMale.com Sponsors For 'World AIDS Day Walkaton'

NewUrbanMale.com is a proud sponsor for World AIDS Day Walkathon on Sunday.

The event raised more than S$100,000 to combat HIV. The money would be used to pay for medication for the HIV patients.

Some 700 people paraded from Youth Park to CK Tangs in limited edition NUM Dri-fit 'FOR WAD' tanks. The tank is specially designed for Action For AIDS, the organizers for the World AIDS Day Walkaton. It would not be sold in any NewUrbanMale.com outlet.

With the tagline 'FOR WAD', NUM made an impact with an attitude injected into the fashion sense as opposed to typical event t-shirts. The design is as such in view of having attendees who would still be wearing the tanks even after the events and even to town.

'FOR WAD' stands for 'For World Aids Day'.

NewUrbanMale.com would like to spread the message of AIDS awareness and hopefully, constantly remind the public through the limited edition tanks.

Siloso Beach Party With NewUrbanMale.com

Visit any NewUrbanMale.com outlet, purchase two NUM Party Tanks and enjoy a $3 off on the Siloso Beach Party on 31st December 2007.

It's the last day of the year 2007 and if you are looking for a place to party, Siloso Beach Party, may just well be the best event to meet the different hot babes and hunks. And if you have yet to prepare any beach-wear for this year's countdown party, drop by NewUrbanMale.com and shop till you drop because we have all it takes to party. Do you? ;)

Now you can get your ticket to the Siloso Beach Party at an affordable price of $32. And if you're bringing your partner along, I would suggesyou head down to where we are, buy two NUM Party Tanks then get the tickets!

NewUrbanMale.com Sponsoring SIM Windsurfing Club

NewUrbanMale.com is proud to sponsor Singapore Institute of Management Windsurfing Club's event at East Coast Park.

Windsurfing is yet another sport embraced by NewUrbanMale.com and now you can get your NUM Windsurfing Party Tank at SGD69.90!

23rd November 2007

NewUrbanMale.com Launches Local Celebrity Tees!

Hailing from Los Angeles, California, Local Celebrity tees have been an instant hit among Hollywood Stars, like Brad Pitt and Jessica Alba. R&B and Hip-hop stars like Pussycat Dolls, Ashanti and Nelly are wearing them too!

Local Celebrity tees come in male and female sizes, with absolutely no pun intended. With tagline saying, "The Ladies Love This Guy" ideal for the popular guy and "This Girl Can Hustle" for a lady who dares. Click on the pictures to see more!

Now you can get yours exclusively at NewUrbanMale.com outlet at Orchard Cineleisure. Wear Local Celebrity tees, they are funny and retro-looking!

Grab Your Limited Edition NUM Snap Me! Button Now

Now you don't have to photocopy or replicate this Limited Edition NewUrbanMale.com 'SNAP ME!' Button. We are giving it out FREE for every purchase made at any NewUrbanMale.com outlets!

This goodwill giveaway campaign is proudly brought to you by the management at NUM as we receive customers' requests on wanting to dress like a NUM Ambassador on our NUM Vintage Days (every Saturdays).

Well, one can purchase our NUM Vintage Tees, NUM Suspenders and NUM Rebel Cut Jeans. But what he lacks may just well be this Limited Edition NUM 'SNAP ME!' Button! So hurry down because it's on a whilst stock lasts basis.

NewUrbanMale.com Presents Fantasy Ball 2007

NUM Ambassadors On Hey! Gorgeous

So did you watch 'Hey! Gorgeous' last night on Channel U?

NewUrbanMale.com Ambassador, Jin Rui won Top 3 at this flesh-exposing, talent-showing and looks-flaunting competition. Not forgetting the other NUM Ambassador, Vincent, who won Top 5 at 'Hey! Gorgeous'.

In fact, we reckon all of them are winners. Not only have they won the chance to represent their schools on National television, they have also won an unforgettable experience. Last but not least, they are indeed gorgeous especially with our NUM apparel on. Who can argue about that? ;)

Well, click on the photos and check out the 'Hey! Gorgeous' contestants in our NUM apparel!

And to round everything up with yet another surprise that would probably create a few talking points, 'Hey! Gorgeous' contestant, Gusti, would be joining NewUrbanMale.com in the coming new batch of NUM Ambassadors!

Limited Edition NUM Snap Me! Button In Cambodia

One lucky girl in Cambodia now owns a limited edition NewUrbanMale.com 'Snap Me!' Button.

This happened when one of our NUM Management team members made a trip to Cambodia for sight-seeing and of course, some charity work.

As the story goes, this little girl and many other children in Cambodia who have seen our limited edition NUM 'Snap Me!' button, fell in love with it at first sight. As limited as it is, it just happened so that our NUM Management team member brought just one on this trip and hence, explains why this little girl is lucky!

