Saturday, July 11, 2009

NewUrbanMale.com Rewards its Supporters!

The long-awaited TUKYTUKY event by NewUrbanMale.com was held @ Cathay Cineleisure last week. Supporters had their Havaianas and Braziliano Praia flip flops decorated with free TUKYTUKY, and if that wasn't enough, they also had the chance to participate in a lucky draw.

Congratulations to our winners Olivia Ng, Annabel Ng & Geraldine Chng. You have won yourselves a pair of Braziliano Praia flip flops worth $39.90 each!

Did you regret not attending the past TUKYTUKY event? Fret not, watch this space for more details on the next TUKYTUKY event courtesy of NewUrbanMale.com!

NewUrbanMale.com Fashion Show Party

Join us for another hugely anticipated fashion show courtesy of NewUrbanMale.com. This time around, we are proud to be the official fashion apparel for the launch party of renowned watch makers, ODM, for the launch of their newest BLOC Collection.

So come on down to Siloso Beach on Saturday, 18th July 2009, between 6-10pm and feast your eyes on some of the latest fashion apparels from NewUrbanMale.com.

Singapore's Best Boyfriend on the Loose

NewUrbanMale.com's very own Brand Strategist, Imran, was featured in August's edition of Seventeen as one of Singapore's best boyfriends. Dedicated to his work and always willing to go the extra mile in all aspects, Imran's inclusion came as no surprise.

Grab your very own copy of August's edition of Seventeen and see for yourself just why Imran is simply one of the best boyfriends. Lucky Kaini!

Tuesday, July 07, 2009

Tuky Tuky Event @ Cathay Cineleisure

The long-awaited TUKYTUKY event made its first ever appearance @ Cathay Cineleisure last week from 2-4 July 09. NewUrbanMale.com supporters were rewarded with free TUKYTUKY to be embellished on their Braziliano Praia or Havaianas flip flops. On top of that, Havaianas and Dupe flip flops were going at special prices too!

And not forgetting the ever-adorable NewUrbanMale.com mascot, the Rainbow Bear! Supporters just couldn't get enough of it as they were treated to photo opportunities with it.

Did you regret missing the last TUKYTUKY event? For the latest updates and upcoming events, do join our mailing list or watch this space.

Saturday, July 04, 2009

New NUMtees in Stores Now!

Hitting all NewUrbanMale.com stores right now,

- "Normal People Worry Me"
- "Here Comes Trouble"
- "Wet T Shirt Contest Winner"

Tuky Tuky Event Coming Your Way Again!

What better way to jazz up your ever comfortable flip flops than to have TUKYTUKY embellished on them? These anti-oxidant jewels have been making their rounds around the whole of Singapore and now is your time to get your FREE TUKYTUKY! Simply head down to Cathay Cineleisure from 2nd - 4th July at 12pm and join in the fun. Click here for more information.

A Tribute to the King of Pop

An undoubted legend in the entertainment circle, Michael Jackson, dubbed the "King of Pop", passed away on 25th June 2009 at the young age of 50.

Join NewUrbanMale.com as we celebrate Michael Jackson's life and music, by donning the exclusively designed "I Love MJ" tee.

Friday, July 03, 2009

Braziliano Praia: Urban Movement

Grab your very own copy of the July-August edition of Men's Folio magazine and catch the ever-popular Braziliano Praia flip flops in action!

Thursday, July 02, 2009

NewUrbanMale.com is giving away 'Love of Siam' movie posters

Language: Thai with English subtitles
Director: Chukiat Sakweerakul
Cast: Mario Muarer, Wichawisit Hiranwongkul, Atticha Pongsilpapipat, Kanya Rattanapet
Website: http://www.theloveofsiam.com/

Synopsis: Two young boys are best friends living quiet family lives in Bangkok. Their lives are disrupted when one boy’s older sister goes missing on a jungle trip. The shattered family moves away, separating the boys. Years later, now in their late teens, the boys meet again. One of them is now the leader of an aspiring boy band whose managing assistant bears a striking resemblance to the lost sister. The boys must deal with their family and social lives and their feelings for each other.

30 exclusive Movie Posters are up for grabs. Simply follow the link and submit your details.

Opening 16 July 2009 exclusively at Golden Village VivoCity Cinema Europa.

*contest ends 15 July 2009 midnight. while stock last.

MTV VJ Denise Keller in NewUrbanMale.com Vintage

Siloso HotBods 2009

The annual crowning of the hottest hunk and babe on beach - Siloso HotBods 2009 came to a close on the 20th June 09. After much intense competition, Al -Hafiz Saad & Pris Lee were crowned HotBods for 2009!

NewUrbanMale.com is proud to be the official fashion apparel for such a fantastic event and would like to congratulate all the winners.

Male contestants are in
NewUrbanMale.com Boardshorts, Rainbow Berms and Estate Party Tank

Female contestants are in
Salinas Brazilian Fashion Bikinis and Agogo Dress

Keen for any collaborations or sponsorships with NewUrbanMale.com? Email us at editor@newurbanmale.com.

Konnichiwa to NewUrbanMale.com's Nippon Collection!

