New Arrival - NUM Euro Party Tank

Let the footballers entertain and let NewUrbanMale.com make you look good. Stand behind your team no matter how well they played by getting the latest from our NUM Party Tank range!

Our NUM Euro Party Tanks are awash in patriotic glory with the select Euro countries' national colors emblazoned across, and their names on your chest. With our signature NUM Singapore Sling for you to fool around with, football is now more that just 22 men chasing for one ball.

Check them out at any of our NewUrbanMale.com outlets, The Heeren Shops, Orchard Cineleisure, Citylink Mall and VivoCity.

Boss of Me - Interview with NUM founder and director, Mr Shenzi Chua

Written by Pearlin Siow, ‘Boss of Me!’ reveals the motivations and success stories of Singapore’s very own entrepreneurs who are leaders in their own field. Second to none in terms of determination and grit, these achievers divulge their past failures and setbacks only to bounce back even stronger and more successful than ever.

With names such as renowned photographer Geoff Ang, Zouk founder Lincoln Cheng along with our very own NewUrbanMale.com Pte. Ltd. founder and director Shenzi Chua, this book serves as an unconventional guide to those who seeks the motivation and push to take the career to a whole new level.

Read up on how the tribulations of Shenzi Chua’s childhood had allowed him to bring forth NewUrbanMale.com and what are his plans for NUM in years to come.

The Pocketbook of BIG Thinking! Boss of Me by Pearlin Siow. Available at all major bookstores.

NewUrbanMale.com launches "I Love BJ" series

Come early July 2008, NewUrbanMale.com will launch a new collection of vintage tees in conjunction with the long anticipated Olympic Games in Beijing, China. NewUrbanMale.com has always been defined as a trend-setting label with tongue-in-cheek taglines and fashion-forward sense.

Aptly named “I Love BJ” (Beijing acronymed into BJ), this collection is a series of vintage inspired graphic tee-shirts, serving to commemorate significant moments in the history of China.

Conceptualized by NUM's founder and director Shenzi Chua, the very same person who is behind NUM tees and the signature Party Tanks, these graphics on these vintage tees will serve to portray Chinese patriotism and history with a hint of humor and light-heartedness.

Cheeky, innovative and clearly very New Urban Male, get ready for the next wave in fashion with NewUrbanMale.com's I LOVE BJ collection.

NUMDB team came in 2nd at SDBF 2008

Congratulations to our NUM Rowers for the effort they have put in for this year's race.


The Singapore Dragonboat Festival 2008 had witnessed over hundreds of dragon boaters of all ages and sizes assembling at Bedok Reservoir, all to compete for the titles regaling themselves as the best there is.

One of the 3 teams that NewUrbanMale.com sent in, Team 'A' came in 2nd in the Inter-Coporate Race with a timing of 4 minutes 51 seconds.


"Leave no man behind" they say, at the end of the day, while the medals and accolades are welcome. But we think that the mere fact that everyone reveled in the experience of participation in whatever way they did, it was definitely a heartwarming moment enough to be part of Singapore DragonBoat Festival 2008.

Join our facebook community www.newurbanmale.com/facebook for more updates on the Dragon Boat scene.

TukyTuky at Singapore Dragon Boat Festival 2008

NewUrbanMale.com was on hand with our forthright claim as the hottest fashion label ever associated with Dragon Boat. During the Singapore Dragon Boat Festival 2008, which streched through last weekend 28th-29th June at Bedok Reservoir, we came with our TukyTuky giveaways, an accessory designed by NewUrbanMale.com, to adorn on the straps of the wildly popular Havaianas.

On the first day, already we had hoards of both tertiary and corporate participants all queuing up in frenzy to get their complimentary NUMplus memberships together with their Havaianas pierced. From the young to the old, there was no doubt that Havaianas can never be special without your very own TukyTuky on them! Picking up where we left off, the Sunday was even crazier with all bringing their whole range of Havaianas from home. Rest assured all went home on a high!

Be connected with NewUrbanMale.com to not be left out!

Join our Facebook community at www.newurbanmale.com/facebook to know where and when the next TukyTuky event is coming up.

Join our Facebook Community

Life doesn’t have to be a straight line too on the internet. Be updated on the latest happenings in NewUrbanMale.com and our latest additions to our international array of brands without leaving your home. And for all Dragon Boaters out there, be part of our Dragon Boaters network to get up to date information and photos of the dragon boat scene here in Singapore.

No fuss on adding us at Facebook, we are only a few clicks away!