Monday, August 21, 2006

Brand Spotlight: aussieBum


NewUrbanMale.com has always been the industry leader in men's fashion and continues to maintain that lead with fashion forward brands such as Mighty Fine, JunkFood, C-IN2, Jabs Waterboys, Erogowear, ZIRH and even David Beckham's and Ewan McGregor's chosen brand - aussieBum.

NewUrbanMale.com was the first to bring the Australian brand to the shores of Asia and has ever since worked together with aussieBum to make it one of Asia's biggest Australian export.

NewUrbanMale.com offers a range of stylish undergear and sports apparel from aussieBum and with a tagline like - "If you doubt yourself, wear something else," aussieBum is truly a brand for the fashion and image conscious male.

aussieBum is also probably the first label in the world to combine minerals with fabrics - the range of aussieBum Essence undergear contains microencapsulated Vitamin C or Ginseng within the fabrics to give the wearer better comfort and wellness (trust us, this is easier than having to constantly remember to eat your vitamins or have your partner nagging you about it all the time).


So head on down to our stores and check out the aussieBum range right now. And remember, NewUrbanMale.com is the fashion label for men with good taste and what better way to compliment a man with good taste than to have them wear a pair of aussieBums.

No comments: