UNICO Underwear In Stores

Check out the new UNICO underwear in NewUrbanMale.com outlets and spice up your love life with a few of these colorful and vibrant briefs! ;)

Happy People Wearing Limited Edition NUM - eBAY Collaboration Series Vintage-inspired Tees

Thanks Eva for sending her beautiful photo taken with her friend. Both of them are wearing the Limited Edition NUM - eBAY Collaboration Series Vintage-inspired Tees and now you can get yours (before it sells out) at NewUrbanMale.com outlets.

You can also check out the entire collection at www.ebay.com.sg/newurbanmale.

Braziliano Praia Launches More Colours

Responding to the popular demand, Braziliano Praia has launched more colours this season! And now you can simply find them exclusively at NewUrbanMale.com outlets.

NUM Ambassadors Partying At Dempsey Margaritas

If you have attended Mexican Sol Beer Launch Party at Dempsey Margaritas in the wee hours into Good Friday, you would have seen how crazy the NUM Ambassadors, NUM Management team and NUM Director partied.

With the media and celebrities attending this Mexican beer launch party, Asia Pacific Breweries (Singapore) also noted that the party can only be considered complete with NewUrbanMale.com representatives there to spice up the atmosphere.

With free flow of beer and fun, we welcomed Good Friday the best way we know how. And with that, I meant partying! ;)

NUM Director Gave A Speech At National Junior College

NewUrbanMale.com director and founder, Mr. Shenzi Chua, was invited to National Junior College for a talk on entrepreneurship and how a home-grown business thrive in a competitive local and global economy.

Some hundred students attended this symposium. Dubbed as one of the best speakers that the symposium has invited, Mr. Shenzi Chua was the most interactive and interesting speaker who has enlightened them with all the answers to their questions as mentioned by the students :)

NewUrbanMale.com Boardshorts

Surf in style is what NewUrbanMale.com fashion guru would advise you to. Be it on the beach or at home like what you're doing right about now, do it in style.


Unlike the typical boardshorts that you can probably find on a lazy Sunday afternoon at Sentosa, NUM Boardshorts are designed to better enhance your assets so you can flaunt it and make heads turn.

Check out the full collection at the NewUrbanMale.com outlet near you!

New NUM Outlet In Orchard Cineleisure

NewUrbanMale.com has once again expanded at Orchard Cineleisure! Have you checked out our new flipflops store in Cineleisure?

If you have yet to, we would like to encourage you to visit NUM Flipflops at Orchard Cineleisure and who knows, you may just find a pair of Havaianas that you'd like.

And just for your information only, since you have been reading our blog religiously, we would be opening another new store somewhere. ;)

NUM Mister Series In Popular Demand

The rainy days in March were accompanied by a different storm. NUM Mister Series Dri-fit Tees and Party Tanks took over the familiar beaches in Singapore by storm. We have here a satisfied customer, looking good in his NUM 'I declare myself MISTER PLAYER' Party Tank.

Chilling at Siloso beach may just well be what you do every other weekend, why not relax like how John does and send your beautiful photo with yourself wearing NUM Apparel to editor@newurbanmale.com?

Check out the full collection at NewUrbanMale.com outlets and get the one or even two, that suits you best!

NUM Director Gave A Talk At SMU

NUM Director and Founder, Mr. Shenzi Chua, was invited to Singapore Management University by Prof Jorg who incidentally mentioned NewUrbanMale.com in Marketing Magazine.

Mr. Shenzi Chua gave a talk on entrepreneurship and branding for that matter. And the students experienced an interactive session, throwing interesting questions that were all answered by Mr. Shenzi Chua personally.

NUM Management also took the morning off and attended the inspiring session. And of course, we got to know our very own NUM Director and Founder better.

If you think you want to invite Mr. Shenzi Chua to your school for a sharing session, feel free to write in to editor@newurbanmale.com and wait for the good news!

NUM Fashion Bag Launch

Did you visit any of our NewUrbanMale.com outlets? Did you see these eye-catching and colourful new bags being displayed?

NewUrbanMale.com has launched the latest trendy NUM Fashion Bags. For almost all occasions, bring along one of these NUM Fashion Bags and be sure to steal the limelight from even the hottest celebrity in the same room.

Not forgetting the integrated shoe bag which is designed to ease your convenience and yet, not compromising your style.

The best thing about NUM Fashion Bags is that they never go out of fashion or style even in years to come. We are sure because even the first collection of NUM Fashion Bags are still on popular demand. ;)

Exclusive Paris Hilton Denim Collection at NewUrbanMale.com

Guess what? NewUrbanMale.com has brought in Paris Hilton's line of fashion for those of you out there with good taste. How can you ever go wrong when you trust Paris, the socialite's taste in designs and clothes? Let alone trusting us. ;)

So hurry down to the nearest NewUrbanMale.com outlet and check out the Paris Hilton Denim Collection!

