Saturday, October 28, 2006

NUM Vintage Inspired Tees - Strawberry Shortcake

NewUrbanMale.com has the largest collection of vintage inspired tees in town and continues to expand its range with the latest collection of Strawberry Shortcakes vintage inspired tees.


Strawberry Shortcakes appeals so much to everyone because it appeals to all our three senses. The bright colors of red appeals to our sense of sight, the sweet theme song above appeals to our sense of hearing and their first range of toys appeals to our sense of smell. Strawberry Shortcakes are probably the first characters to have scented figurines and perhaps that strawberry scent of Miss Strawberry Shortcake has left a nostalgic mark on our memory.

The Strawberry Shortcake character was first conceptualized in 1977 by Muriel Fahrion when she was working as a greeting card illustrator. Subsequently she pitched the idea to General Mills and it became a licensing entity and she developed the whole line of characters, complete with their own fruity or dessert-themed name and clothing to match (characters like Orange Blossom and Blueberry Muffin).

The sugar sweet theme song and the endearing charaters made Strawberry Shortcake a huge fad during the 80s. With a range of paraphernalia from sticker albums, apparel, scented toys to even a video game.


Perhaps unfortunately, Strawberry Shortcake's image and characters got a millenium revamp by another designer in 2002, featuring a set of new characters, clothes and even a different body shape. However, the new designs of Strawberry Shortcakes cannot recreate the nostalgia that the original character did.

And that is why NewUrbanMale.com introduced this range of vintage inspired Strawberry Shortcake tees, for fans to recollect the sweet strawberry memories of Strawberry Shortcake and have the oppportunity to wear and carry that memory with them anytime they want.

So take a stroll down memory lane to find these Strawberry Shortcake tees and other vintage characters such as Popeye, Betty Boop and many more at NewUrbanMale.com - the fashion and lifestyle label with the largest collection of vintage inspired tees.

NUM Vintage Inspired Tees - Nesquik


NewUrbanMale.com is the fashion and lifestyle store that has the largest vintage inspired tee collection in town and we continue to provide the entire range of vintage inspired apparel right here at our stores.

NewUrbanMale.com carries 35 international brands, including Cheesey Tees, the latest brand to join our vintage inspired collection alongside Mighty Fine, JunkFood and Made U Look. And this week on this trend feature - we are presenting to you the chocolaty appeal of the nostalgic Nesquik Bunny tees from Cheesey Tees.

Nesquik was one of the first few chocolate brands around - developed in 1948, the chocoloate mix by Nestle had a follwing that has allowed it to spread all over the world to Europe and Australia.

But what people remember more about Nesquik is not so much the taste, but the mascot - Quik Bunny. Quik Bunny appears in every of Nesquik's television commercials and packaging and is the official face of Nesquik.

Nesquik is a label that is famous in North America but the same can't be said for Asia. Nesquik faces strong competition, especially locally, from everyone's favorite drink - Milo. Nesquik doesn't have much of a following here in Singapore. Nesquik was largely available in the past as consumers recall the old ads and commercials, but today it has become a rare commodity, thus explaining the vintage appeal that Quik Bunny has for many people today.


Nesquik continues to be hot in the US, especially with the latest Shakeitquik campaign. Americans can video their most ingenious way to shake a bottle of Nesquik milk shake and the winner would get the opportunity to watch his/her video being played right smack in the middle of Times Square in New York City. You can vote for your favorite videos online as well.

Obviously, Nesquik still has lots of appeal for many people but unfortunately NewUrbanMale.com won't be able to guide you where you can get a bottle of Nesquik for yourself, but we do know where you can get get a vintage inspired Nesquik tee - right here at NewUrbanMale.com.

So drop by our stores and check out the fashion and lifestyle store that has the largest collection of vintage inspired apparel in town - NewUrbanMale.com.

Friday, October 27, 2006

Betty Boop Tank Top and more in FHM



Cheesey Tee's Betty Boop Tank Top was spotted on November's issue of FHM. And our NewUrbanMale.com Low Waist Vintage Washed Premium Jeans are soooo hot it makes another appearance, this time in FHM.

Made U Look in Catalog Magazine




The latest issue of Catalog features our latest collection of Jessica Simpson's latest fashion obsession, Made U Look tees. Not to mention this issue also features NewUrbanMale.com's very own low waist vintage washed jeans.

Thursday, October 26, 2006

Brand Spotlight: Cheesey Tees

If you love everything vintage, then Cheesey Tees are the one for you. NewUrbanMale.com is the top fashion and lifestyle store where you can find the largest collection of vintage inspired tees, and Cheesey Tees are the newest addition to the collection; alongside Mighty Fine and Made U Look.


