NewUrbanMale.com As The First Fashion Retail Store For One-Touch Biometric Payment

Will that be cash, card or thumb, Sir?

Enhance your buying experience with the introduction of One-Touch Biometric Payment at NewUrbanMale.com. Always embracing new technology and innovation, NewUrbanMale.com is the first fashion retail store approached by Citibank to install an in-store Biometric Enrollment Kiosk. Simply place your finger on the reader and enter your personal search number, confirm your total amount of purchase and you're ready to go with your purchases! It's Free, Secure, Fast and Easy!

With the One-Touch Biometric Payment, revolutionary technology is combined with maximized convenience for consumers. Come on down and enroll with us and you could indulge yourself with exclusive deals and perks when you make your payment as a Biometric user at NewUrbanMale.com! Find out more at NewUrbanMale.com - The Heeren Shops today!

NewUrbanMale.com Dragon Boat Team In 3rd Placing

The NewUrbanMale.com Dragon Boat team made waves once again at the Singapore Dragon Boat Festival 2007. With two teams this year, we made it to the finals and emerged 3rd in the Inter Corporate segment.


NewUrbanMale.com provided the teams with their very own Dragon Boat tanks as well as the newly launched Dragon Boat paddles which are now available in all NewUrbanMale.com stores.

Havaianas Metallic Arrives

Havaianas Top Metallic is now available at NewUrbanMale.com

Fans of Star Wars Unite

In conjunction with Star Wars 30th Anniversary, JunkFood has launched its Star Wars Vintage Inspired tees. Show your loyalty to Yoda, Princess Leia or Darth Vader by donning these tees which are now available at NewUrbanMale.com.

Click here for a peek at the complete women's collection and here for the men's collection.

Customer Spotted With Party Tank

A customer has sent in pictures of him with our signature Party Tank. Since the launch in May 2006, our Party Tank. with the unique 'Singapore Sling' has been the major fashion statement for the young and trendy, and after more than a year, it's still the hottest gear to don this season. Show us how creative you can get with the Party Tank. and email your pictures to editor@newurbanmale.com

NUM Dragon Boat Paddles launched

Calling all Dragon Boaters. While you are preparing yourself for the race to come this weekend, not only is NewUrbanMale.com sending out 2 teams to race in the Inter Corporate segment, NUM also launched our very own Dragon Boat paddles this week, just in time for the race, becoming the first fashion brand introducing DB paddles as part of the merchandise retailing in the stores.

Mister Singapore 2007 Finals

Mister Singapore 2007 came to a conclusion last night with the title going to Mister Woodlands.


The 26 year old mechanical engineer charmed the judges with his smile and his dazzling white suit as he claimed the biggest prize that night. Alongside the Mister Singapore title, Gabriel Goh also won the Most Photogenic Award.

NewUrbanMale.com has been the presenter for the Mister Singapore pageant for the past 3 years and the contestants were doing their walk in the latest NewUrbanMale.com summer collections. Contestants were dressed in our premium selection of vintage washed jeans and later into the night, was also parading in our latest summer 2007 Jabs Waterboys swimwear.

NewUrbanMale.com also had the opportunity to pick our very own Ambassador from the competition. Mister Punggol, Adrian Lee, was made our very own NewUrbanMale.com Ambassador. Watch this space for more on the 19 year old.

Vintage Rock N Roll Pieces at NewUrbanMale.com Arrived!

Havaianas Slim New Designs Are Now In!!

C-IN2 Summer Collection Here

In conjunction with our fourth anniversary, NewUrbanMale.com ushers in all the latest and hottest summer collections for all our international brands, including the latest summer 2007 collection from C-IN2.

The New York brand has released this latest collection of wacky colors to complement their "pop colors" collection. Available in a range of undergear from briefs to jockstraps, you can find C-IN2's latest collection at the Heeren Shops and our newest boutique at Orchard Cineleisure.

NewUrbanMale.com Presents Mister Singapore 2007

NewUrbanMale.com is once again the presenter of Mister Singapore 2007. This competition picks out candidates not solely on their good looks and physique but their charm, wit and attitude as well and 17 hopefuls will be putting their best foot forward, hoping to win the title of Mister Singapore 2007.

Watch the finals happening this Friday as the judges make their pick for Mister Singapore 2007.

What: Mister Singapore 2007 Grand Finals
When: May 25, 2007 @ 8pm
Where: Braddell Heights Multi-Purpose Auditorium

Tickets to the Grand Finals are available at NewUrbanMale.com outlets at the Heeren Shops and our 2 new boutiques at VivoCity and Orchard Cineleisure.

Celebrity V i X Swimwear in June Issue of MAXIM

L*Space and Poko Pano Bikinis in FHM

Summer Collection from NewUrbanMale.com in New Man

Simply Her Picks The Best Swimsuit for the Summer

CLEO Recommends Havaianas Flip Flops and Brazilian Bikinis for the Summer

NewUrbanMale.com Launched Low Waist Premium Jeans

NUM Presenting Mister Singapore 2007

Our NewUrbanMale.com Courduroy Pants on 8days

Teens Recommends NewUrbanMale.com Apparels and Flip Flops for a Great Summer