New brand arrival - Dupé flipflops

NewUrbanMale.com introduces yet another popular flipflops brand from Brazil - Dupé.

Taken care by the same parent company of Havaianas, these flipflops comes with a newly developed technology of HXP GEL in sandals, made so soft and comfortable to wear that you might not want to take it off.

Now available at all NewUrbanMale.com concept stores.

Tough Times don’t last. NUM Boys do.

Every morning is a tough time. There are questions of what you want to do for the day, what you shall wear and even where you shall shop. And inspirations come from the most unexpected places. But do you want to wait for that inspiration each and every morning?

We at NewUrbanMale.com seek that out for you. Our 235Guys is brimming with fashion advices, latest happenings in NUM and best of all; we do the shopping for you guys.

We bring in the very best of fashion labels from every corner of the globe; Brazil, US, Colombia, Japan and so much more. To dress you up and down in gorgeous threads, we just love doing that.
Throw us your pictures in NUM gear and we will post it up right here on 235Guys. Spread the word and be rewarded handsomely!

Join us at NUM facebook community for the latest happenings

MOOKS premium store now at Wheelock Place

Come visit the arrestingly new MOOKS premium store at Wheelock Place, chic white walls and dollops of orange to complement the arrival of the premium collection from MOOKS Clothing Co., simple yet with elements of quirk. With the ultra-trendy threads supplementing your craze for being exclusive, this fresh MOOKS store will definitely not disappoint.


MOOKS outlet at Wheelock Place will soon set the other end of Orchard Road alight and tongues wagging with the grandiose conceptualization by our very own NUM founder and director, Mr. Shenzi Chua.

NewUrbanMale.com at SP Hook'd Beach Festival '08

It was a heartening sight to see hundreds of SP students all dressed up in exclusive NewUrbanMale.com gear, coming together at Café Del Mar for the inaugural Hook’d Beach Festival ‘08. On behalf of NUM, we will like to say a big thank you to all participants and organizers who had made their presence felt and made this event a resounding success. With your fresh new tans, sandy feet and sweet memories, we at NewUrbanMale.com sure did have a hell of a time with you. Thank you all!

Because at NewUrbanMale.com, life is not a straight line.

NUM opening the 2nd MOOKS store this weekend.

ALTRU: Usher in the Beijing Olympics 2008 in vintage fashion

Come 8th August, the world is going to usher in Beijing 2008 Games of the XXIX Olympiad. And to dress you up for this Olympic season in style, NewUrbanMale.com presents to you Altru Apparel, the Original Licensed Olympic collection.

These vintage style quality t-shirts from Altru Apparel, feature graphical designs representing the history of the entire Olympiad era. Altru Apparel, the Olympic collection reminisces about the nostalgia of all these past Olympic Games with the various prints portraying USA ’94, Munich ’72, Moscow ’80 and many more. These t-shirts will be a definite way of showing your advocacy of this quadrennial event in style.

Available soon in NewUrbanMale.com stores.

JunkFood Celebrities Galore

Now available at NewUrbanMale.com outlets

2 More NUM concept stores Coming !

Hey evereyone, within the next 2 months, July and August, NUM will open 2 more new concept stores in town. There will be a new store in July and one more by end of August. Keep coming back to this blog, we will announce right before we open each and everyone of them.

We are taking the opportunity to launch 10 new international labels ... , we will introduce each one at a time, starting with Altru from USA.

More NUM stores, also means more NUM Ambassadors. Are you ready?

men's uno Undergear Collection Coming Soon

Yet again, NewUrbanMale.com will soon be bringing you another international brand which will rock Singapore shores. men’s uno, which has been popularized as the leading Chinese language fashion magazine, will hit our stores with a modern and fashionable twist in its men’s undergarments range.

The spirit of men’s uno – cutting edge design, good taste, being true to one’s self and enjoyment of life – will be expressed in its 4 series, namely “Sporty”, “Basic”, “Fashion” and “Deluxe.” With a body-conscious design that aims to enhance the figure and never to bunch or ride, you will see and feel the difference!

Drop by our NewUrbanMale.com stores today and be spoilt for choice with our range of top quality international brands for men’s undergarments.

Made U Look's Fall 2008 collection arrived at NewUrbanMale.com

Fabulous slim-fitting, world famous buttery-soft, fun-fashion tees with very cute distressed vintage washed graphics. Finished with Made U Look's trademark butterwash process in order to achieve an amazingly silky-soft feeling.


