Join In The Celebration With NUM!

NewUrbanMale.com celebrates this month with a bang. September -The Founder's Birthday Month is the month where we share the joy with our loyal customers. An assortment of vouchers from selected shops in The Cathay are up for grabs! Come join in the celebration with us.

This promotion is exclusively sponsored by The Cathay.

Post Party Pictures

Legend has it that the Mid-Autumn festival was to commemorate the uprising of the Chinese against the harsh Mongol rulers. Then there were adaptations of Hou-Yi and Chang-er's sappy love story.

NewUrbanMale.com thought that instead of stuffing our faces with delectable mooncakes, we decided to have an Oriental themed Fashion Party. Held last Sunday at St. James Power House, free lanterns and vouchers were given out to the party-goers. Painted faces, oriental lanterns and Jay Chou's music (just for the fun of it) marked the night of NewUrbanMale.com's Founder's Day Party, which coincides with this year's Mid-Autumn Festival.

NewUrbanMale.com would like to thank our sponsors for this event and of course, all of you who came by and celebrated this festive day with us.

PS: Late night shopping just gets better at Wheelock Place with NewUrbanMale.com opening till 12 midnight every Friday & Saturday. Drop by our latest concept store today and be spoilt for choices with the latest fashion collection available only at NUM @ Wheelock Place.

New Propaganda Collection In Stores Now

With all the hype revolving around Asia recently (Olympics, Paralympics, F1 Race....the list goes on), NewUrbanMale.com is embracing this news with much fanfare. From the launch of I Love BJ Vintage tees to Asia Attack Party Tanks, the focus is now on Japanese brand Undergear, Propaganda.

Latest collection available at NewUrbanMale.com stores today!

NUM Fashion Bags

Scandalendars Alert!

So many ambassadors, so little time to feast your eyes on them. We totally understand, which is why we are putting them on our monthly calendars, no, should be Scandalendars, for you to plaster them on your walls while keeping track of your schedules. Get yours today with any purchase at all NewUrbanMale.com outlets.

Late Night Shopping

Head down to our new concept store at Wheelock Place for a whole new shopping experience. To make things just a little bit better (as if it is not already good enough), NewUrbanMale.com @ Wheelock Place is open till 12 Midnight every Friday and Saturday.

September sCAndaLENDAR

September sCAndaLENDAR is now available at all NUM outlets.

New Brand: MovereJean from Korea

Deter from USA available in NUM now

Five Crown launched

NUM Founder's Day - 14th Sept, Sunday

It is Founder's Day this weekend; the day where we honor the brains which made Havaianas a fashion necessity in Singapore. The one who conceptualised the shoe compartments for your gym bags and the master who crafted the quirky sling on your party tanks, not forgetting the taglines on all your NUMtees.

Does the founder's mind never rest? Well, perhaps it's only because he strongly believes that life is not a straight line and to venture far, one has to be prepared to face the twists and turns that awaits us.

NewUrbanMale.com will be celebrating the founder’s birthday this coming Sunday at St James Power House. Come join us in this joyous occasion and celebrate with us.

Venue: St James Power House
Date: 14th Sept 2008, Sunday
Time: 1030pm
Fashion Showtime: 11.30pm

Be the first 1000 to arrive at the door and we will provide you an assortment of vouchers from selected shops in The Cathay exclusively sponsored by The Cathay. It is a goodie not to be missed!

Asian Attack!

After the long-awaited Olympics held in Beijing, NewUrbanMale.com decided to pay a tribute to the host country, as well as to our neighboring countries (Philippines, Malaysia, Indonesia, Thailand) for the outstanding performance at the 2008 Olympics. Get ready for the next wave in fashion with the latest Asia Attack Party Tanks. Available at all NewUrbanMale.com stores today!

And if you already own your own Party Tank, why not send in a picture of yourself wearing it? Email to editor@newurbanmale.com and see yourself being featured on our Hall of Fame.

Official Opening - NUM Concept Store @ Wheelock Place #02-17

Check out our new concept outlet at Wheelock Place for a whole new range of collection.


New! - NUM Laptop carriers


New! - NUM Wallets


New! - Mek Denim Jeans

Come visit our store now!

Junk Food Collection In Stores Now

How can one ever get enough of Junk Food? NewUrbanMale.com brings in the latest collection for you to indulge in your favourite Junk Food Collection. Don't forget to visit NewUrbanMale.com's latest concept store at Wheelock Place for the widest range of collection.

Go Green With David & Goliath

With risings stars like Miley Cyrus and Selena Gomez strutting the red carpets and gracing magazine covers, it's definitely important to look their best. It also makes sense to bring across a social statement while posing for the cameras. With David & Goliath's latest collection, it's not difficult to bring out that quirkiness in you. Available at NewUrbanMale.com stores today.

Salinas 2008 Collection @ Wheelock Place

NewUrbanMale.com first introduced bikinis to The Heeren Shops 5 years ago, and since then, shoppers have a clear idea where to go for the best Brazilian bikinis. With the opening of the new concept store at Wheelock Place, NewUrbanMale.com decided to bring the latest 2008 Salinas collection for the shoppers at the other end of Orchard Road too.


There can never be too much of a good thing, especially with Salinas 2008 collection. So before heading to the beaches, drop by the new concept store at Wheelock Place today.

After the rain comes a Mighty Fine day!

NewUrbanMale.com brings you the latest from Mighty Fine, original licensed vintage inspired Tees.

If you are someone who likes classics like Peanuts, Mickey Mouse and Popeye, be sure to head down to our new concept store at Wheelock Place to check out the new collection.

New Arrival - Braziliano Praia Kitten Heels

The über-comfy Braziliano Praia(BP) Kitten Heels characterizes an open-toe thong with a hint of heel. A first footwear that uses cork as its base, this playful Kitten Heel comes available in an array of colors that will take comfortably any lady from work to play.


Braziliano Praia now boasts a regional following in Philippines and even Japan with acclaimed fashionistas personalizing their own, especially with the BP Kitten Heels. A member of the Young Designer’s Guild and one of the youngest most successful designer starlets, Ciara Maragisan has infused BP Kitten Heels with her artwork, creating masterpieces that are highly regarded. Also from the Philippines, Yoya Gueco a known young fashion industry mover and shaker has put a creative spin to embellishing the BP Kitten Heels, adding velvet and rhinestones to make them even more exclusive.

Now available at all NewUrbanMale.com outlets

New Arrival - Braziliano Praia Beetles

From the exotic lands of Ipanema, Rio de Janeiro; a beach culture was birth. An intriguing mixture of couture and unrestraint being the inspiration behind this lifestyle has changed how people dress to the beach and beyond. Sundresses, flipflops and huge unpretentious shades have now arrived to liberate the corporate cages where society is trapped in.



Braziliano Praia makes a lifestyle statement with its pieces; amidst the call to love the Brazil beach lifestyle, a culture synonymous with the loose, relaxed and unconstrained.

Now avaialable at all NewUrbanMale.com outlets.

A sneak peek to our new NUM concept store at Wheelock Place

NewUrbanMale.com opens new concept store in Wheelock Place this September!

With the rapid expansion of NewUrbanMale.com, we are opening our new concept store in the heart of Orchard Road this September. Embracing a whole new concept, this new outlet guarantees shoppers a visual feast while shopping with us. Don't forget to visit this new store for our wide array of latest products.