The Cheesey label from the United States is the licensed apparel for a collection of vintage characters such as Betty Boop, Gumby and Popeye – making it a huge hit back in the US and even here in Singapore.

Simply because just like your favorite T-shirt that your mother always threatens to throw away, Cheesey Tees are soft and comfortable - so comfortable you won't want to take it off.

But what really makes these tees so appealing is that they successfully match the old and the new. With clever modern taglines matched with the classic characters of Betty Boop and Popeye, they have created a trend of clever and quirky vintage inspired tees. Cheesey Tees have Betty Boop paired up with taglines like “Betty From The Block” and Popeye with a healthy tagline like, “Eat Your Greens.” Cheesey Tees also have a range of other classic characters such as Gumby (the green flexible clay cartoon) and the Nesquik Bunny from Nestle.

NewUrbanMale.com is the only fashion and lifestyle store that has the biggest collection of trendy vintage inspired apparel and the vintage trend is making a comeback here in Singapore with NewUrbanMale.com being the trendsetting force to bring back old school to Singapore.

So if you need a trip down memory lane, then NewUrbanMale.com is the place to be as youi browse through our collection of vintage inspired tees.

Get Freaky with NewUrbanMale.com This Halloween

Halloween is just round the corner and if you need an inspiration for a costume, just check out NewUrbanMale.com's collection of Limited Edition Toy Bendables.

NewUrbanMale.com carries 35 international brands and a range of products from footwear to apparel and even to toy bendables. And this Halloween, NewUrbanMale.com introduces the Limited Edition Simpsons Toy Bendables.


Creeping around the scary theme of Halloween, you can get yourself the Limited Edition Toy Bendable sets all the way from the US right here at NewUrbanMale.com. Choose from the Simpsons Zombie Set or the Best of Bart Set where Bart turns into a fly or even the weird gang set of the demented Krusty the Clown Show.

Whatever it is, you can get a set of creepy Limited Edition Toy Bendables right here at NewUrbanMale.com and perhaps get some ideas for some costumes for Halloween this Saturday (we suggest you dress up as Marge, complete with the tall blue hair).

Brand Spotlight: Braziliano Praia Kitten Heels

Influenced by the vibrant beach culture of the Ipaneman beach, comes forth the trendiest pair of heels to come from Brazil. Arguably the first ever heeled flip flops for the ladies, NewUrbanMale.com presents the Braziliano Praia Kitten Heels.


These Kitten Heels are among NewUrbanMale.com’s best sellers because of its comfort and appeal. These heeled flip flops are great for anything – be it a hectic day in the office or a slow day out at the beach. When other heels can kill your feet, these kitten heels will just adore you.


With 30 different color combinations, the Braziliano Praia Kitten Heels are truly a top fashion pick and recently, the brand had also launched the limited edition Cork Kitten Heels as well.

Braziliano Praia is also making an impact throughout Asia, especially in the Philippines. Truly the top pick for the fashion conscious, Braziliano Praia was recently featured in Philippines' top fahsion magazine - Mega. Philippines' authority on fashion, the Mega magazine content caters to the upper class, and this Fall, they have singled out Braziliano Praia Kitten Heels as the Fabulous Fashion Trend. Especially since this particular collection (only available in the Philippines) had this unique crystallized revamp by Philippines’ renowned creative force, Ciara Marasigan.


Clearly, you can’t get more glamorous and chic than with the Braziliano Praia Kitten Heels. Remember, NewUrbanMale.com spots the best fashion trends and the Kitten Heels are definitely a hot pick. Get your own pair of Kitten Heels right here at NewUrbanMale.com.

Wednesday, October 25, 2006

It's Back! Braziliano Beatles Are Back!


The colors and designs that has made the Ipanema beach culture so vibrant and famous, is back here at NewUrbanMale.com.

Braziliano Praia's hottest selling flip flops - The Braziliano Praia Beatles, are back in our stores. Already a hot favorite in the Philippines and Japan, the latest Beatles comes in 3 new refreshing colors, offering customers an even bigger collection of 15 different colors to choose from.

NewUrbanMale.com has always been the trendsetting label for fashion, so join this latest flip flop revolution set by the Braziliano Praia Beatles.

Brazilian Hottie - Bruno Santos


Who said that models were just people with a pretty face?

Not Bruno Santos. Being a model is just another ordinary job he adds to his burgeoning resume.

