Neon is the new black

Neon is the new black this season.

Glamour Kills unveils its latest summer collection, Neon with even brighter and louder colors splashing all over. With its neon designs overwhelming every inch of your tee, you can’t help but be the centrestage of attention. Only with the latest from Glamour Kills.

And to make sure you are not left out from the rest of the world, NewUrbanMale.com has it in our stores just for you. Come check out the new Neon Collection now!

New Arrival - aussieBum Xfactor Tank tops

These sleek and unique Xfactor training tops will have you looking your best whilst working out in the gym or sweating it out on the pavement. Perfect for the serious trainer. Features rapid diffusion characteristics that draw moisture away, leaving you cool and comfortable.

Available at NewUrbanMale.com outlet The Heeren Shops

NewUrbanMale.com at Siloso Beach

In the sizzling hot fashion, the Great CLEO Swimsuit Shoot had ended with over 420 sun burnt bikini girls and 8 just-as-burnt NewUrbanMale.com dudes. With our free TukyTuky giveaways part of our support for this CLEO event, NewUrbanMale.com would like to say a great thank you to all those who came down and graced this event.


Although a bit short of the projected number to form the word “CLEO” on the sand, the presence of our NUM Ambassadors and the girls with their TukyTuky accesorized Havaianas ensured bling bling on hot bods all over. What a way to spend the afternoon at Siloso Beach under the gorgeous sun. It was a great pity if you weren’t there.

Don’t fret! Join our facebook community at www.newurbanmale.com/facebook and be the first to know where and when the next TukyTuky event is coming up.

P.S: as you guys can see from the pics, the girls got so excited over NUM ambassadors that, some of us got really awkward over their overwhelming response. :)

NUM Party Tank in Arena Magazine

NUM Party Tank featured in Arena July 2008.

Adrian in NUM Party Tank

NUM Scandalendar July '08

Tall, lanky and irresistibly delicious. Check out our latest NUM Ambassador, Alfred, who graces our NUM Scandalendar for the month of July 2008. For the real him, drop by our Orchard Cineleisure outlet and let him charm your socks off! Oh yes... And do bring this latest edition of the NUM Scandalendar to him for an autograph!

Turn over the reverse side and we will educate you with our very own
definitions of what being a New Urban Male is all about. It might just
appear in the dictionary one day!

Latest Collection from aussieBum

The latest range of Men’s Underwear from aussieBum will assure you of attention with their prominent metallic thick waist bands peeking out of your low-waisted jeans. Coupled with the unmistakable aussieBum label out of your waist, you will be the envy of all.

Easy on the eyes and so smooth to touch. With a new “boosterJock” technology, your assets will be naturally enhanced with support where its needed most. Check out our aussieBum Pillow Biter range now!

Enjoy the lightness and comfort with the latest aussieBum Bamboo edition. Bamboo fibre material which adopts unique heat absorption and moisture management properties, you can never feel healthier!


“Modal MICRO is the finest cellulose fibre available today. The micro fibre is all natural and made of beech wood,” stated by the Australian undergarment maker. With the coolest color combinations, aussieBum Titanium is a must-have!

Another micro modal fabric with a touch of spandex that will leave you with a feeling so soft that you simply can’t get enough of. Danger: You will want to Flaunt your aussieBum with this range!

Available at NewUrbanMale.com The Heeren Shops and Citylink Mall for the complete collection.

A Life Experience for NUM Ambassador-Leisher.

Asia Pacific Brewery is looking for a NUM Ambassador to be their Tiger Beer Ambassador and to appear on the magazine cover for their next issue. We picked Leisher for all the efforts he has put into maintaining his physique. We thought we ought to give him a chance to experience something different in his life ...

At NewUrbanMale.com, we do things differently. We groom our ambassadors to look their best and to provide them with the opportunities to gain valuable life experiences.

New Havaianas Arrived

Considered by many as the most fashionable and comfortable flip-flop ever made, Brazilian brand Havaianas continue to produce their classic, iconic footwear, which represent all that is cool about Brazil.

Metallic prints and straps make Summer a hot item this season. All of this with the comfort of our basic Top for those long lazy days.

Havaianas Summer with its fascinating blooming flower design and pearlized straps will make you wanna throw your old pair straight out.

The name of this sandal derives from the Hawaiian performance art of Poi-juggling. The "Pois" sandal has a metallic strap, and is patterned with circles and dots, giving the flip-flop a classy art-deco look. Havaianas Pois comes in the best selling color combinations for all the fun that will bring the love for flipflops right back to your feet.