From the busy streets of Tokyo to the scenic views of Hokkaido, NewUrbanMale.com takes you to a trip to the land of the rising sun - Japan. Featuring popular cities in Japan, this collection stands out with its simplicity and direct association with Japan. Time to bring out the sushi, down those sake and say "Konnichiwa" to NewUrbanMale.com's Nippon Collection!

Wednesday, July 01, 2009

Coming Soon: Havaianas Brasil Logo

The seemingly never-ending Havaianas Flip Flops collection just added another brilliant design - the Havaianas Brasil Logo. Same level of comfort, with an added twist. Watch this space for more details on how to add to your very own Havaianas family.

Monday, June 29, 2009

NewUrbanMale.com's Dragonboat Team @ Marina Barrage


NewUrbanMale.com's Dragonboat team was at The Singapore Dragonboat Festival over the weekend, held @ Marina Barrage.

Are you a Dragonboating enthusiast too? Find more fellow Dragonboaters right over here!

Friday, June 26, 2009

A Tribute to Michael Jackson

Wednesday, June 24, 2009

Invasion of Dooodolls @ NewUrbanMale.com

A million light years away, a group of friendly monsters came to play, fun and friendly they were, human friends they sought for sure!


The Dooodolls™ Story …. It all began at Dooo High School. It was a place where Dooodolls™ trained. They trained to utilize their powers to the maximum; they trained to be the best. It was a place where students discovered their true selves.

The new semester at school saw the usual posse- Beary, Blinky, Blur Blur, Cupido, Charco, Cocoman, Orange Butch, Pinkie Pirate, Mr. Nerdie, Numero, Ninja and Missy Micey- up to their infamous antics. After all, they were well known for pulling pranks…and just generally becoming nuisances to others .

Each and every Dooodolls™ skillfully hand-stitched to perfection. With 17 different designs and more to be introduce, each doll is uniquely named and boasts an even more unique character. They do, nonetheless, share a few common traits—they are all adorable and friendly, but ever-so-slightly naughty and mischievous. Just don’t take them too seriously!

Whole collection available @ NewUrbanMale.com Cathay Cineleisure.

Tuesday, June 23, 2009

Coming Soon - Havaianas Cards Series!

Available for pre-order now!

Coming Soon - Havaianas Camouflage Jelly!

Available for pre-order now!

Friday, June 19, 2009

Havaianas Jelly Logo Launched!

They introduced flip flops with slim straps and cartoon prints. They put metal logos and made conventional flip flops even more stylish. Just when you think they've reached their peak, trust Havaianas to introduce Havaianas Jelly Logo. Quirky, fun and still as comfortable, it is now available @ NewUrbanMale.com Cathay Cineleisure.

Thursday, June 18, 2009

Boston Bag - More Colours of Style!


NewUrbanMale.com presents to you 2 new colours to the Boston Bag family - Grey & Light Khaki. With a whooping 15 colours to choose from, NewUrbanMale.com supporters are really spoilt for choice.

Wednesday, June 17, 2009

Havaianas 4nite: Glow in the Dark Flip Flops!

Havaianas never disappoint flip flop enthusiasts with their trend-setting designs. Introducing 4nite, Glow in the Dark flip flops from Havaianas. Pre-order your very own 4nite flip flops online now! Coming soon to all NewUrbanMale.com outlets.

NewUrbanMale.com Tank Top in June's Teenage Magazine

Salinas Maillot in June's Cleo

Salinas Swimwear in June's Style Magazine

Thursday, June 11, 2009

New Junk Food Collection

Fans of Junk Food its time to rejoice! Don't get us wrong, we are not trying to stuff you with fries or burgers. We are talking about the popular American brand made famous by Hollywood celebrities such as Lindsay Lohan, Kelly Clarkson and Megan Fox. The latest series of Junk Food tees had just made their way to NewUrbanMale.com stores, so hurry down and get your very own serving of Junk Food today!

Available at NewUrbanMale.com outlets @ Wheelock Place, Cineleisure, Citilink Mall & VivoCity.

Friday, June 05, 2009

I Love PAPA!

Of all the men in our lives, this one holds a very special place in our hearts. Often overshadowed by the woman in his life and not quite the person to show as much affections, we know he still cares for us dearly. On the 21st June 2009, we honor this group of very special men - Our Fathers. NewUrbanMale.com has launched the "I LOVE PAPA" tees to show our appreciation for the men who've contributed so much for us, but often overlooked by many.

Show the love for your PAPA this June. Available at all NewUrbanMale.com stores.

Wednesday, June 03, 2009

New NUMtees in Stores!

NewUrbanMale.com has always been known for the witty taglines on our NUMtees. From the early days of "Boys Are A Good Source of Protein" to "Make Love, Not Babies", the latest collection of NUMtees are definitely worth a second look. With more humor and fun incorporated in this collection, you'll have to head down to NewUrbanMale.com stores to find out what the whole hype is about.

Newest additions to the collection are, "To Err Is Human, To Ahhh Is Pornstar", "Let's Flip A Coin, Heads I Get Tail Tail I Get Head" & "Dear God, thanks for beer, women and football keep up the good work."

