Just Launched! Poko Pano 2007

NewUrbanMale.com is the only men's store that sells women's bikinis and we sell the best. With a whole range of designer swimwear from Brazil, NewUrbanMale.com has even been awarded by one of Singapore's best fashion magazine - CLEO, the Best Swimwear Boutique.

And this week, we are launching the Poko Pano 2007 Collection right here at NewUrbanMale.com. Poko Pano is a regular feature in Sao Paolo Fsahion Week and recently presented their collection.

This Poko Pano 2007 collection was inspired by Neverland pirates and focuses on stripes and graphic motifs and all the elements that represent the trangressive Pirate's lifestyle. The colors of coffee, scarlet, ebony, navy and white represent the joyful and ostentatious pirates' celebrations. This collection truly captures the Neverland pirates lifestyle through high fashion.

Check out the Poko Pano Collection exclusively available at NewUrbanMale.com right now.

NewUrbanMale.com in December's Issue of Men's Health

More Christmas Gift Ideas from NewUrbanMale.com in LIME magazine

NewUrbanMale.com in December's Issue of Teens Magazine

November Recap of Media Appearances

November was another hectic month for NewUrbanMale.com, with our apparels landing on the covers of Maxim and Urban and especially with the arrival of Santino Rice to Singapore.

November 2006
-Dressing up for Zouk Out in NewUrbanMale.com apparel
-NUM bikini and Ipanema beach hat in Mother & Baby
-NUM Party Tank on Cover of Urban magazine
-Project Runway's Santino Rice is coming to NewUrbanMale.com
-Made U Look and NUM Jeans in Catalog magazine
-Mighty Fine, NUM Vintage Washed Jeans, Betty Boop Tank Top, Salinas bikini bottom and NUM Jacket in FHM
-NewUrbanMale.com bikinis in New Man
-CLEO magazine promotion with NewUrbanMale.com
-Rygy bikini on cover of MAXIM, Salinas bikinis in MAXIM

NewUrbanMale.com in Urban!

Just Arrived! Havaianas Flash Hit & Havaianas Slim!

The latest 2007 Havaianas collection has just arrived at NewUrbanMale.com. Featuring Havaianas' latest model - the Havaianas Flash Hit and the Havaianas Slim.


The Havaianas Flash Hit is the latest range of Flash Straps that are designed for both casual and formal wear. Inspired by the Orient, the Flash Hit is the latest design of futuristic straps that is uniquely Havaianas.


While the Havaianas Slim is more delicate and has a slimmer and sleeker shape and strap than your conventional pair of butter soft flip flops. And better yet, the Havaianas Slim is available in high fashion colors of gold, silver and chrome.

So head on down to NewUrbanMale.com stores right now to get your latest Havaianas 2007 Collection right now before they run out.

Project Runway's Santino Rice at The Heeren Shops

Project Runway's Santino Rice Coming to NewUrbanMale.com

Get ready to meet the man "you love to hate or hate to love" this coming Wednesday at the Heeren Shops at 6pm.

Already the leader in fashion in Singapore, NewUrbanMale.com has been exclusively selected as the chosen designer label to be part of this once in a lifetime opportunity to meet Santino Rice.

Santino Rice will be in town on Nov 22, this Wednesday right here at the Heeren Shops. He will be at the Heeren Shops to choose the top 10 entries of the CreativiT t-shirt design contest and pick the lucky designer who will stand that chance to have that dinner for two with Mr. Rice himself.

NewUrbanMale.com Director, Shenzi Chua will also be there to choose the top three winning entries, which will win cash prizes worth $2000 sponsored by NewUrbanMale.com, and have their opportunity get their exclusive designs printed and sold at our NewUrbanMale.com boutiques.

Of course, the biggest question is - Will Mr. Rice be nice or will he just be himself? Find out this Nov 22.

What: Project Runway's Santino Rice
Where: The Heeren Shops
When: Wednesday, Nov 22 @ 6pm

Brand Spotlight: Butter Soft Havaianas

NewUrbanMale.com carries more than 35 international brands and among those brands include everyone’s favorite butter soft flip flops – Havaianas.

Havaianas (pronounced ah-vai-YAH-nas) was largely inspired by the Zori, a Japanese style sandal. The name Havaianas means Hawaiianas in Portugese and it was chosen as a tribute to America’s favorite holiday destination. Founded in 1962, the Brazilian brand has sold over 8 billion pairs since then and if you could put all the Havaianas sold together to form a straight line, it would go around the world 50 times.

Now, it has a following that includes international celebrities such as Julia Roberts and Paris Hilton. The butter soft slippers have also graced the glamorous fashion runways of Paris, Milan and New York and are found in the specialty boutiques of Chanel and D & G in the US. Last year, Havaianas was seen in the 2005 Oscars pack which was designed by Deborah Evans. The limited edition 2005 Oscars’ Havaianas was packed in a box that resembled the Walk of Fame and the flip flops were ostentatiously lined with glittering Swarovski crystals.


Havaianas has also left its fashion mark right here in Singapore, obtaining the runner-up position for the Best Shoe For Walking at CLEO magazine’s Fashion Awards. It gets the nod of approval by CLEO’s fashion team because of its durability and butter soft comfort. This butter soft feel is due to a secret formula and the fact that Havaianas is produced under the strictest control, with only one factory in Brazil producing for the entire world.

So grab the butter soft Havaianas exclusively from NewUrbanMale.com and even the supermodels feel Havaianas is the perfect gift, so pick a perfect pair of butter soft Havaianas for Christmas right now at NewUrbanMale.com.

Watch out for the latest Havaianas 2007 collection - the Havaianas Slim which is available in Gold and Silver coming in December 2007.

Brand Spotlight: Go Softwear Undergear

NewUrbanMale.com has more than 35 international brands under its belt and is the premier fashion label for men with good taste. Among the 35 international brands include Go Softwear, one of the first men’s undergear brands that caught the attention of the young and image conscious male.

Greg Olvera created Go Softwear and ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. The undergear label was the first to design the padded front and padded back undergear specially for men to provide them with that fuller look. This padded undergear definitely caught the attention of the media and this year, was awarded by Singapore Women’s Weekly as the Best Butt Boosting undergear in their Lingerie Awards.


But it is not just their range of padded undergear that has caught the attention. Go Softwear is apparently a lucky charm as celebrity Bryan Wong has proven with his own pair of Go Softwear g-strings. The star attributed winning the Best Comedy Performer and being among the Top 10 Most Popular Artistes to his red Go Softwear g-string that he bought exclusively from NewUrbanMale.com. Read more here.


Go Softwear has a complete range of undergear for men - from padded briefs all the way to lycra g-strings. Go Softwear is available at NewUrbanMale.com and is definitely a perfect Christmas gift for that special guy in your life.