The STRIPES range are the brand new Havaianas style for Summer. Simple but sleek, co-ordinating with gold and matte stripes. Wear with a skirt for a sophisticated look, or go casual fashion with a good pair of jeans.

All available at NewUrbanMale.com outlets.

Havaianas Kids Monster Arrived

Cyclops, and Skeletons, and Dragons, oh my! "Kids Monsters" is sure to be a hit with any little critter! There are total of three characters to choose from.

The strap is embellished with a fun and colorful applique with a part of the design that Glows in the Dark!

Available at NewUrbanMale.com VivoCity, Velocity@ Novena and E!hub@ Downtown East

Records Breaking TUKYTUKY

31st May 2008 marked another records breaking event in NewUrbanMale.com's history. 1000 TUKYTUKY, jewels for the Havaianas, were given out from 3pm at The Heeren Shops, Centre Stage. The response was so overwhelming that we had to extend the time for another hour in order to accomodate the crowd.

TUKYTUKY was not the only highlight of the day...Our mascot also made its first appearance in public malls and mingled with the crowd, much to the delight for both the young and old.

If you were at our event last Saturday, don't forget that you stand a chance to win a prize! We will be announcing the winners shortly.

New Urban Male Definitions

Gear Up For TUKYTUKY!

NewUrbanMale.com Mascot Walks The Runway

You've seen the arduous task of making the mascot and now you've witnessed the mascot making its grand appearance at our 5th Anniversary Party at St James on Sunday.

Today, the 28th of May, is the actual day of NewUrbanMale.com's birthday. We have officially turned 5 and we would like to express our thanks to all of you out there who've supported us all these years. We hoped you've had fun at our party and we look forward to organising more outrageous parties in time to come. Just like how our mascot struts his stuff on the runway with the rest of the models, we would also like to thank you for walking the distance with us.

Stand a chance to win fantastic prizes from our sponsors.

find out how at www.newurbanmale.com/5

NUM Spring and Summer Preview Show

The full length DVD of the show will be made available selling online by end June.

Come Celebrate With Us!

Not all private affairs are kept in bedrooms. NewUrbanMale.com celebrates our private 5th Anniversary Party in clubs, public and somewhere known as The Boiler Room & Power House at St. James Power Station. Do expect a cool 2000 party goers attending this party. Do not miss it.

Come rendezvous with us on 25th May 2008! Tickets are available at the door.

Check out the other links

NUM @ Fabulous Sundays - January 2008

NUM parties archives

NUM video archives

Paris In Paris

It's not hard to see why Paris Hilton is not just an artiste, businesswoman but also a fashion icon.

Strutting down the streets of Beverly Hills in a collection aptly named after her, Paris Hilton exudes confidence and charm. Drop by the stores today to find out more about this exclusive collection which is only available at NewUrbanMale.com

L*Space Awarded Bikini of the Year

L*Space has done it again, winning the title of "Women's Swim Brand of the Year 2008" for the second time. The awards was given on May 16th at SIMA Surf Summit 11 in Cabo San Lucas, Mexico. The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

It's not often that you can proudly don award-winning bikinis... so why not drop by NewUrbanMale.com outlets to check out this exclusive fashion bikinis today?

NewUrbanMale.com Mascot unveiling @ 5th Anniversary Party

We thought that we should do something to those cute rainbow beanie bears lying around in all the NewUrbanMale.com outlets. After all, they've been around for so long and it doesn't seem fair not to give them any credit for accompanying us all these years. Therefore, we've decided to formally introduce it the rest of the world. Other than our Anniversary Party this Sunday, we couldn't think of a better time to do that.

The plan is to fit someone cute and adorable, like one of our NUM Boys, into the costume.

Here's our little fella' - "smile please"

Forming the shape - we heard the sculptor is now recuperating from sore hands

Covering with fur coat - the finishing touches

Despite looking all cute and cuddly, we've concluded that it is really no child's play after we tried it on ourselves.

Join us at our party as we unveil our very own NewUrbanMale.com Rainbow Bear Mascot !

Visit www.newurbanmale.com/5 for more details

Media Highlights

While NewUrbanMale.com is busy preparing for our very own Anniversary celebration on 25th May, we were pleasantly surprised by the massive coverage local media has bestowed upon us.



The story of how NewUrbanMale.com came about has been widely covered over the years, but this time round, it is about how we've evolved in the span of 5 years to become one of the most sought-after fashion brands in Singapore.



Grab your copy of Catalog magazine and Men's Folio to find out more.