Tuesday, June 02, 2009

Another NewUrbanMale.com Party Tank Supporter!

Many thanks to Jasmine who sent us this wonderful picture of her wearing a NUM "Personal Trainer" Party Tank. She is definitely in the running for the first ever NUM Party Tank Ambassador for the month of July.

Eager to provide some competition for Jasmine? Click here to join NewUrbanMale.com's very own "We Love NUM Party Tank" Facebook group now for more details! Closing date for submitting your pictures is 10th June 2009 so hurry!

The Next Hype in Fashion - Rainbow Berms

It's easy to conform to social norms by wearing dark colored berms. They're safe and easy to match... yes, we know that already. But life shouldn't be about being safe. The same goes for fashion. Introducing the Rainbow Berms, the latest to arrive in NewUrbanMale.com stores. After the successful launch of Shenzi Shorts - our stylish tailored shorts, we're now bringing in the next hype in fashion. With the same comfortable fit but in more vibrant colours, these Rainbow Berms will definitely jazz up a boring outfit.

Available at NewUrbanMale.com @ Wheelock Place, #02-17 today.

Saturday, May 30, 2009

It Pays to Support NewUrbanMale.com!

Tampines central just got livelier after the recent opening of Tampines 1 Shopping Mall. To mark the opening of our newest outlet there, NewUrbanMale.com held a lucky for all our supporters, with each winner walking away with a pair of limited edition Metal Logo Havaianas Flip Flops.

Over at The Heeren Shops, NewUrbanMale.com supporters were having their Havaianas and Braziliano Praia flip flops decorated with free TUKYTUKY. And if that wasn't enough, attendees at the TUKYTUKY event were also given the chance in a lucky draw, with Braziliano Praia Flip Flops up for grabs.

Congratulations to all our winners! Retail therapy plus lucky draws, NewUrbanMale.com certainly knows how to pamper its supporters.

So the next time you happen to walk past our stores, don't forget to stop and take a look, for you never know what other surprises may await you.

Friday, May 29, 2009

Be Fab & Smoke Free With NewUrbanMale.com!


The Heeren Shops was bustling with life on 2nd May 2009. It was the Health Promotion Board's Be Fab and Smoke-free Fashion Event, an event that is all about what it takes to look good - without cigarettes. NewUrbanMale.com is proud to be part of such a meaningful event by sponsoring some of the apparels on that day. If you are keen on any collaborations with NewUrbanMale.com, do email us at editor@newurbanmale.com.

Thursday, May 28, 2009

NewUrbanMale.com – Embracing Retail Service Culture

NewUrbanMale.com was recently featured in ACE (Action Community for Entrepreneurship) - a local community that strives to foster Singapore into a entrepreneurial nation. Click here to read the article.

Spot the Rainbow Bear & Get a Mystery Gift!

NewUrbanMale.com's mascot, The Rainbow Bear, will be making an appearance at the upcoming Singapore Idol Auditions. Not to give a singing performance or be part of the panel of judges, but to give a pleasant surprise to all our supporters.

So come 6, 7, 13 & 14 June, head down to The Cathay @ 2 Handy Road and keep a lookout for The Rainbow Bear. Spot it, give it a hug and you will get a mystery gift. Its that simple. Sounds too good to be true?

Tuesday, May 26, 2009

Rojak Anyone?

We've been stuffing our faces with ZHU PA, YOU TIAO & ROTI PRATA for the past three weeks, and now it's time for something sweet to wash it all down. The latest to arrive is the "I LOVE ROJAK" tee and if you've already collected the former three, here's the last one to complete the collection! Available at all NewUrbanMale.com stores.

Latest Peanuts Character Tees Collection in Stores Now!

Monday, May 25, 2009

Official Licensed Care Bears Soft Toys


They are cute, they're cuddly. And most of all, they remind you of those sweet memories of childhood. Meet Cheer Bear, Funshine Bear and Bedtime Bear. One is bubbly and happy while the other is all about fun in the sun. And of course there's the all-time favourite sleepyhead whom we remember fondly.

NewUrbanMale.com is the official licensee for Classic Care Bears and we are having a special price exclusively for NUM Online Customers for these adorable collectibles. From now till the end of June, they will be on a special price of $49.90 (Usual price:$59.90).

If you want to cuddle one of these lovable 20-inch bears to bed tonight, send an email to editor@newurbanmale.com with your contact details, they'll be the best teddy bears you'll ever hug to bed.

Saturday, May 23, 2009

Coming Soon !


Little Miss Boxers in Store Now!


Wednesday, May 20, 2009

Local Delicacies Strike Again!

You've tucked into the Western delights of ZHU PA during the first week and then headed for Indian's staple food of ROTI PRATA... now's the time for some good ol' YOU TIAO. Best when accompanied with some tasty soya bean drink and served warm. Before you start thinking NewUrbanMale.com has gone into the F&B business, hold that thought. The third phase of the "I LOVE" series has arrive in the form of "I LOVE YOU TIAO". Available at all NewUrbanMale.com stores today.

Saturday, May 16, 2009

Party Tanks Lovers Alert!

