Saturday, January 24, 2009

Menstyle 2008 - Aaron wishes everyone a Happy Chinese Niu Year


While feasting on new year goodies and catching reruns of old Hong Kong comedies this Chinese New Year, NewUrbanMale.com is also in the midst of preparing for some exciting events this year.... we shall keep you in suspense for the time being, but we promise that 2009 will definitely be a year full of bang and excitement. There will be more news on store exclusives and overseas ventures, so stay tuned to find out more.

NewUrbanMale.com will also like to take this opportunity to wish everyone a Happy Chinese New Year and may the year of the ox brings loads of abundance, joy and good health for all out there.

MARKETING MAGAZINE REPORTS - NUM stays in-house as Asian expansion starts

Regional - NewUrbanMale.com (NUM) will continue to keep its marketing operations in-house but will take its strategy in a different direction as the Singaporean fashion brand expands across Asia.

With a store in Vietnam having opened in December and plans to move into Malaysia, Thailand, Taiwan, Taipei and Shanghai, NUM director Shenzi Chua says it will continue to keep and build its marketing strategy internally. NUM currently has 15 stores in Singapore.

"We've been doing everything in-house because we feel it's hard for people to understand the direction we are moving in," he said.

"We're niche but yet not - we want to reach out to various groups of people and to integrate all of them together isn't easy. We feel it's hard to find people who understand what we really want so we build upon it within the company."

Chua says NUM will continue to develop its online marketing strategies, as well as building partnerships with brands in the cities it hopes to launch in. An opening launch fashion show party for the Vietnam store is planned for the end of February, potentially in collaboration with the Fashion TV bar in Ho Chi Minh City, while talks are also being held with Yamaha over the possibility of a limited edition clothing line to be released in Vietnam.

"This year we'll probably have less print advertising but more lifestyle partnerships and collaborations both within and outside Singapore," Chua said.

"There will be a lot of consolidation due to the economy. At the moment we won't cut from the marketing budget, we'll continue to at least maintain what we have spent for the last year but the media will probably be quite a bit different in 2009."

By: Ben Burrowes, Singapore

Thursday, January 22, 2009

Estate Party Tanks in Stores Now!

Batch 1: Ang Mo Kio, Pasir Ris, Tampines, Woodlands, Holland Village, Toa Payoh, Yishun, Juring, Marine Parade, Queenstown.

Batch 2 will launch in March 2009.