NewUrbanMale.com carries brands from Brazil that includes the funky flip flops Havaianas and the top six Brazilian bikini brands such as Salinas, Poko Pano and Movimento. Hence our soft spot for Brazil and Brazilian models and in this case, our support for Bruno Santos.

The 27-year-old started off with a difficult life, facing constant beatings from an alcoholic father and barely having enough to eat. He started work at 14 and peserverence led him to do odd jobs to get by, from being a farmhand, to a construction worker, to an office boy before he eventually struck it big as a model.


And boy did Bruno Santos strike it big as a model, being involved in huge campaigns by Armani and Versace. He is also the symbol of what people back in Brazil love, representing youth, energy, vitality and sex appeal.The model now also adds actor and poet to his resume and is definitely someone who goes beyond his good looks.

And that is also exactly why we support Brazilian brands like Havaianas and Salinas, because they represent youthfulness, vibrancy and sex appeal, just like what NewUrbanMale.com represents.


At NewUrbanMale.com, we support everything about Brazil - the fashion, the samba and definitely the models. So watch this space for more Brazilian hotties to come next week.

Saturday, October 21, 2006

Guys!! It's Time to Animate Your Undergear


Guys! It's time men get a little more attention down there. And with aussieBum's latest collection of Animated undergear, you're bound to get that attention down there.

aussieBum is among the leaders in the undergear industry and is probably the first to combine minerals (Vitamin C and Ginseng) with fabrics. And with a company motto like, "If you doubt yourself, wear something else," they are definitely testing the boundaries of men's undergear fashion.


Get the latest Animated Undergear from aussieBum at NewUrbanMale.com right now.

Friday, October 20, 2006

Brazilian Hottie - João Vellutini


The youthful and boyish looking João Vellutini is another rising star and has graced the glamorous runways of Milan for established international brands. He shares the boyish appeal of our own 235guys that serve you everyday at our NewUrbanMale.com stores throughout town.

We don't just support guys with boyish charm, we support Brazilian guys with boyish charm! That's because among the more than 35 international brands that NewUrbanMale.com carries, a number of brands hail from the busy shores of Brazil; such as everyone's favorite flip flops, Havaianas and the top six Brazilian bikinis such like Salinas, Poko Pano and Movimento. Hence our support for João Vellutini.

Despite that boyish outlook, this strapping 1.86m Brazilian model can fit any look for any Fashion Show be it the sunny and more casual Sao Paolo Fashion Week or the glamorous Milan Fashion Week.

For a video specially dedicated to this hottie João Vellutini, just click on the bear.


For a taste of Brazil, you can head on down to NewUrbanMale.com and check out the Brazilian apparel that we have in our stores or you can just watch our for more Brazilian Hotties coming to you right here at 235guys.

Wednesday, October 18, 2006

Made U Look is Here!


Jessica Simpson’s latest fashion obsession, Made U Look tees are the next hottest thing to hit NewUrbanMale.com stores after t-shirt cult label Mighty Fine. With bubblegum prints, crayon sketches and faded prints that stretch the entire tee, Made U Look tees will ensure every inch of your body gets the attention it deserves.

Made U Look has slowly but surely made its impact in the States. The label has won over the heart of celebrity Jessica Simpson as she was spotted donning the Made U Look “Rocket” tee and the Made U Look "Princess" tee was also spotted in the comedy series Scrubs and the label has also appeared alongside other cult tee brands in Lifestyle Weekly in the States.


The faded prints and cracked designs of Made U Look complement the vintage inspired collections of Mighty Fine and david & goliath, making NewUrbanMale.com the one fashion and lifestyle store with the biggest collection of premium vintage tees in town.

You can find Made U Look, alongside other vintage tee cult labels such as Mighty Fine, Cheesey Tees and david & goliath at NewUrbanMale.com at The Cathay and NewUrbanMale.com at CityLink Mall.

Just Arrived! Mighty Fine's Latest Vintage Inspired Tee Collection!



Director and Milla Jovovich's main squeeze, Paul W.S. Anderson loves Mighty Fine vintage inspired tees as spotted in this picture.

If you like Mighty Fine's Heinz Ketchup tee here, you'll love the latest Mighty Fine Collection to arrive at NewUrbanMale.com. NewUrbanMale.com is the only multilabel fashion store that has the largest vintage inspired tee collection in town and Mighty Fine is among the 35 international labels available at NewUrbanMale.com.

The lastest collection has just arrived and you can browse the online catalogue here.