The signature tanks of NewUrbanMale.com now has its very own Facebook group. Are you a fan of the Party Tank? If you are a self-declared Party Tank patron, click here to join our Facebook account now for the latest news and share your love for the Party Tank with the world!

Friday, May 15, 2009

Tuky Tuky Event @ The Heeren Shops

The Heeren Shops was bursting with life last Saturday. It was the much awaited TUKYTUKY event. Barricades had to be set up, lines were formed and all waited with anticipation for their free TUKYTUKY to be embellished on their Braziliano Praia or Havaianas flip flops.

Supporters had their share of fun with NewUrbanMale.com's mascot, the Rainbow Bear, who entertained them with groovy moves and photo opportunities.

Did you regret missing the last TUKYTUKY event? For the latest updates and upcoming events, do join our mailing list or watch this space.

Are You AWARE?

The recent AWARE saga has definitely sparked off some talking points amongst us. Harsh words have been exchanged and the event proved to be one of Singapore's defining moment in history.

NewUrbanMale.com is launching a collection of tees to mark this significant period in Singapore. Available at all NewUrbanMale.com outlets now!

Wednesday, May 13, 2009

I Love Roti Prata


Singapore's local delicacies strike again. This time round, NewUrbanMale.com introduces the I LOVE ZHU-PA collection, featuring 4 distinctive local food, Rojak, Roti Prata, You-tiao (fried fritters) and Zhu Pa (Pork Chop), with Roti Prata taking centre stage this week. This series is part of NewUrbanMale.com's 6th Anniversary limited edition tees and are now available at all NewUrbanMale.com stores today!

Tuesday, May 12, 2009

NewUrbanMale.com's Love With Berries

If you're a regular at NewUrbanMale.com outlets, the first thing you'll notice will probably be our interesting merchandise. The wide variety of choices from tees to berms, from caps to belts. The next would likely to be our Ambassadors, each of them with their own unique personality and charms.

images courtesy of blackberry.com

But there is another thing that you might have noticed too. That is the frequent use of the Blackberry in our stores. NewUrbanMale.com has always been encouraging the use of technology as we believe that it not only improves efficiency but also encourages communication amongst the whole team. Blackberry Storm and Blackberry Bold Curve are just two of the more commonly seen models in our stores. So now you know, NewUrbanMale.com is not only merely about fashion, we also advocate modern technology too!

Monday, May 11, 2009

I Love Roti Plata


Launching This week storewide.

Friday, May 08, 2009

OKA b. Madison Sandal in Straits Times Urban

The Madison sandal by OKA b. was featured in the recent Straits Times - Urban. Here's what they have to say about this latest footwear craze from USA,

"These plastic soles are washable and have their own massaging footbed. Did we mention they come in stylish designs too? So mum will never have to cramp her style."

Still pondering over what to get for mum dearest this coming Mother's Day? Visit www.okabasia.com for the full collection.

Thursday, May 07, 2009

NewUrbanMale.com's Gala At The Heeren Shops

It's been a while since we last saw a queue at The Heeren Shops. And the scene that we witnessed today was totally overwhelming. NewUrbanMale.com @ The Heeren Shops organised a private Gala event for loyal supporters and the event was scheduled to start at 3pm. However, from as early as an hour before the event, a queue was formed quickly outside the store and it went on till late at night. The invitees were treated to exclusive buys from NewUrbanMale.com and all of them left beaming from ear to ear.

NewUrbanMale.com will like to thank all for their support. For more exclusive invites and events, do join as at our facebook account.

Wednesday, May 06, 2009

I Love Zhu Pa


Singapore's local delicacies strike again. This time round, NewUrbanMale.com introduces the I LOVE ZHU-PA collection, featuring 4 distinctive local food, Rojak, Roti Prata, You-tiao (fried fritters) and Zhu Pa (Pork Chop). This series is part of NewUrbanMale.com's 6th Anniversary limited edition tees and are now available at all NewUrbanMale.com stores today!

Tuesday, May 05, 2009

Web Designers Wanted!

NewUrbanMale.com's 6th Anniversary Fashion Preview @ Play


The PINK month has come to an end and a special fashion preview was held @ Play - Tanjong Pagar for all our supporters last Saturday. Our ambassadors blew the crowd away as they showcased the latest and upcoming apparels. With such anticipation for NewUrbanMale.com's 6th anniversary, no wonder everyone's looking forward to S_X nowadays.

The Next Big Thing: OKA b. Sandals From USA

O. The Oprah Magazine raved about it. ViVi from Japan can't get enough of it. And now, it has finally reached our shores. Introducing OKA b. American designed and made in USA. These flip flops are recyclable, anti-microbial, waterproof, anti-slip and even provides reflexology! Which other flip flop can claim to provide these qualities? Already highly popular in USA and now in Japan, OKA b. is noted for its comfort and style and NewUrbanMale.com is finally bringing it to Singapore for all you flip flop lovers. Head down to NewUrbanMale.com stores today or visit www.okabasia.com for more information.