Like 235 guys who are known to be shameless, we would like to inform you that at NewUrbanMale.com, when we finally take leave off work, we fly somewhere and do charity work. ;)

NewUrbanMale.com Sponsoring Apparel For Hey! Gorgeous

Have you been 'stalking' the gorgeous people? Er... I mean following the TV Programme on the gorgeous people found in campuses. Because now you can see NUM Ambassadors, Vincent and Jinrui, on 'Hey! Gorgeous'.

The 10 finalists of 'Hey! Gorgeous' would be parading in NewUrbanMale.com's apparel for their finals that would be shown on this coming Monday, 19th November 2007, 8pm on Channel U!

Watch how Vincent and Jinrui made it through to the top five and find out the results on Monday! Catch the gorgeous group in NUM apparel, showcasing their talents, good looks and hot bodies on the silver screen. We are just as excited as you.

NUM Dragonboat Team Took Part In River Regatta Race

The weekend has been fruitful for our NewUrbanMale.com Dragon Boat Team at the River Regatta Race.

NUM Dragon Boat Team was wearing our new Dragon Boat Party Tanks with perhaps the coolest tagline ever found on any Dragon Boat tank tops, "You Never Row Alone". And with blue, red and yellow, we were also the most colourful team that stood out from the rest.

Teamwork has seen NUM Dragon Boat Team emerged as top winners in 2 categories during the heats, beating various corporate companies. Being the first Dragon Boat team to be sent out from a fashion label in Singapore, NUM Dragon Boat team has some rich history especially when they won the championships the first time they competed.

We came in fourth in the finals this year at River Regatta, but the experience was indeed amazing and memorable for all of us.

NCADA Launch Event At SMU

NewUrbanMale.com was invited by The National Council Against Drug Abuse (NCADA) for their launch event at Singapore Management University (SMU).

The launch event kicks off the anti-drug campaign and give our NUM Rebel Cut Jeans ad a facelift, in view of spreading the anti-drug message of 'Drugs. If You Play, You Pay'.


NUM is one of the only four fashion brands chosen to support this anti-drug campaign.

Now you can see our NUM Rebel Cut Jeans (anti-drug) ads at various bus-stops around Singapore. These ads have also appeared on 8Days and The New Paper. More to come...

NewUrbanMale.com Director Is The Guest Judge For Assembly® Bag Design Competition

Following National Day Parade, more than 150,000 of the audience were given a FunPack each where the strips can be detached and designed to everyone's imaginations.

DesignSingapore Council approached our very own NewUrbanMale.com director and founder, Mr. Shenzi Chua, to be the guest judge for Assembly® Bag Design Competition. It must have been for the creative brains behind the design team at NUM which came up with our famous party tanks where 'Singapore Sling' started to have a whole new meaning to it. Or perhaps it is our beautifully designed fashion bags with integrated shoe bags to make trips to gym more convenient and of course, fashionable. Well, you decide.

Visit http://www.ndpassembly.com/ and find out more about Assembly® Bag Design Competition! Who knows? Mr. Shenzi Chua may well pick the next top designer in Singapore.

NewUrbanMale.com launching New US Denim Brand

One more good news for all, by Mid November, NewUrbanMale.com will be introducing yet another premium fashion brand, this time round, a denim label from USA ....

Return back to this page again, we will announce the label and update the full catalog online soon and let you know when you can purchase the denim jeans ... Watch Out, this is going to blow your mind !!!

SNAP ME contest: NewUrbanMale.com Rebel Cut Jeans

Snap who? Snap you or Snap Me?

NewUrbanMale.com has been working on an Anti-drug campaign to discourage the use and abuse of substance simply because a true rebel doesn’t need drugs.

Now you can find NUM Rebel Cut Jeans posters at various bus-stops locations islandwide. So go stand beside NUM Rebel Cut Jeans posters, snap a photo with our jeans and yourself in it.

Email the photo to editor@newurbanmale , include your name and the bus-stop location that you have spotted our NUM Rebel Cut Jeans poster.

And right away, you'd receive one special limited edition SNAP ME Button each.

So snap away! Snap Me! and your photos will be uploaded online for the world to see!

NUMtees Special Edition launched

With much anticipation, the founder and the Director of NewUrbanMale.com, Mr Shenzi, designed a special collection of NUMtees.

This series can now be found at all NUM stores. Every tagline will be printed on Dry-Fit Tees and Tank Tops.

Interview With NewUrbanMale.com Ambassadors, Winners of Hey! Gorgeous

We promised you an interview with Jin Rui and Vincent, the two NewUrbanMale.com Ambassadors who will be representing their schools in Channel U's Hey! Gorgeous competition.

Click here to find out how they tackle our questions.

NUMusic: Better Be Home Soon

It has been an eventful week. A lot of new launches, many great things happening, also getting ourselves ready for Christmas to come. Yes, we are ready! Share this song with you, and have a great week ahead. Go grab Straits Times today, Urban section reporting on us again. consecutive 3 weeks .... oh my God.

