So did you manage to get hold of yesterday's The Straits Times newspapers? Did you read the 'Life' section?
NewUrbanMale.com is on the Power List 2007 - Fashion & Design, after being one of the top 10 brands in Singapore. In this article, the three NUM Directors shared about why it is hip to dress down and such.
Come to think about it, years before NewUrbanMale.com was started, I don't recall many people wearing berms and flipflops to town.