Thursday, April 30, 2009

NewUrbanMale.com's S_X Anniversary

It's been 6 years since NewUrbanMale.com first opened its doors at The Heeren Shops. We've made flip flops a necessity in sunny Singapore. We've shown that there's more than one way to wear your tank top when we introduced the Party Tank. Now, we just want to shout out loud that "WE LOVE S_X!"....

It's not an outburst of emotions, it's just a declaration of our love for NewUrbanMale.com. Yes. we love SIX, very much. Thank you.

Available at all NewUrbanMale.com stores now.

Tuesday, April 28, 2009

We have shifted to serve you better


We have shifted our Brazilian Fashion Bikinis collection from our original store to a bigger space in order to serve you better.

So head down to Wheelock Place #02-17 and be spoilt for choices today.

Brace Yourselves for the Florida Bag

First came Boston, now let us present NewUrbanMale.com's Florida Bag. Fashionable, durable and excellent for school and play, Florida is a gem to add to your bag collection. Did I mention the vibrant colours it comes in? Florida is now available at all NewUrbanMale.com stores.

Monday, April 27, 2009

Havaianas Jelly and 4nite: coming soon!




Havaianas Jelly full collection launching soon.

Friday, April 24, 2009

Love for NewUrbanMale.com In The Philippines

We have to thank Rowel from the Philippines who sent us this lovely picture. Taken in Potipot Island, we have to agree that it looks like a shot straight out from a fashion magazine.

If you have pictures of yourself in NewUrbanMale.com apparel, feel free to email us at editor@newurbanmale.com and we'll be glad to post it on our Hall of Fame.

Junk Food Half Price Campaign!

We all love Junk Food, don't we? No, not talking about the fries or the burgers, we're talking about the popular American brand made famous by Hollywood celebrities such as Lindsay Lohan, Kelly Clarkson and Megan Fox. Now, NewUrbanMale.com is giving fans of Junk Food a little treat. We're having a storewide 50% off all Junk Food tees at the following outlets : NewUrbanMale.com@Cineleisure, Wheelock Place and VivoCity. This special is only for a limited time period only, so head down to these outlets today and get your very own Junk Food.

*Terms & Conditions apply.

Thursday, April 23, 2009

Bishan Active Vspike 2009

NewUrbanMale.com is proud to be the official sponsor for the Bishan Active Vspike 2009 - an inaugural beach volleyball competition supported by Mr. Zainuddin Nordin, Mayor of Central Singapore District, MP for Bishan-Toa Payoh GRC.

The details for the competition are as follows,

Preliminaries: 26 April 2009 (Sunday), 9am - 7pm
Finals: 17 May 2009 (Sunday), 9am - 7pm

Venue: Bishan Active ( Bishan Street 23)

So show your support and set yourself up for some fierce spiking action!

Jerseys will go on sale at all NewUrbanMale.com outlets after the competition. Stay tuned!

Keen to work with NewUrbanMale.com for any collaborations? Feel free to write in to editor@newurbanmale.com

Salinas Bikini on Cover of Shape Magazine

Brazilian bikini brand Salinas was featured on the cover of April's Shape magazine. Visit www.roseofasia.com for the full collection of Salinas bikinis!

Friday, April 17, 2009

Shenzi Berms VS UK Tanks


We were in a dilemma recently. We were contemplating which of the following to launch first - The Shenzi Berms or The UK Tanks. On one hand, we have the Shenzi Berms - tailored shorts with zipper details, fits like a glove and made of exquisite fabric all the way from Japan. On the other, we have UK Tanks, featuring cities such as Liverpool and Manchester printed on our signature Party Tanks in distinctive colours and comfortable dri-fit material.

After much deliberation, we decided to launch both for the benefit of our supporters. After all, what can be better than having a double dose of good things at NewUrbanMale.com?

Recession-proof Tees Coming Soon

We know the economy's pretty gloomy recently, and many are feeling the pinch at this very moment. At NewUrbanMale.com, we believe in staying gritting our teeth through the toughest period. As the saying goes, "When the going get tough, the tough gets going". Therefore, in times of chaos and depressions, we've launched a new collection which we called "Recession-proof Tees". Wear it as a reminder that you'll pull through this tough period and know that we'll be behind you all the way.

Coming soon to all NewUrbanMale.com stores.

Latest NUM Vintage In Stores


"Beep!Beep!"

No, we're not trying to communicate in another language. We're just introducing the latest addition to our NUM Vintage family. Latest to arrive in stores are our Tazmania Devil & Roadrunner collection. Available at all NewUrbanMale.com stores now.

The Rainbow Revolution: NUM Shopping Bag

We started off with brown before evolving to duo colors of green and blue. Now, we're going all out and offering you the colors of the rainbow. Yes, I'm talking about our paperbags. After 6 years in the business, we're coming up with 6 different colors for our paperbags. They'll be launching in the stores soon so how about starting your own collection of NewUrbanMale.com's Rainbow paperbags soon?

6th anniversary 6 colors, NUM way!

Wednesday, April 15, 2009

NewUrbanMale.com's Fashion Show @ Play

Highlights from NewUrbanMale.com's fashion show @ Play - Tanjong Pagar.

Tuesday, April 14, 2009

Drink Moderately - Phase 2!

