Flaunt Your Boxers

NewUrbanMale.com gives you a reason to flaunt your underwear. Introducting NewUrbanMale.com's first boxer collection - Cheeky, witty and simply a must-have for your closets. Available at NewUrbanMale.com stores today.

NUMxAVEQ Limited Edition T-shirts at The Esplanade

NewUrbanMale.com's Ambassadors have been spotted at Esplanade lately, causing many to wonder if there is a new outlet nearby... (The nearest is at Citylink Mall, as a matter of fact) The reason behind this is simply because NewUrbanMale.com is the official apparel merchandiser for award-winning broadway musical, Avenue Q. NewUrbanMale.com will be selling these limited edition T-shirts till 16 November so grab yours now to make a statement with the cheeky song titles from Avenue Q.


Here is one of the songs from the musical - The Internet Is For Porn

NUM Vintage Tees in Stores Now!

Paris Hilton Sends Her Love to NewUrbanMale.com

American Flag Series in Stores Now!

First came the I LOVE BJ collection to commemorate the recent Beijing Olympic Games 2008. With the Democrats winning the recent Presidential Elections (Congratulations Mr. Obama!), much hype is now revolving around the land of the free - United States of America.

Incorporating all things American in this collection, NewUrbanMale.com attempts a concept that no other fashion label has ever done before. Fusing modern day American icons like cowboys, fast food and music with the American flag, this collection exudes wit and humor, like many of NewUrbanMale.com’s t-shirt collections.

However, NewUrbanMale.com’s founder and director, Mr Shenzi Chua, wanted something beyond the conventional American flag designs. Therefore, historic Asian icons like Confucius was added to spice up this collection. Not only that, the back of each t-shirt is printed with a chinese proverb that brings more depth to the design.

The American Flag Series will be available in all NewUrbanMale.com stores today. Get ready for the next wave in fashion.

NUMxGYSB T-shirts In iWeekly

This week, NewUrbanMale.com's NUMXGYSB has appeared in popular entertainment magazine, iWeekly. Read all about the campaign and show your support for this campaign today!

Read more about Get Your Sexy Back campaign here

NUM GYSB and eBay Tees Featured in November's 8 DAYS

Martini In Stores Now!

The latest arrival of Braziliano Praia flip flops is bound to capture your attention. Introducing Braziliano Praia Martini Collection, available in all NewUrbanMale.com stores today!

NewUrbanMale.com Awarded Associate of the Arts 2008

Every year, The National Arts Council presents various awards to recognise artistic excellence and contributions to the promotion and development of the arts in Singapore through the annual Patrons of The Arts Awards.

This year, NewUrbanMale.com is proud to be the recipient of the Associate of the Arts 2008. Being awarded with this prestigious award on a national level is definitely an honor for NewUrbanMale.com, which promises to constantly improves itself and contribute more to the local arts scene.

More Fans of NewUrbanMale.com

NewUrbanMale.com recently received some pictures from a Filipino fan of ours who dropped by several of the stores and instantly fell in love with our products.

Edsel Misenas sent us his pictures and we are truly flattered to have this producer from Manila singing praises about NewUrbanMale.com. If you're a fan of NewUrbanMale.com too, send in your pictures to editor@newurbanmale.com and we will feature it on our Hall of Fame!

Salinas Bikini was Featured on the Cover of November's SHAPE

I'm Not Wearing Underwear Today

Did the title get you all excited already? Well, you should be, considering that it is one of the song titles for the hottest musical to reach Singapore's shores. Avenue Q, a highly successful musical featuring an ensemble of actors and some very adult-minded puppets are premiering at The Esplanade on the 30 Oct 2008.

This collaboration effort is a first for NewUrbanMale.com and a broadway musical. Incorporating some of the song titles from the musical, such as "Internet is for porn", "It sucks to be me" and "I'm Not Wearing Underwear Today", NewUrbanMale.com's founder and director, Mr Shenzi Chua, conceptualised these Limited Edition NUMXAVEQ t-shirts which will be available at the Esplanade from 30 Oct to 16 November. You can also get one of these cheeky tees and tank tops at NewUrbanMale.com stores from 25 Oct onwards.

Click here for more information on Avenue Q.

NUM Election Tees In The Sunday Times

With the US Elections fast approaching, the world is paying more attention to the United States of America than ever before. Read all about NewUrbanMale.com's Election Tees in The Sunday Times on 19 October to find out more!

Special Edition NUM Halloween Tee

Come this Friday, the whole of Singapore will be spooked! It's Halloween, after all! If you are not too sure of how to dress up, NewUrbanMale.com shows you how.

A new Special Edition NUM Halloween Tee - Spook with Style.

