NCADA Launch Event At SMU

NewUrbanMale.com was invited by The National Council Against Drug Abuse (NCADA) for their launch event at Singapore Management University (SMU).

The launch event kicks off the anti-drug campaign and give our NUM Rebel Cut Jeans ad a facelift, in view of spreading the anti-drug message of 'Drugs. If You Play, You Pay'.


NUM is one of the only four fashion brands chosen to support this anti-drug campaign.

Now you can see our NUM Rebel Cut Jeans (anti-drug) ads at various bus-stops around Singapore. These ads have also appeared on 8Days and The New Paper. More to come...

NewUrbanMale.com Director Is The Guest Judge For Assembly® Bag Design Competition

Following National Day Parade, more than 150,000 of the audience were given a FunPack each where the strips can be detached and designed to everyone's imaginations.

DesignSingapore Council approached our very own NewUrbanMale.com director and founder, Mr. Shenzi Chua, to be the guest judge for Assembly® Bag Design Competition. It must have been for the creative brains behind the design team at NUM which came up with our famous party tanks where 'Singapore Sling' started to have a whole new meaning to it. Or perhaps it is our beautifully designed fashion bags with integrated shoe bags to make trips to gym more convenient and of course, fashionable. Well, you decide.

Visit http://www.ndpassembly.com/ and find out more about Assembly® Bag Design Competition! Who knows? Mr. Shenzi Chua may well pick the next top designer in Singapore.

NewUrbanMale.com launching New US Denim Brand

One more good news for all, by Mid November, NewUrbanMale.com will be introducing yet another premium fashion brand, this time round, a denim label from USA ....

Return back to this page again, we will announce the label and update the full catalog online soon and let you know when you can purchase the denim jeans ... Watch Out, this is going to blow your mind !!!

SNAP ME contest: NewUrbanMale.com Rebel Cut Jeans

Snap who? Snap you or Snap Me?

NewUrbanMale.com has been working on an Anti-drug campaign to discourage the use and abuse of substance simply because a true rebel doesn’t need drugs.

Now you can find NUM Rebel Cut Jeans posters at various bus-stops locations islandwide. So go stand beside NUM Rebel Cut Jeans posters, snap a photo with our jeans and yourself in it.

Email the photo to editor@newurbanmale , include your name and the bus-stop location that you have spotted our NUM Rebel Cut Jeans poster.

And right away, you'd receive one special limited edition SNAP ME Button each.

So snap away! Snap Me! and your photos will be uploaded online for the world to see!

NUMtees Special Edition launched

With much anticipation, the founder and the Director of NewUrbanMale.com, Mr Shenzi, designed a special collection of NUMtees.

This series can now be found at all NUM stores. Every tagline will be printed on Dry-Fit Tees and Tank Tops.

Interview With NewUrbanMale.com Ambassadors, Winners of Hey! Gorgeous

We promised you an interview with Jin Rui and Vincent, the two NewUrbanMale.com Ambassadors who will be representing their schools in Channel U's Hey! Gorgeous competition.

Click here to find out how they tackle our questions.

NUMusic: Better Be Home Soon

It has been an eventful week. A lot of new launches, many great things happening, also getting ourselves ready for Christmas to come. Yes, we are ready! Share this song with you, and have a great week ahead. Go grab Straits Times today, Urban section reporting on us again. consecutive 3 weeks .... oh my God.

PIPPER Picks NewUrbanMale.com

More Havaianas 2008 arrived

This is the time ! Havaianas 2008 collection arrived in a bigger collection this week. You can find the new Brazil, about 15 new Slim colours, not forgetting Flash Urban new print series too ... hurry up, grab your first 2008 Havaianas collection now, at NewUrbanMale.com.

Latest David & Goliath & JunkFood Collection In Stores Now

For a complete collection, visit our stores today

NewUrbanMale.com Ambassadors On Hey! Gorgeous

Hey! Do you know anyone gorgeous?

We know quite a few, including Jin Rui and Vincent who are our very own NUM ambassadors! Catch them on Mediacorp TV Monday 8pm on Channel U’s ‘Hey! Gorgeous’. Find out what makes them stand out from the rest and visit our blog again to read an exclusive interview with them. I am sure it’s juicy enough…




Please click the picture above to read about Jin Rui and Vincent.

More To Come...

NewUrbanMale.com's signature Party Tanks are still the hottest gear around. Continue to send us your pictures to editor@newurbanmale.com as we keep updating our Hall of Fame.