Saturday, October 14, 2006

CLEO Promotion with NewUrbanMale.com


Another promotion to benefit the lovely customers that we adore so much.

Just present this page from November's issue of CLEO and you will get 10% off the true American vintage tees - Mighty Fine and Cheesey and $5 off Havaianas flip-flops.

You can find NewUrbanMale.com at
260 Orchard Road, The Heeren Shops, #04-08
1 Raffles Link, CityLink Mall, #B1-17
2 Handy Road, The Cathay, #01-01

NewUrbanMale.com On Cover of Maxim





NewUrbanMale.com is probably the only men's store anywhere in the world that sells bikinis and we are the best. Hencem it is no wonder NewUrbanMale.com was awarded Best Swimwear Boutique by CLEO magazine, especially with MAXIM's cover featuring NewUrbanMale.com's RYGY bikinis all the way from Brazil.

NewUrbanMale.com carries the top six bikinis from Brazil, including actress Kate Hudson's and pop icon Madonna's favorite bikini - Salinas. If you like what you see, you can head on down to NewUrbanMale.com to catch our entire bikini collection all the way from Brazil.

P.S. Sorry boys, if you like the pictures, please note that the girls are not included at NewUrbanMale.com.

October Media Recap




NewUrbanMale.com appears every month in magazine spreads everywhere. With a monthly appearance in at least 6 different magazines every month, NewUrbanMale.com is truly a brand for the fashion and image-conscious individual.

October has been another busy month for NewUrbanMale.com and this is a recap of the media appearances for the month of October.

-NewUrbanMale.com apparel for The 7-Eleven Game Show in I Weekly
-NewUrbanMale.com apparel for The 7-Eleven Game Show in 8days
-NewUrbanMale.com in 8days
-NewUrbanMale.com in UNI-Vantage magazine
-Salinas, Movimento, L*Space bikinis in Shape magazine
-Mighty Fine in Female magazine
-NewUrbanMale.com bags and apparel in Halal magazine
-david & goliath cap, NUM corduroy pants, NUM green jacket, Blueman boardshorts, Frog boardshorts, Havaianas Cartunistas, NUMgirl vintage tee and Poko Pano dress in Teenage
-Cheesey Tees, Blueman trunks and AA boy briefs in FHM
-Mighty Fine T-shirt on Hollywood Director Paul W.S. Anderson-david & goliath cap, Mighty Fine and Poko Pano bikini in MAXIM

Friday, October 13, 2006

NUM Meets Mister International 2006


Having recently concluded the inaugural Mister International 2006 held here in Singapore, NewUrbanMale.com had the opportunity to meet up with the winner, Mister Lebanon – Wissam Hanna. The 25-year-old has stints in modeling, acting and presenting as he talks to NewUrbanMale.com about his country, his ambitions and what it means to be Mister International 2006.

Read the full interview here.

NewUrbanMale.com Apparel on TV



NewUrbanMale.com apparel is set to appear on TV. Watch out for the 7-Eleven Game Show on Channel U and you'll spot NewUrbanMale.com apparel.

From vintage inspired tees from Mighty Fine to our very own NUMtees, watch for the 7-Eleven Game Show coming to you really soon.

Monday, October 09, 2006

Just Arrived! Havaianas 2007!


It's finally here, bigger and flashier than before. The Havaianas 2007 collection has just arrived. Check out the entire collection available at NewUrbanMale.com outlets right now.

See the entire collection here.

Mister Lebanon is Mister International 2006


The results were in last Saturday at the Mister International 2006 and the title went to Mister Lebanon himself, Wissam Hanna.

There were giggles in the crowd as the ladies watched 19 contestants from all over the world strut their stuff at the Pavilion last Saturday.


NewUrbanMale.com was the Official Presenter of Mister International 2006 and the contestants were parading in the Official Dress Shirts - New You New Energy (N.Y.N.E) and Official Vintage Denim with our Low Waist Vintage Washed Jeans.


The giggles were the loudest when the men appeared for the Jabs Waterboys Swimwear segment. 19 men in the low waist swimwear got the crowd cheering, and eventually the winner of that segment went to Mister Venezuela, Javier Delgado.

(From left to right; Mister Italy, Mister Lebanon, Mister Venezuela and Mister Singapore)

There were also other winners that night which included Mister Italy, Victorio Alba winning our International NewUrbanMale.com Ambassador and Mister Lebanon who grabbed two trophies, the Best National Costume Award and of course the biggest title of the evening - Mister International 2006.

Watch this space for more about Mister International 2006 himself - Wissam Hanna.