With a cult following including Jessica Simpson, Paris Hilton and Britney Spears, Made U Look tees inspires energy and fun. Themed graphics such as Homemade Pies, Lifeguard with sailor-inspired designs, Made U Look tees are just retro-ish silly.

Drop by NewUrbanMale.com today and see what the craze is all about!

NewUrbanMale.com welcomes Hot Kiss

Coming in fresh from the snazzy streets of Los Angeles, this label represents simplicity, sexiness with an element of functionality. Hot Kiss apparel are for women who want fashion that easily transitions from school wear to street wear to club wear.

Now available in NewUrbanMale.com The Heeren Shops.

New Arrival - NUM Euro Party Tank

Let the footballers entertain and let NewUrbanMale.com make you look good. Stand behind your team no matter how well they played by getting the latest from our NUM Party Tank range!

Our NUM Euro Party Tanks are awash in patriotic glory with the select Euro countries' national colors emblazoned across, and their names on your chest. With our signature NUM Singapore Sling for you to fool around with, football is now more that just 22 men chasing for one ball.

Check them out at any of our NewUrbanMale.com outlets, The Heeren Shops, Orchard Cineleisure, Citylink Mall and VivoCity.

Boss of Me - Interview with NUM founder and director, Mr Shenzi Chua

Written by Pearlin Siow, ‘Boss of Me!’ reveals the motivations and success stories of Singapore’s very own entrepreneurs who are leaders in their own field. Second to none in terms of determination and grit, these achievers divulge their past failures and setbacks only to bounce back even stronger and more successful than ever.

With names such as renowned photographer Geoff Ang, Zouk founder Lincoln Cheng along with our very own NewUrbanMale.com Pte. Ltd. founder and director Shenzi Chua, this book serves as an unconventional guide to those who seeks the motivation and push to take the career to a whole new level.

Read up on how the tribulations of Shenzi Chua’s childhood had allowed him to bring forth NewUrbanMale.com and what are his plans for NUM in years to come.

The Pocketbook of BIG Thinking! Boss of Me by Pearlin Siow. Available at all major bookstores.

NewUrbanMale.com launches "I Love BJ" series

Come early July 2008, NewUrbanMale.com will launch a new collection of vintage tees in conjunction with the long anticipated Olympic Games in Beijing, China. NewUrbanMale.com has always been defined as a trend-setting label with tongue-in-cheek taglines and fashion-forward sense.

Aptly named “I Love BJ” (Beijing acronymed into BJ), this collection is a series of vintage inspired graphic tee-shirts, serving to commemorate significant moments in the history of China.

Conceptualized by NUM's founder and director Shenzi Chua, the very same person who is behind NUM tees and the signature Party Tanks, these graphics on these vintage tees will serve to portray Chinese patriotism and history with a hint of humor and light-heartedness.

Cheeky, innovative and clearly very New Urban Male, get ready for the next wave in fashion with NewUrbanMale.com's I LOVE BJ collection.

NUMDB team came in 2nd at SDBF 2008

Congratulations to our NUM Rowers for the effort they have put in for this year's race.


The Singapore Dragonboat Festival 2008 had witnessed over hundreds of dragon boaters of all ages and sizes assembling at Bedok Reservoir, all to compete for the titles regaling themselves as the best there is.

One of the 3 teams that NewUrbanMale.com sent in, Team 'A' came in 2nd in the Inter-Coporate Race with a timing of 4 minutes 51 seconds.


"Leave no man behind" they say, at the end of the day, while the medals and accolades are welcome. But we think that the mere fact that everyone reveled in the experience of participation in whatever way they did, it was definitely a heartwarming moment enough to be part of Singapore DragonBoat Festival 2008.

Join our facebook community www.newurbanmale.com/facebook for more updates on the Dragon Boat scene.

TukyTuky at Singapore Dragon Boat Festival 2008

NewUrbanMale.com was on hand with our forthright claim as the hottest fashion label ever associated with Dragon Boat. During the Singapore Dragon Boat Festival 2008, which streched through last weekend 28th-29th June at Bedok Reservoir, we came with our TukyTuky giveaways, an accessory designed by NewUrbanMale.com, to adorn on the straps of the wildly popular Havaianas.

