Monday, September 24, 2007

The New Urban Male On 8Days!


If you are an avid magazine reader, we are sure that you have read the two-page interview with the New Urban Male who is none other than our director and founder, Mr. Shenzi Chua.

To satisfy your heartburning curiosity, inside the interview, you will find out more interesting facts about NewUrbanMale.com. From how NewUrbanMale.com started to the denial of responsibility towards today’s straight men dressing, Mr. Shenzi Chua gladly answers all your queries. With more than 150 boys working or I should say, having fun, at NewUrbanMale.com, it’s not hard to believe the secrets behind an enjoyable working environment.

P.S We would have featured all 150 of our boys in the magazine but we may have to take up more than two full-pages. Well, go grab your copy of 8DAYS today!

Page 78/79, September 27th Issue 884.
If you have more questions to ask the man behind NUM himself, drop him an email at shenzi@newurbanmale.com ...

Saturday, September 22, 2007

Friday, September 21, 2007


Celebrity Patricia Mok was at NewUrbanMale.com - The Heeren Shops on Wednesday for her TUKYTUKY. The fashionista was beaming at the sight of her Metallic Top Green Havaianas adorned with TUKYTUKY. Want to have a pair just like hers? Come down to NewUrbanMale.com - The Heeren Shops today.

Thursday, September 20, 2007

Lifestyle: Andy's Birthday

We are adding a new column, Lifestyle, showcasing NUM's day to day living.

A group of us was at Swenson yesterday night, celebrating Andy's 19th Birthday. His birthday wish is to grow 19kg within 3 months ... :)

Tuesday, September 18, 2007

CLEO Best Beachwear Boutique Award

The best beachwear boutique? Not any of the Australian brands you have seen.

Once again, NewUrbanMale.com for 2 consecutive years, outbeat the other beachwear fashion brands in town, and have won The Best Swimwear Boutique award, presented by The CLEO magazine. Details of the award presentation party will be announced here soon.

Happy Faces At TUKY TUKY Launch

TUKY TUKY launch would not have been so successful without the support of these Havaianas lovers. Therefore, we've created a little space to showcase the many happy faces of those who received their TUKY TUKY last Saturday. Click here for more pictures.


Monday, September 17, 2007

Breaking Records with TUKYTUKY

We've not seen a longer queue since Hello Kitty at the start of this millenium. At the launch of TUKY TUKY on 15 September, Havaianas enthusiasts flocked to The Heeren Shops to experience a new product - TUKY TUKY. These anti-oxidant and anti-rust jewels serve to compliment Havaianas and with so many varieties available, no wonder people are spoilt for choice on deciding what to adorn on their flip flops. NewUrbanMale.com was in a pre-Christmas mood that day and decided to give away 1000 pieces of TUKY TUKY to our loyal Havaianas supporters.


The queue started about half an hour before the official launch at 3pm. The crowd was given a goodie bag packed with Catalog magazines and NUM voucher worth over $100. People came for TUKY TUKY but our NUM Ambassadors were also hot properties on Saturday. The response to the launch was so overwhelming that we had to let our NUM Ambassadors take a break 2 hours into the event. Stomp blogger and Singapore Idol alumni, Maia Lee, also made an appearance, and she too, loves her TUKY TUKY. The queue at NewUrbanMale.com stores on the 4th floor too had queues forming, with Havaianas fans asking for more.



The launch may be over, but we definitely have more to offer. If you came down to The Heeren Shops last Saturday, visit this space again to see if you've been featured! Till then, visit NewUrbanMale.com stores to find out more about TUKY TUKY!

For those of you who missed out on the Tuky Tuky launch, don't forget to sign up for NUM mailing list for the latest update on any NUM event. You definitely do not want to miss the next Tuky Tuky day if there is any.

Thursday, September 13, 2007

NewUrbanMale.com Denim Campaign Ads


NewUrbanMale.com is launching our very own Vintage Denim Collection, we promise to storm the Singapore fashion scene ....... Coming october, we will run an island wide NUM Denim Campaign, to be placed on various media.

Last monday, we spent one whole afternoon working with famous photographer Wai Teik at the ads campaign shooting scene ... take a peek.

NewUrbanMale.com Vintage Tees - Peanuts Collection


The popular Sunday comic strip by Charles M. Schulz can now be seen on NewUrbanMale.com Vintage Inspired Tees.

From Charlie Brown's determined persistence to the assertive Peppermint Patty, there is surely a PEANUTS character in all of us. View the complete collection in all NewUrbanMale.com stores now.

NewUrbanMale.com Expanding Again

The last time NewUrbanMale.com expanded in May, 2 huge concept stores were added at VivoCity and Orchard Cineleisure. At the same time, the company also acquired the distribution rights for the Australian street wear brand MOOKS, with a standalone boutique at The Heeren Shops.

In 5 months, NewUrbanMale.com - one of the fastest growing lifestyle and fashion brand will soon announce another expansion plan.

"We are considering 2 locations at this point of time. Details on whether we will be adding 1 or 2 outlets will be revealed by end of September 2007. Hopefully by Christmas, we cound bring more interesting products and brands to Asia." Director and Founder, Mr. Shenzi announced.

NUM concept stores can be found VivoCity, The Cathay, The Citylink Mall, Orchard Cineleisure and at The Heeren Shops.

The brand is also currently talking to investors around Asia, for further expansion outside Singapore. At the rate NUM is expanding, it won't be long before you'll have your very own NUM Ambassadors serving you at the NUM store in your city real soon.

Which city will NUM pick? Where will it be? Lets wait with anticipation ...

Wednesday, September 12, 2007

Havaianas 2008 Batch 1 arrived


Good news for Havaianas lovers around Asia. This week, batch 1 of Havaianas 2008 collection has arrived ... for the first time, Brazil range came in with new colours, Brown, Red and Pink ... full collection should launch real soon. Come by NewUrbanMale.com fashion outlets to pick up a pair ...

Complete Collection of Little Losers In Stores Now


We know how much you love them so we're bringing in the full collection for David & Goliath's Little Losers series.

From Miss Bitchy to Mr. Drunk, these cheeky tees are selling out so fast before you can even start the name-calling.

Movie Passes Giveaway


NewUrbanMale.com has booked a theatre for the movie ‘I Now Pronounce You Chuck And Larry’ at Cineleisure Orchard on 18th September 2007, at 7:30pm. Customers who bought either 2 pairs of Havaianas or 2 NUM tees were given a pair of movie tickets under the “How Far Will You Go For Your Best Friend?” promotion and all it took was just one Saturday before the tickets ran out.

Due to the overwhelming response, we've decided to give away more movies passes to you!

Simply print this page out, bring it to our friendly ambassadors at NewUrbanMale.com-The Heeren Shops main outlet, and exchange for your movie passes. Yes, it is that easy. Whilst stock lasts.

Monday, August 20, 2007

The Heeren Shops’ Shop2Fly Promotion



They shopped at NewUrbanMale.com and these three lucky winners get to fly to the destinations of their choice after winning The Heeren Shops' Shop2Fly Promotion. We thought that they should wear a new pair of Havaianas for their trips so being a generous bunch, guess what we did? We decided to give each of them a new pair of Havaianas!

NewUrbanMale.com is proud to present Mr. Adrian Lim, Mr. Jay Wee and Ms. Chow a complimentary pair of flipflops of their choice and $100 worth of product vouchers.

They got to be the luckiest of the lucky lot.

NewUrbanMale.com Fashion Show 2007

NewUrbanMale.com Fashion Show at St. James Powerhouse on 11th August was a raging success. Check out the videos to see what you've missed.




Party Tank Invades Guang Zhou

We're extremely flattered that our Party Tanks are so well-received locally, but to have a customer from Guang Zhou sending us his pictures really made the recent rainy days much less gloomier. Keep the pictures coming and don't forget to check out our Hall of Fame for constant updates.

Friday, August 17, 2007

Limited Edition Collectibles

We grew up watching this animated sitcom on TV and now The Simpsons are on the big screens. We enjoy the movie so much that we're bringing in limited edition collectibles of The Simpsons. Want more varieties? Also available are characters from Family Guy, American Dad, Betty Boop and Popeye. Now at all NewUrbanMale.com stores. (Don't say we didn't warn you... they are running out fast.)

Tuesday, August 14, 2007

NewUrbanMale.com Fashion Show Party @ St James

While waiting for us to upload the video and full photos report on the event, take a look at the teasers .... female models from Upfront Modelling Agency, male models, our very own NUM models ...