NewUrbanMale.com Denim Campaign Ads

NewUrbanMale.com is launching our very own Vintage Denim Collection, we promise to storm the Singapore fashion scene ....... Coming october, we will run an island wide NUM Denim Campaign, to be placed on various media.

Last monday, we spent one whole afternoon working with famous photographer Wai Teik at the ads campaign shooting scene ... take a peek.

NewUrbanMale.com Vintage Tees - Peanuts Collection

The popular Sunday comic strip by Charles M. Schulz can now be seen on NewUrbanMale.com Vintage Inspired Tees.

From Charlie Brown's determined persistence to the assertive Peppermint Patty, there is surely a PEANUTS character in all of us. View the complete collection in all NewUrbanMale.com stores now.

NewUrbanMale.com Expanding Again

The last time NewUrbanMale.com expanded in May, 2 huge concept stores were added at VivoCity and Orchard Cineleisure. At the same time, the company also acquired the distribution rights for the Australian street wear brand MOOKS, with a standalone boutique at The Heeren Shops.

In 5 months, NewUrbanMale.com - one of the fastest growing lifestyle and fashion brand will soon announce another expansion plan.

"We are considering 2 locations at this point of time. Details on whether we will be adding 1 or 2 outlets will be revealed by end of September 2007. Hopefully by Christmas, we cound bring more interesting products and brands to Asia." Director and Founder, Mr. Shenzi announced.

NUM concept stores can be found VivoCity, The Cathay, The Citylink Mall, Orchard Cineleisure and at The Heeren Shops.

The brand is also currently talking to investors around Asia, for further expansion outside Singapore. At the rate NUM is expanding, it won't be long before you'll have your very own NUM Ambassadors serving you at the NUM store in your city real soon.

Which city will NUM pick? Where will it be? Lets wait with anticipation ...

Havaianas 2008 Batch 1 arrived

Good news for Havaianas lovers around Asia. This week, batch 1 of Havaianas 2008 collection has arrived ... for the first time, Brazil range came in with new colours, Brown, Red and Pink ... full collection should launch real soon. Come by NewUrbanMale.com fashion outlets to pick up a pair ...

Complete Collection of Little Losers In Stores Now

We know how much you love them so we're bringing in the full collection for David & Goliath's Little Losers series.

From Miss Bitchy to Mr. Drunk, these cheeky tees are selling out so fast before you can even start the name-calling.

Movie Passes Giveaway

NewUrbanMale.com has booked a theatre for the movie ‘I Now Pronounce You Chuck And Larry’ at Cineleisure Orchard on 18th September 2007, at 7:30pm. Customers who bought either 2 pairs of Havaianas or 2 NUM tees were given a pair of movie tickets under the “How Far Will You Go For Your Best Friend?” promotion and all it took was just one Saturday before the tickets ran out.

Due to the overwhelming response, we've decided to give away more movies passes to you!

Simply print this page out, bring it to our friendly ambassadors at NewUrbanMale.com-The Heeren Shops main outlet, and exchange for your movie passes. Yes, it is that easy. Whilst stock lasts.

Tuky Tuky

The Heeren Shops’ Shop2Fly Promotion

They shopped at NewUrbanMale.com and these three lucky winners get to fly to the destinations of their choice after winning The Heeren Shops' Shop2Fly Promotion. We thought that they should wear a new pair of Havaianas for their trips so being a generous bunch, guess what we did? We decided to give each of them a new pair of Havaianas!

NewUrbanMale.com is proud to present Mr. Adrian Lim, Mr. Jay Wee and Ms. Chow a complimentary pair of flipflops of their choice and $100 worth of product vouchers.

They got to be the luckiest of the lucky lot.

NewUrbanMale.com Fashion Show 2007

NewUrbanMale.com Fashion Show at St. James Powerhouse on 11th August was a raging success. Check out the videos to see what you've missed.

Party Tank Invades Guang Zhou

We're extremely flattered that our Party Tanks are so well-received locally, but to have a customer from Guang Zhou sending us his pictures really made the recent rainy days much less gloomier. Keep the pictures coming and don't forget to check out our Hall of Fame for constant updates.

Limited Edition Collectibles

We grew up watching this animated sitcom on TV and now The Simpsons are on the big screens. We enjoy the movie so much that we're bringing in limited edition collectibles of The Simpsons. Want more varieties? Also available are characters from Family Guy, American Dad, Betty Boop and Popeye. Now at all NewUrbanMale.com stores. (Don't say we didn't warn you... they are running out fast.)