"Get Your Sexy Back" campaign is back for the 2nd phase, bigger and better this time around! Acclaimed local band Da Feng Chui is the latest to pledge their support towards this campaign by wearing the exclusively designed tees by NewUrbanMale.com. Have you pledged yours?

Local Celebrity Andie Chen Wears Respect Tee

Part of the star studded Singapore drama series "Little Nonya" and winner of Star Search 2008, Andie Chen is certainly one of the rising stars of today's entertainment scene. He is wearing NewUrbanMale.com's Respect tee series - "Respect Your Mother".

View the full collection here.

Monday, April 13, 2009

"Get Your Sexy Back" Fashion Show @ The Heeren Shops

"Get Your Sexy back" is a youth-led moderate drinking campaign.


Guest appearance GYSB Ambassador, Da Feng Chui, is a local dynamic band of 5 members, namely CL (Lead Singer), Estella (keyboardist), Hideaki (Bassist), Joanne (Guitarist), WeiZhen (Drummer). All come together as a band with strong Music influences.

NUS-Great Eastern Water Polo Challenge 2009

Related link: NUS-Great Eastern Water Polo Challenge 2009

Friday, April 10, 2009

Mediacorp Artist DAI YANG TIAN in NUM Party Tank

picture courtesy from Mediacorp TV

He's one of the fastest rising star in Mediacorp today and now he's seen on National TV every week night wearing NewUrbanMale.com's signature Party Tanks. How's that for star appeal?

Thursday, April 09, 2009

Braziliano Praia Rio Mini & Nations in Stores Now!


NewUrbanMale.com Opens @ Tampines 1

Visit NewUrbanMale.com's newest outlet @ 10 Tampines Central 1, #04-K1 Tampines 1, Singapore 529536 today!

Special Edition Havaianas in Stores Now!

Click here to view the full series.

Tuesday, April 07, 2009

Love Thy Brother in April's Mens Folio

Pictures From NewUrbanMale.com's Fashion Show @ Play

Monday, April 06, 2009

Loyal to One, Sincere to All

The seemingly never-ending community of numtees just got bigger, with the newest addition "Loyal to One Sincere to All".

Coming soon to a NewUrbanMale.com outlet near you. Stay tuned.

Love Thy Brother

One could not but be moved by the story of the soldier who asked his officer if he might go out into the "No Man's Land" between the trenches in World War 1 to bring in one of his comrades who lay grievously wounded.

"You can go," said the officer, "but it's not worth it. Your friend would probably be killed, and you will throw your own life away." But the man went.

Somehow he managed to get to his friend, hoist him onto his shoulder, and bring him back to the trenches. The two of them tumbled in together and lay in the trench bottom.

The officer looked very tenderly on the would-be rescuer, and then he said, "I told you it wouldn't be worth it. Your friend is dead and you are mortally wounded."

"It was worth it though, sir," he said.
"How do you mean, 'worth it'? I tell you your friend is dead."

"Yes, sir," the boy answered, "but it was worth it, because when I got to him he was still alive, and he said to me, 'Jim, I knew you'd come.'"


So show some brotherly love today by dropping by any NewUrbanMale.com store and check out these meaningful tees.

Thursday, April 02, 2009

NewUrbanMale.com Director Featured in The Nanyang Chronicles

Mr. Shenzi Chua, founder and director of NewUrbanMale.com was featured in the latest article of The Nanyang Chronicle, a student-run campus newspaper from Nanyang Technological University. Read on to find out what the article is about.

"DRESSED in faded blue jeans, a simple t-shirt and cap, he certainly does not look like a person who has revolutionised casual wear for Singaporean men.

Meet Mr Shenzi Chua, 39—director, designer, and the brain behind leading home-grown retail chain NewUrbanMale.

More commonly known as NUM, these retail stores—15 local branches in all—cater to the rising needs of men in areas of fashion and lifestyle.

Though it first targeted men only, NUM has won the hearts (and soles) of men and women alike since its creation in 2003, raking in $8 million last year.

“Our initial intention was to cater to men. However, we soon realised that women too loved shopping at our stores,” said Mr Chua.

Despite graduating from NTU with a degree in Mechanical Engineering in 1994, he chose a career in fashion and retail after finishing his internship with a local engineering company, realising it was not his cup of tea.

Instead, he worked in web technology upon graduation, recognising that living and shopping online would be popular.

What started out as an online men’s lifestyle magazine quickly turned into a successful business recipe for Mr Chua.

From his website NewUrbanMale.com, he built a loyal base of about 10,000 readers.

The strong numbers made the expansion offline a lot smoother.

Step into any NUM branch today and the first thing you’ll probably notice is its “mandatory wall of flip-flops”.

A palette of colours against a clean, white wall, these flip-flops have become synonymous with the brand.

The attractive NUM staff may also catch your eye.

Mr Chua revealed that when picking its staff, NUM looks out for many things such as personality and sincerity in serving, not just looks.

“Everybody likes to be served by good-looking people. But good looks alone, without any character, will only turn people off.”

Mr Chua’s days in NTU played a part in his understanding of Singaporean tastes in fashion.