NewUrbanMale.com on Urban

While flipping through yesterday’s Straits Times Urban section, you would once again spot an article on NewUrbanMale.com. The only difference was that last week, they reported on Men’s Underwear from NewUrbanMale.com.


As for this time round, you would see a report on the celebrity flip flop brand, Havaianas.For Havaianas lovers reading this, please be informed that Havaianas 2008 collection batch one can now be found in NUM, the full collection should be in real soon.Every pair of Havaianas purchase at NUM, you will be given one FREE TukyTuky for now. TukyTuky, the jewels for your Havaianas, is now available in full collection.


Details at http://www.tukytuky.com/

NewUrbanMale.com Party Tanks In The Amazing Race

We were browsing through The Straits Times, Life! section, hoping to chance upon an advertisement where we can apply to be competitors in the The Amazing Race Asia. Our efforts are in vain, but guess what…

The Singapore Team, which made up of Adrian Yap and Collin Low, was spotted on The Straits Times Friday, September 28, 2007, page 6 of the Life! section. They were wearing our signature party tanks, showing off their lean and chiseled muscles, all ready for The Amazing Race Asia.

With the headline like ‘Hey good-looking, let’s race’, how can we miss the handsome lot especially when they are wearing NUM Party Tanks?

Who Got Lucky With TukyTuky?!

It took us some time to decide upon which the best three entries among the 1000 love notes are. These handwritten notes by the lucky thousand who received their TUKYTUKY for free on our launch day, 15th of September at The Heeren Shops Centre Stage totally blew us away. We lost some sleep but we managed to pick the luckiest among the lucky lot.

They are Fanny Lim, Low and Alvin Fong.

Here’s what they wrote on the love notes:

Fanny Lim wrote, “Shake Your Booty Booty & Get Your TukyTuky! =)”
Low impressed us with, “Even my mum is crazy over it! She sleeps with my TukyTuky everynight.”
Alvin Fong composed a haiku, “Looky Looky, TukyTuky, Make Me Lucky, Make Me Happy.”

All three of them will receive a pair of Havaianas worth $29.90 of their choice.

Not forgetting Nurul, one of TukyTuky’s craziest fans, who came hours early and started the queue, being the first to own a pair of TUKYTUKY. We will be contacting you guys shortly.

Let’s Go Watch A Movie Together!

The movie event on Wednesday was indeed a great time for NewUrbanMale.com Ambassadors and our customers to rest and relax... Check out the pictures we took on that day. (We apologise for the fuzziness... our hyper-active Ambassadors just wouldn't sit still for a shot)




It has always been our culture at NewUrbanMale.com to catch a movie together once in a while.

After reserving the entire cinema for our customers last Tuesday, we decide to go catch a movie this coming Wednesday night.

Come join us at Orchard Cineleisure 26thSep (Wed) 9:30pm show of ‘I Now Pronounce You Chuck And Larry’ for those of you who haven’t seen the movie, or perhaps for those of you who haven’t seen the few of us.

The New Urban Male On 8Days!

If you are an avid magazine reader, we are sure that you have read the two-page interview with the New Urban Male who is none other than our director and founder, Mr. Shenzi Chua.

To satisfy your heartburning curiosity, inside the interview, you will find out more interesting facts about NewUrbanMale.com. From how NewUrbanMale.com started to the denial of responsibility towards today’s straight men dressing, Mr. Shenzi Chua gladly answers all your queries. With more than 150 boys working or I should say, having fun, at NewUrbanMale.com, it’s not hard to believe the secrets behind an enjoyable working environment.

P.S We would have featured all 150 of our boys in the magazine but we may have to take up more than two full-pages. Well, go grab your copy of 8DAYS today!

Page 78/79, September 27th Issue 884.

If you have more questions to ask the man behind NUM himself, drop him an email at shenzi@newurbanmale.com ...

New Brand from USA: Vintage Vantage Launched

Full collection of Vintage Vantage can be found at NewUrbanMale.com Heeren, Citylink, Cineleisure.

TukyTuky Launch Special

Celebrity Patricia Mok was at NewUrbanMale.com - The Heeren Shops on Wednesday for her TUKYTUKY. The fashionista was beaming at the sight of her Metallic Top Green Havaianas adorned with TUKYTUKY. Want to have a pair just like hers? Come down to NewUrbanMale.com - The Heeren Shops today.