NewUrbanMale.com Fashion Show Party @ St James

While waiting for us to upload the video and full photos report on the event, take a look at the teasers .... female models from Upfront Modelling Agency, male models, our very own NUM models ...

Keep'em Coming

NewUrbanMale.com's Party Tanks...Judging by the overwhelming responses we've received from you, we know you love them as much as we do. Continue sending in your pictures to editor@newurbanmale.com and if you look good enough (how can one not look good in our Party Tanks?!), we'll put it up in our Hall of Fame

NewUrbanMale.com Fashion Show Party

Venue: St James Power House
Date: 11th August 2007 (Saturday)
Time: door open at 8pm, show time at 10pm
Dress Code: Beachwear (Havaianas allowed)
Free entry before 11pm

Join The Little Losers Club

NewUrbanMale.com brings you David & Goliath's Little Losers Collection! From The Cheater to The Slut, this is perhaps the only time when name-calling won't be frowned upon.

Trendsetter: Vintage Inspired Frames and The Song To Watch

From the man who introduced you to aussieBum, Havaianas, way before anyone in this part of the world was even aware of them. This is the very same guy who started NewUrbanMale.com, and found the vision to run a company as hip and cool as the brand itself. The designer behind not less than 300 cool NUMtees, with taglines equal the attitude the man possess. Not forgetting the unique Party Tank Tops he designed that are now sweeping the whole sunny island, especially on Sundays.

Mr. Shenzi Chua, the Founder and Director of NUM has agreed to run a weekly column here to share about what is the trend to come and to watch out for. Not pertaining just to fashion alone, it could be music, movie, people, even places ......


"I was in Taiwan, taking my time off work a few months ago, roaming the street, and realised that something was very different. Probably it's the people, could be the place itself, but i would have to say it lies very much with the culture and the language. It reminded me a lot about my life in the 80s.

That very trip was taken because I needed inspiration to design the vintage collection that NUM has been approached to launch. I was looking for the feel, the nostalgia. Then I chanced upon a group of people who were hanging around Xi Men Ding. The first thing that caught my attention was the spectacles they were wearing. Vintage inspired frames are making a comeback. They may look nerdy and chunky, but they are returning in a modern-day style. I got mysef a pair that very day, and I'm still wearing it today. In fact, a number of us over here at NUM are already donning these fashionable spectables, and they sure look good.



To show you how good one can look in one of these, I would like to also introduce a great song that I know will definitely create a storm here very soon. Don't just fall for the song, look at the frames the 2 leads are wearing. And don't fall for the male lead. (laugh!). This song will definitely be driving a lot of people crazy. I know.

Mind this distinction guys, tortoiseshell is best for fair-skinned; solid black frames go best with guys who are tanned."

NewUrbanMale.com - Hall of Fame

From Havaianas to Party Tanks, one just can't get enough of NewUrbanMale.com. It's time for a little tribute to these trendsetters and here's our Hall of Fame to showcase the good taste in people.

We're constantly updating our Hall of Fame, so flood our email with your pictures and you might just see yourself being featured in our blog. So ham it up for the camera and send all your pictures to editor@newurbanmale.com now!

2 NewUrbanMale.com Fashion Show Parties

Just when you think we are too busy updating you what is happening here in Singapore, in particular over here at NewUrbanMale.com ..... we would like to invite you to 2 parties back to back next week ...... visit NUM Blog soon again, we will reveal the details real soon.

What to expect and what is hot?

We are presenting the latest Jabs Waterboys low waist trunks as well as the Salinas 2007 bikini collection ..... also presenting female models from Europe and Brazil, and our very own NUM male models.

First Original & Licensed Vintage Inspired Tees in Asia - NewUrbanMale.com Vintage

NewUrbanMale.com is making history again. This time round, being the first fashion brand in Asia to be appointed The Designer for the very first Original and Licensed Vintage collection by not just one property, but 9 altogether.

Recollect your fondest memories of Tom & Jerry, The Flintstones, Looney Tunes, Scooby Doo, Tinkerbell, My Little Pony, Strawberry Shortcake, McDonald's, Peanuts and more! First collection out in stores this August.

Words have it that, Warner Brothers side is so impressed with the design team that, the collection may be introduced outside Singapore. Lets wait for the good news then.

Meanwhile, before the first collection sells out, grab a few for yourself? And more properties are coming your way ....

How Many 235guys do you need?

You know, its getting harder and harder for me to update NUM guys onto the blog. The team is getting bigger, we have now about 150, and is still growing, I'm getting busier ...

Nevertheless, too many emails we have been receiving, demanding for each and everyone of them to be introduced .. so here we go. I took another batch today, and a lot more to come. Too Many Birds, Too Little Time ? :)