PIPPER Picks NewUrbanMale.com

More Havaianas 2008 arrived

This is the time ! Havaianas 2008 collection arrived in a bigger collection this week. You can find the new Brazil, about 15 new Slim colours, not forgetting Flash Urban new print series too ... hurry up, grab your first 2008 Havaianas collection now, at NewUrbanMale.com.

Latest David & Goliath & JunkFood Collection In Stores Now

For a complete collection, visit our stores today

NewUrbanMale.com Ambassadors On Hey! Gorgeous

Hey! Do you know anyone gorgeous?

We know quite a few, including Jin Rui and Vincent who are our very own NUM ambassadors! Catch them on Mediacorp TV Monday 8pm on Channel U’s ‘Hey! Gorgeous’. Find out what makes them stand out from the rest and visit our blog again to read an exclusive interview with them. I am sure it’s juicy enough…




Please click the picture above to read about Jin Rui and Vincent.

More To Come...

NewUrbanMale.com's signature Party Tanks are still the hottest gear around. Continue to send us your pictures to editor@newurbanmale.com as we keep updating our Hall of Fame.

NewUrbanMale.com on Urban

While flipping through yesterday’s Straits Times Urban section, you would once again spot an article on NewUrbanMale.com. The only difference was that last week, they reported on Men’s Underwear from NewUrbanMale.com.


As for this time round, you would see a report on the celebrity flip flop brand, Havaianas.For Havaianas lovers reading this, please be informed that Havaianas 2008 collection batch one can now be found in NUM, the full collection should be in real soon.Every pair of Havaianas purchase at NUM, you will be given one FREE TukyTuky for now. TukyTuky, the jewels for your Havaianas, is now available in full collection.


Details at http://www.tukytuky.com/

NewUrbanMale.com Party Tanks In The Amazing Race

We were browsing through The Straits Times, Life! section, hoping to chance upon an advertisement where we can apply to be competitors in the The Amazing Race Asia. Our efforts are in vain, but guess what…

The Singapore Team, which made up of Adrian Yap and Collin Low, was spotted on The Straits Times Friday, September 28, 2007, page 6 of the Life! section. They were wearing our signature party tanks, showing off their lean and chiseled muscles, all ready for The Amazing Race Asia.

With the headline like ‘Hey good-looking, let’s race’, how can we miss the handsome lot especially when they are wearing NUM Party Tanks?

Who Got Lucky With TukyTuky?!

It took us some time to decide upon which the best three entries among the 1000 love notes are. These handwritten notes by the lucky thousand who received their TUKYTUKY for free on our launch day, 15th of September at The Heeren Shops Centre Stage totally blew us away. We lost some sleep but we managed to pick the luckiest among the lucky lot.

They are Fanny Lim, Low and Alvin Fong.

Here’s what they wrote on the love notes:

Fanny Lim wrote, “Shake Your Booty Booty & Get Your TukyTuky! =)”
Low impressed us with, “Even my mum is crazy over it! She sleeps with my TukyTuky everynight.”
Alvin Fong composed a haiku, “Looky Looky, TukyTuky, Make Me Lucky, Make Me Happy.”

All three of them will receive a pair of Havaianas worth $29.90 of their choice.

Not forgetting Nurul, one of TukyTuky’s craziest fans, who came hours early and started the queue, being the first to own a pair of TUKYTUKY. We will be contacting you guys shortly.

Let’s Go Watch A Movie Together!

The movie event on Wednesday was indeed a great time for NewUrbanMale.com Ambassadors and our customers to rest and relax... Check out the pictures we took on that day. (We apologise for the fuzziness... our hyper-active Ambassadors just wouldn't sit still for a shot)




It has always been our culture at NewUrbanMale.com to catch a movie together once in a while.

After reserving the entire cinema for our customers last Tuesday, we decide to go catch a movie this coming Wednesday night.

Come join us at Orchard Cineleisure 26thSep (Wed) 9:30pm show of ‘I Now Pronounce You Chuck And Larry’ for those of you who haven’t seen the movie, or perhaps for those of you who haven’t seen the few of us.

The New Urban Male On 8Days!

If you are an avid magazine reader, we are sure that you have read the two-page interview with the New Urban Male who is none other than our director and founder, Mr. Shenzi Chua.

To satisfy your heartburning curiosity, inside the interview, you will find out more interesting facts about NewUrbanMale.com. From how NewUrbanMale.com started to the denial of responsibility towards today’s straight men dressing, Mr. Shenzi Chua gladly answers all your queries. With more than 150 boys working or I should say, having fun, at NewUrbanMale.com, it’s not hard to believe the secrets behind an enjoyable working environment.

P.S We would have featured all 150 of our boys in the magazine but we may have to take up more than two full-pages. Well, go grab your copy of 8DAYS today!

Page 78/79, September 27th Issue 884.

If you have more questions to ask the man behind NUM himself, drop him an email at shenzi@newurbanmale.com ...

New Brand from USA: Vintage Vantage Launched

Full collection of Vintage Vantage can be found at NewUrbanMale.com Heeren, Citylink, Cineleisure.

TukyTuky Launch Special