“NTU students have always been viewed as being slightly less trendy and ‘hip’, as compared to other campuses.

Even when I was in school, I noticed how students loved wearing their hall and faculty t-shirts to classes,” he said.

Despite his disapproval, it was this same observation that made Mr Chua realise the Singaporean preference for casual wear. Bearing this in mind, he aspired to promote a style that was casual yet trendy and sophisticated at the same time.

This remains the approach NUM takes when designing its own clothes and deciding which international brands to bring in. Most of NUM’s products—from its famed Havaianas to its notorious party tanks and vintage tees—are either selectively imported or designed with the purpose of allowing wearers to be “who they truly are”.

The simplicity that the brand advocates stems from the man himself.

Despite his current success he does not believe in flaunting his wealth.

Instead, he holds true to his guiding principle, which is to live as minimally as possible.

This probably explains why you won’t find him driving around town.

“The only form of driving you’ll see me doing is driving people crazy,” he jokes.

Seeing how down-to-earth this fashion mogul is, it is no wonder that his young employees, many of whom are tertiary students, look to him as a role model.

Still, this does not change the way Mr Chua views himself.

In fact, he makes it a point not to think about shouldering the responsibility.

“I try to live life as best I can, and if it influences others in the right way, then that’s good,” he says.

Despite his public persona, Mr Chua insists that he is a private person who dislikes social events such as launch parties.

“When you attend such parties, you realise that people are very pretentious. They do and say things that they’re not sincere about, and that’s not something I know how to do.”

What he does like, though, is having some quiet time to himself.

Early nights are much hoped for, as it allows him to clear his mind before beginning the next day anew.

This habit is one that has stayed with him since his equally hectic undergraduate days.

Nonetheless, the phenomenon of dressing down in NTU, which has managed to sustain itself over the years, still amazes Mr Chua.

“Tell NTU students that it’s time to stop wearing their hall tees, faculty tees and university tees to school,” he said.

“It’s not fashionable.”"

Anna Kournikova and Selena Gomez Wears Give and Take

Wednesday, April 01, 2009

Free Movie Pass With NewUrbanMale.com Purchases

Things just got better for our loyal supporters @ NewUrbanMale.com. We are giving away free movie passes with purchases made @ NewUrbanMale.com outlets. Terms and conditions apply.

Make a fashion statement with NewUrbanMale.com apparels & watch movies for free, what more can you ask for?

Click here to find out more.

A Sneak Peak Into NewUrbanMale.com's Fashion Show @ Play


NewUrbanMale.com is proud to present another of our fantastic shows, this time held @ PlayClub @ Tanjong Pagar. Doors will be opened from 8pm onwards.

So come show your support and let your hair down after a long day @ work.

Tuesday, March 31, 2009

Behind the Scenes of Get Your Sexy Back Photo Shoot

Click here to find out more!

Monday, March 30, 2009

So What's The New Hang Tag About?

Before you think that hand tags are just for displaying prices and sizes, think again! At NewUrBanMale.com, we do things differently. We make sure our valued supporters leave NewUrbanMale.com shops with more than a shopping experience, which is why our hang tags carry a special message for all of you out there, so here goes,

"At NewUrbanMale.com, we love.

We embrace passion like no others. Believing in a culture where diversity and different opinions are respected, we strive on to achieve a synergy with you. Creating new designs to identify with you may just well be what we do best. We are NewUrbanMale.com simply because life is not a straight line.

And don’t forget that you are perfect. Because God makes no mistake."

Hot From the Junk Food Press!

Monday, March 23, 2009

NewUrbanMale.com Invades the CBD

It is not every day that Raffles Place, the heart of Singapore's commercial district, teems with executives in jeans, slacks and, sometimes, even sandals.

After a whole week of suit and ties, how about opting for something a little more comfortable this week?






Bringing style and comfort closer to you, NewUrbanMale.com has recently opened a new flipflops store at Change Alley, #01-34, Chevron House.

Finally, there is a place where workers can get something to allow them to feel comfortable and increase their work productivity.

Gear yourself up for Casual Friday now!

Thursday, March 19, 2009

SUPPORT CASUAL FRIDAYS!


Since the start of civilisation, men and women have been restricted to the corporate attire of business suits, ties, heels and pants. For an average worker, the hours they have to suffer in such a rigid and constrained outfit constitutes to almost 45 hours a week. From the aching of the calves to the tightness around the necks...these are just some of the grievances office workers suffer on a daily basis.

Since the 1950s, companies have been introducing Casual Fridays by allowing their workers to wear casual attires to work. Finally, there is a day where workers can breathe easier, and feel more at ease with themselves. Not only do they feel more comfortable, work productivity has also increased significantly due to the hike in their morales.

The benefits of Casual Fridays are endless. Therefore, show your support for this corporate revolution by going casual in your office... starting this very Friday!

Pledge your support for SCF!

A CAMPAIGN SUPPORTED BY NEWURBANMALE.COM

More details will be announced soon.

Wednesday, March 18, 2009

New RR Caps @ NewUrbanMale.com!

Be awed by the intricate details and exquisite craftsmanship on this newest collection of RR Caps. Available at all NewUrbanMale.com outlets.

