NewUrbanMale.com's Fashion Show @ Play

Highlights from NewUrbanMale.com's fashion show @ Play - Tanjong Pagar.

Drink Moderately - Phase 2!

"Get Your Sexy Back" campaign is back for the 2nd phase, bigger and better this time around! Acclaimed local band Da Feng Chui is the latest to pledge their support towards this campaign by wearing the exclusively designed tees by NewUrbanMale.com. Have you pledged yours?

Local Celebrity Andie Chen Wears Respect Tee

Part of the star studded Singapore drama series "Little Nonya" and winner of Star Search 2008, Andie Chen is certainly one of the rising stars of today's entertainment scene. He is wearing NewUrbanMale.com's Respect tee series - "Respect Your Mother".

View the full collection here.

"Get Your Sexy Back" Fashion Show @ The Heeren Shops

"Get Your Sexy back" is a youth-led moderate drinking campaign.

Guest appearance GYSB Ambassador, Da Feng Chui, is a local dynamic band of 5 members, namely CL (Lead Singer), Estella (keyboardist), Hideaki (Bassist), Joanne (Guitarist), WeiZhen (Drummer). All come together as a band with strong Music influences.

NUS-Great Eastern Water Polo Challenge 2009

Related link: NUS-Great Eastern Water Polo Challenge 2009

Mediacorp Artist DAI YANG TIAN in NUM Party Tank

picture courtesy from Mediacorp TV

He's one of the fastest rising star in Mediacorp today and now he's seen on National TV every week night wearing NewUrbanMale.com's signature Party Tanks. How's that for star appeal?

Related link: New Arrival - NUM Euro Party Tank

Braziliano Praia Rio Mini & Nations in Stores Now!

NewUrbanMale.com Opens @ Tampines 1

Visit NewUrbanMale.com's newest outlet @ 10 Tampines Central 1, #04-K1 Tampines 1, Singapore 529536 today!

Special Edition Havaianas in Stores Now!

Click here to view the full series.

Love Thy Brother in April's Mens Folio

Pictures From NewUrbanMale.com's Fashion Show @ Play

Loyal to One, Sincere to All

The seemingly never-ending community of numtees just got bigger, with the newest addition "Loyal to One Sincere to All".

Coming soon to a NewUrbanMale.com outlet near you. Stay tuned.

Love Thy Brother

One could not but be moved by the story of the soldier who asked his officer if he might go out into the "No Man's Land" between the trenches in World War 1 to bring in one of his comrades who lay grievously wounded.

"You can go," said the officer, "but it's not worth it. Your friend would probably be killed, and you will throw your own life away." But the man went.

Somehow he managed to get to his friend, hoist him onto his shoulder, and bring him back to the trenches. The two of them tumbled in together and lay in the trench bottom.

The officer looked very tenderly on the would-be rescuer, and then he said, "I told you it wouldn't be worth it. Your friend is dead and you are mortally wounded."

"It was worth it though, sir," he said.
"How do you mean, 'worth it'? I tell you your friend is dead."

"Yes, sir," the boy answered, "but it was worth it, because when I got to him he was still alive, and he said to me, 'Jim, I knew you'd come.'"

So show some brotherly love today by dropping by any NewUrbanMale.com store and check out these meaningful tees.

NewUrbanMale.com Director Featured in The Nanyang Chronicles

Mr. Shenzi Chua, founder and director of NewUrbanMale.com was featured in the latest article of The Nanyang Chronicle, a student-run campus newspaper from Nanyang Technological University. Read on to find out what the article is about.

"DRESSED in faded blue jeans, a simple t-shirt and cap, he certainly does not look like a person who has revolutionised casual wear for Singaporean men.

Meet Mr Shenzi Chua, 39—director, designer, and the brain behind leading home-grown retail chain NewUrbanMale.

More commonly known as NUM, these retail stores—15 local branches in all—cater to the rising needs of men in areas of fashion and lifestyle.

Though it first targeted men only, NUM has won the hearts (and soles) of men and women alike since its creation in 2003, raking in $8 million last year.

“Our initial intention was to cater to men. However, we soon realised that women too loved shopping at our stores,” said Mr Chua.

Despite graduating from NTU with a degree in Mechanical Engineering in 1994, he chose a career in fashion and retail after finishing his internship with a local engineering company, realising it was not his cup of tea.