With every purchase of the Special Edition NUM Halloween Tee, a witch mask will be given away, while stock last. Redemption is only at NewUrbanMale.com@ The Heeren Shops.


NUMplus members are also entitled for $10 off for every full set of costume rental and you will also recieve a free halloween devil mask. While stock last.

So flash your NUMplus card at, No. 1 Costume Costume, 32 Aliwal Street, Singapore 199922, to enjoy the treat from us. Halloween Treat courtesy of No. 1 Costume Costume

Limited Edition NUMXGYSB Tees in Stores Now

"Two Beers or Not Two Beers. That is the Question."

To coincide with the theme of this year's Get Your Sexy Back (GYSB) campaign, NewUrbanMale.com has come up with the above tagline to encourage moderate drinking amongst the youths today. Find out more about this campaign and pledge your support for it by wearing one of these specially designed NUMXGYSB tees, available at NewUrbanMale.com stores today.

Read more about Get Your Sexy Back campaign here

NUM Director's Speech at Launch of GYSB Campaign

Amidst the busy shoppers at Orchard Road yesterday afternoon, something meaningful was about to happen at NewUrbanMale.com@Wheelock Place. The 16 Oct 2008 marks the day when NewUrbanMale.com collaborates with Asia Pacific Breweries Singapore (APB) for the launch of Get Your Sexy Back (GYSB) campaign. This campaign is a community project to encourage youths to drink moderately and Mr. Shenzi Chua, founder and director of NewUrbanMale.com shares his thoughts about this campaign during the launch.

"Throughout these five years of building NewUrbanMale.com , I have the opportunity to work with a lot of young people. We have now about 200 of them in the family.

I do have the chance to come in contact with a great number of youths on a day to day basis. Their ages range between 18 to 24. Most would regard these group of people as 'youths' but I prefer to call them 'young adults'.

Many young people nowadays are constantly facing difficult situations where they have to make a lot of choices. In one hand, it is good to be given options, but when the situation is placed in front of people who may be immature, inexperience and sometimes gullible, they will either abuse it, get confused, or become lost.

The social and peer pressure that young people face nowadays are tremendous. When APB approached myself to design the numtee collection for the programme, I thought about it for a long time, and decided to play a pun on the famous Shakepearean quote “To be or not to be ..” with the t-shirt slogan “Two beers or not two beers. That is the Question”. The collection brings forth the social choices that constantly confront the young adults, and in particular the issue of binge-drinking.

I always share this with the NUMboys. "Not everything in life will get a second chance. So we should all live our lives so that there will not be any regrets.

As I interact with them, I feel a need to share with them what I've learnt over the years. I teach them about responsibility, I teach them about self respect, about how to love themselves, be genuine and sincere.

I count myself lucky. In these five years, I have witnessed a great number of them grow, mature, and become more confident. With that, they go on with their lives knowing what is right and what is wrong and understanding how to balance between the good and the evil.

There are a few occasions when I even learned from them as much as they have from me.

So with my personal experience, I know that young people - the young adults, when given proper guidance and positive influence, will be wise enough to make the right decisions for themselves in their lives.
I hope that through this GYSB campaign, we can achieve all that I have seen and experienced here in newurbanmale.com.

Last but not least, I wish GYSB campaign a great success and I hope many will benefit through the campaign.

Thank you!"

- end of speech -

Democrats or Republicans

Bringing a political edge to our series of NUM apparel, we now have fashioned our own Election NUM Tee and Ribbed Tank selection to be in conjunction with the US Elections 2008. With Barack Obama, Hillary Clinton, John McCain all splashed over these ribbed tanks, you can have your very own political agenda on your back. No pun intended. Seriously.

Visit NewUrbanMale.com stores to see the complete collection.

MovereJean Underwear In Stores Now

NewUrbanMale.com is launching MovereJean Underwear, a first in Singapore. Breaking the boundaries of conventional packaging for underwears (think boxes, or worst, ziploc bags), MovereJean Underwears are packed in a way that no other brand has done before... Get ready to break the rules with MovereJean Underwear, now available at NewUrbanMale.com store at The Heeren Shops.

Vintage Goes A Long Way

You know it's a classic when it withstands the test of time. They may only be showing on certain channels at odd hours these days, but it is without a doubt that classic cartoons such as Tom & Jerry, Scooby Doo, Peanuts and Looney Tunes still have their firm fan base.

Visit our stores today to see the latest NUM Vintage Collection and revive those good ol' days that we still reminisce about.

PS: Be thrilled by more classic cartoons inspired Vintage T-shirts in NewUrbanMale.com stores soon!

New Store To Open Soon !