Tuesday, March 17, 2009

Show Luo presented with NUMtee



Monday, March 16, 2009

NewUrbanMale.com Oregon Stationery Case

Friday, March 13, 2009

Surprise visitor @ NewUrbanMale.com Wheelock

Thursday, March 12, 2009

Latest Arrival of Dupé Flip Flops!

They're the latest rave amongst flip flop wearers. Known for their slick designs and sheer comfort, Dupé flip flops are quickly having their own following. Check out the latest NEON and PAETÊ flip flops, arriving in NewUrbanMale.com stores!


Monday, March 09, 2009

Special Edition Havaianas: 8 stars

Online Order Starts Now!

Saturday, March 07, 2009

MTV VJ UTT in Glamour Kills


Monday, March 02, 2009

Special Edition NUMtees : Pre Order Started

Special Edition NUMtee to be launched by end March. Pre Order started now on NewUrbanMale.com.

Yes, we all know that you have a Big Package, oooops, Big Stimulus Package.

Wednesday, February 25, 2009

Local Celebrity Hossan Leong Shops @ NewUrbanMale.com

Really Super Verbal Party - R.S.V.P.


R.S.V.P. is the party held by youth, for youth.

Organised by the Speak Good English Movement, in collaboration with Ngee Ann Polytechnic’s The Agency and supported by NewUrbanMale.com, this party wants to get youth connecting with each other by grooving to the best Mambo Jambo music.

With any *S$25 ticket purchased, you can redeem yourself a limited edition NUMXSGEM collaboration T-shirt. Created by NewUrbanMale.com Director, Mr Shenzi Chua, these t-shirts come with an unique twist of tongue in cheek taglines.

*Reserve your tickets at rsvp.theagency@gmail.com
Include your name, I/C no., contact no. and number of tickets you want.
*S$25 ticket consist of entry , 1 free drink, 1 NewUrbanMale.com t-shirt and a S$50 NUM Bag shopping voucher.
*T-shirts collection available from 5 Mar onwards at NewUrbanMale.com Orchard Cineleisure.
Join us this Saturday, get verbal and spread the word!

NewUrbanMale.com's Estate Party Tank Collection Just Got Bigger!

Seng Kang & Bukit Timah are the newest additions to NewUrbanMale.com's estate party tank collection. Available online and will be reaching all NewUrbanMale.com shops soon.

Leaders in their Chosen Fields - Guest Speaker

On 24th February, the students of Victoria Junior College waited in anticipation for the arrival of the director of NewUrbanMale.com - Mr. Shenzi Chua. The talk cum sharing section by ex-Victorians and Mr. Shenzi Chua gave an insight to the students on the importance of pursuing one's dreams and the reality of working upon graduation.




Students were all given a NUM folder for their attendance and these three lucky students won a Boston bag each for answering a question given by Mr. Shenzi Chua. Congratulations!

Tuesday, February 24, 2009

NewUrbanMale.com Brings Up The Heat In Vietnam

The 21st February marks a significant day in the history of NewUrbanMale.com. Media (VNexpress, TTVH & Do Magazine...etc) in Vietnam were invited to attend a press conference for the opening of NewUrbanMale.com's first international store in Vietnam. Questions were answered and the media was given a sneak peek into what they can expect for the fashion show. To show our appreciation, a pair of Braziliano Praia flip flops was given to all the journalists who attended the press conference.

"Pulsating heartbeats, beads of perspiration and bronzed taut bodies.... these are what to expect for the evening"

The heat in Vietnam seemed to have increased significantly when the models arrived for the fashion show rehearsal in FashionTV Bar located in Ton That Thiep, Ho Chi Minh City. As the minutes passed by, the queue at the entrance was overwhelming that even the security at the doors admitted to have never seen such a queue before at any event. When the doors opened, the crowd swarm into FashionTV and waited in anticipation for the show to start. Apart from special guest appearances by popular Vietnamese artistes - Cindy, Wanbi and Ocean, NewUrbanMale.com's mascot, the Rainbow Bear, also created much hype among the party-goers.

When the show started, the models, including 3 NUM Ambassadors, walked down the runway with such charisma and style that the crowd simply went hysterical. Showcasing several signature looks from NewUrbanMale.com, the highlight of the night was when two models appeared as 'angels' with wings attached on their backs. The crowd was awestruck and even after the show ended, many stayed behind to request for pictures with our models.

It was an eventful night and admist the heat and lost-in-translation moments, the party was clearly a success.

NewUrbanMale.com would like to express our thanks to those who attended the party and those who made this party a success. Stay tuned and we may just pop by Vietnam for another party in near future.

First Peek into NewUrbanMale.com's Vietnam Store

Thursday, February 19, 2009

NewUrbanMale.com Ventures Overseas


After 5 years and 14 counters in sunny Singapore, its about time for NewUrbanMale.com to stretch beyond its borders. What better way to start off the new year than to have our first international store?

NewUrbanMale.com's first international store has just opened, boosting a four storey retail store and featuring a massive range of products for our supporters overseas. Stay tuned to find out more!