Rihanna Loves David & Goliath Artwork

We were flipping through magazines in the office and look what we've spotted. Rihanna has just recently splurged US$35,000 on Todd Goldman's art pieces which are also featured in one of many David & Goliath t-shirts.

Oh well, just thought we share with you. Do drop by NewUrbanMale.com outlets and check out for our David & Goliath range of t-shirts. We are sure you can find a piece of t-shirt at a comfortable price. :)

Congrats to Singapore

Congratulations to Singapore! We won the bid to host Youth Olympic Games 2010 and indeed we are proud to play a part in winning the bid with the recent YOG Flag Campaign initiated and headed by NewUrbanMale.com.

Last Thursday, we were at the Padang awaiting for the announcement of the good news live and of course, the party after. With NewUrbanMale.com's YOG Flags flying in the heartlands (the only other flag other than the National Flag to be flown on HDB flats), and the 50 schools running from all directions with the same NUM's YOG Flags to Padang, the victory was indeed sweet as sugar.

This is only the beginning and you can count on NewUrbanMale.com to further support YOG2010 with outrageous ideas and campaign, not forgetting the important support that you can and have shown NUM and YOG!

NUM Party Tank in Amazing Race Asia

NewUrbanMale.com would like to congratulate Adrian and Collin for winning the race, we are proud of you !!

Adrian and Collin Wins Amazing Race Asia 2
Uploaded by jo2306

NUM - eBay Win-A-Date With A New Urban Male

NewUrbanMale.com and eBay collaborated the 'Win-A-Date With A New Urban Male' event last evening.

The two winners namely Christine and Nurul won a date with the 'New Urban Males', Ben and Gusti. And so the romantic dates begin with Ben and Gusti taking them for a dinner at Faber Rock on Mount Faber before they went ahead with the cable car rides of their lives.

We shall skip the details for your imaginations' sake.

We have also received heartwarming response that we should hold such dating events involving NUM Ambassadors more often.

Both Christine and Nurul also walked away with $100 worth of NewUrbanMale.com vouchers, Limited Edition NUM - eBay Vintage Inspired Collaboration Series Tees, Limited Edition NUM Wristbands and Limited Edition NUM Snap Me! Button, and of course not forgetting the memorable experience.

Check out the full collection of Limited Edition NUM - eBay Vintage Inspired Collaboration Series Tees on www.ebay.com.sg/newurbanmale!

NUM - YOG2010 Flags Displayed In NUM Outlets

NewUrbanMale.com's initiative of the 'We Support Singapore's Bid to host Youth Olympic Games 2010' flags campaign is indeed one that has not been seen anywhere else.

Come to think about it, we have only seen the National Flags on HDB Flats during National Days. This is the first time, NUM's support for YOG2010 flags are flying in the heartlands.

The short amount of time served as a constraint but NUM managed to pull it off. No wonder Straits Times cover on this newsworthy campaign once again today. We have also displayed the flags in all our outlets, so for those who want to take a look at the flags, please head down to any of our outlets and we are sure they are prominent enough to capture your attention.

Well, our aim is to see Singapore win the bid. To us, winning the bid is what really matters for now.

NUM - YOG2010 Flag Campaign On News

NewUrbanMale.com is once again on the limelight. Thanks to the various media outlets which reported on NUM - YOG2010 Flag Campaign.

If you managed to grab a copy of My Paper, Straits Times (Home) or Today paper, you would get to see firsthand the photo of NUM Ambassadors tying the 'We Support Singapore's Bid to host Youth Olympic Games 2010' flags on selected blocks of the heartlands.

Well, we hope you have also catch the news coverage on ChannelNewsAsia, Channel 8, Channel U, news radio and rianews.

We have also received various calls and customers asking to purchase the flags. For your information, you can write in to editor@newurbanmale.com if you want the flag although it's really limited. At least we can see the support from you Singaporeans!

NewUrbanMale.com supports Singapore's Bid to Host Youth Olympic Games 2010

NewUrbanMale.com supports Singapore's bid to host Youth Olympic Games 2010!

Today 14 of our NUM Ambassadors assisted in this YOG2010 Flag Campaign conceptualized by NewUrbanMale.com. They went and placed these specially designed flags on three block of flats facing Tampines Expressway.

NewUrbanMale.com hopes this flag campaign can give Singapore a final push for her bid to host YOG2010!

p.s. Media reports will be out real soon.

Win A Date With A New Urban Male

Now you can win a date with a New Urban Male!

We sent three of our hot NUM Ambassadors out for you to vote for your favorite and if you are lucky, not only will you win yourself a date, you would also stand to win some gifts prepared by NewUrbanMale.com!

Click on the hot NUM Ambassadors and find out how you can win the date.

This is a collaboration effort between eBay and NewUrbanMale.com.

Thank You for Your Support!