On the first day, already we had hoards of both tertiary and corporate participants all queuing up in frenzy to get their complimentary NUMplus memberships together with their Havaianas pierced. From the young to the old, there was no doubt that Havaianas can never be special without your very own TukyTuky on them! Picking up where we left off, the Sunday was even crazier with all bringing their whole range of Havaianas from home. Rest assured all went home on a high!

Be connected with NewUrbanMale.com to not be left out!

Join our Facebook community at www.newurbanmale.com/facebook to know where and when the next TukyTuky event is coming up.

Join our Facebook Community

Life doesn’t have to be a straight line too on the internet. Be updated on the latest happenings in NewUrbanMale.com and our latest additions to our international array of brands without leaving your home. And for all Dragon Boaters out there, be part of our Dragon Boaters network to get up to date information and photos of the dragon boat scene here in Singapore.

No fuss on adding us at Facebook, we are only a few clicks away!

Idolatry [ahy-dol-uh-tree]

Idolatry [ahy-dol-uh-tree]: excessive or blind adoration, reverence, devotion, etc.

Oh Alfred.

Our very own NUM Ambassador, cover boy of the July issue of our Scandalendar in the arms of 4 girls. Sorry girls! Our Alfred is not for sale; although yes we agree he is yummy that’s why he is our July cover boy!

Get the full range of our Scandalendar, in the upcoming months at any of our 13 NewUrbanMale.com stores.


And we will promise you much more irresistible boys for you to keep!

Come support NUM Dragonboaters this weekend at Bedok Reservoir

Come this weekend, 28th-29th June, the Singapore Dragon Boat Association will be having its annual Singapore Dragon Boat Festival 2008.

Teams ranging from universities to corporate organizations will all come together at the Bedok Reservoir to embrace this Dragon Boat fiesta. We will see all these teams competing for the various titles including ISBG Men’s Open, National Championship (men and women) and Inter-Corporate.


We are extremely proud to have 3 top-quality NewUrbanMale.com teams competing for 2 titles, National Championship and the Inter-Corporate titles, consisting of 20 men and 10 men respectively. They will be decked in our stylish NUM gear where style and substance will meet. Let us be there together this Saturday and Sunday from 10am onwards to cheer on our very own NUM Dragon Boat Teams “A,” “B” and “C.”

Don’t miss out on this fantastic opportunity to soak up this sporting atmosphere, and let’s cheer our NUM Teams on!


Race Fixtures

28 June, Saturday, 11am
Inter-Corporate (open)
Lane 2 - NewUrbanMale.com "C"
Lane 6 - NewUrbanMale.com "B"

28 June, Saturday, 1.20pm
Inter-Corporate (open)
Lane 1 - NewUrbanMale.com "A"

28 June, Saturday, 2.20pm
National Championship (Men) 20 men boat (HEAT 3)
Lane 4 - NewUrbanMale.com

Calling all Dragonboaters, come visit us at NewUrbanMale.com Hospitality Tentage "I" with your Havaianas, we have a surprise for you there.

Click here to view past threads of our NUM Team.

Our Passion for Dragon Boat

NewUrbanMale.com being an passionate supporter of youth talents and the Dragon Boat sport, we have decided to show our support by sponsoring the latest wonder kid on the block, the Republic Polytechnic Dragon Boat team (RPDB).

Since 2006, RPDB have been setting the Dragon Boat arena alight with its medal hauling performances, scooping almost every major Dragon Boat title in its way.In its first year alone, RPDB had emerged as Champions in the SAVA International Sprints 2006 and runner-up positions in the Singapore River Regatta 2006 and Penang Pasta Dragon Boat Race 2006.In 2007, it had amassed 10 Champion positions in the 25 races that they've taken part in. Amongst the races are PA Paddle Championships, POL-ITE 2007, Singapore Dragon Boat Festival, SAVA International Sprints 2007, 5-Crew Dragon Boat Challenge, 25th Singapore River Regatta. RPDB has not only been sweeping the awards in competitions but also participated in several charity events such as events associated with Breast Cancer and Singapore Association of Visually Handicapped.

It continued its ascendancy in 2008 with 3 titles in the bag from POL-ITE Men/Women and PA Paddle Championships. With dominance second to none, NewUrbanMale.com is proud to be associated with RPDB. With both NUM and RPDB champions in our own rights, you can be assured of Republic Polytechnic Dragon Boat teams winning in style, in each and every race.

Look out for the team jersey NewUrbanMale.com has created for them.