Instead, he worked in web technology upon graduation, recognising that living and shopping online would be popular.

What started out as an online men’s lifestyle magazine quickly turned into a successful business recipe for Mr Chua.

From his website NewUrbanMale.com, he built a loyal base of about 10,000 readers.

The strong numbers made the expansion offline a lot smoother.

Step into any NUM branch today and the first thing you’ll probably notice is its “mandatory wall of flip-flops”.

A palette of colours against a clean, white wall, these flip-flops have become synonymous with the brand.

The attractive NUM staff may also catch your eye.

Mr Chua revealed that when picking its staff, NUM looks out for many things such as personality and sincerity in serving, not just looks.

“Everybody likes to be served by good-looking people. But good looks alone, without any character, will only turn people off.”

Mr Chua’s days in NTU played a part in his understanding of Singaporean tastes in fashion.

“NTU students have always been viewed as being slightly less trendy and ‘hip’, as compared to other campuses.

Even when I was in school, I noticed how students loved wearing their hall and faculty t-shirts to classes,” he said.

Despite his disapproval, it was this same observation that made Mr Chua realise the Singaporean preference for casual wear. Bearing this in mind, he aspired to promote a style that was casual yet trendy and sophisticated at the same time.

This remains the approach NUM takes when designing its own clothes and deciding which international brands to bring in. Most of NUM’s products—from its famed Havaianas to its notorious party tanks and vintage tees—are either selectively imported or designed with the purpose of allowing wearers to be “who they truly are”.

The simplicity that the brand advocates stems from the man himself.

Despite his current success he does not believe in flaunting his wealth.

Instead, he holds true to his guiding principle, which is to live as minimally as possible.

This probably explains why you won’t find him driving around town.

“The only form of driving you’ll see me doing is driving people crazy,” he jokes.

Seeing how down-to-earth this fashion mogul is, it is no wonder that his young employees, many of whom are tertiary students, look to him as a role model.

Still, this does not change the way Mr Chua views himself.

In fact, he makes it a point not to think about shouldering the responsibility.

“I try to live life as best I can, and if it influences others in the right way, then that’s good,” he says.

Despite his public persona, Mr Chua insists that he is a private person who dislikes social events such as launch parties.

“When you attend such parties, you realise that people are very pretentious. They do and say things that they’re not sincere about, and that’s not something I know how to do.”

What he does like, though, is having some quiet time to himself.

Early nights are much hoped for, as it allows him to clear his mind before beginning the next day anew.

This habit is one that has stayed with him since his equally hectic undergraduate days.

Nonetheless, the phenomenon of dressing down in NTU, which has managed to sustain itself over the years, still amazes Mr Chua.

“Tell NTU students that it’s time to stop wearing their hall tees, faculty tees and university tees to school,” he said.

“It’s not fashionable.”"

Anna Kournikova and Selena Gomez Wears Give and Take

Free Movie Pass With NewUrbanMale.com Purchases

Things just got better for our loyal supporters @ NewUrbanMale.com. We are giving away free movie passes with purchases made @ NewUrbanMale.com outlets. Terms and conditions apply.

Make a fashion statement with NewUrbanMale.com apparels & watch movies for free, what more can you ask for?

Click here to find out more.

A Sneak Peak Into NewUrbanMale.com's Fashion Show @ Play

NewUrbanMale.com is proud to present another of our fantastic shows, this time held @ PlayClub @ Tanjong Pagar. Doors will be opened from 8pm onwards.

So come show your support and let your hair down after a long day @ work.

Behind the Scenes of Get Your Sexy Back Photo Shoot

Click here to find out more!

So What's The New Hang Tag About?

Before you think that hand tags are just for displaying prices and sizes, think again! At NewUrBanMale.com, we do things differently. We make sure our valued supporters leave NewUrbanMale.com shops with more than a shopping experience, which is why our hang tags carry a special message for all of you out there, so here goes,

"At NewUrbanMale.com, we love.

We embrace passion like no others. Believing in a culture where diversity and different opinions are respected, we strive on to achieve a synergy with you. Creating new designs to identify with you may just well be what we do best. We are NewUrbanMale.com simply because life is not a straight line.

And don’t forget that you are perfect. Because God makes no mistake."

Hot From the Junk Food Press!