Monday, November 06, 2006

Brand Spotlight: david & goliath


NewUrbanMale.com is the fashion and lifestyle store with the biggest collection of vintage inspired apparel in town. With more than 35 international brands in one store, one brand that truly stands out at NewUrbanMale.com, in its own hilarious way, is definitely david & goliath.

Started by artist and funny man Todd Goldman, david & goliath is a fashion brand with a taste for humor. Every piece of david & goliath apparel is surely to make you laugh with hilarious illustrations of characters that include Trendy Wendy, Dumb Blonde, Bonita Styles, Eve L and even Todd himself.


Todd himself designs these range of hilarious tees and accessories including the "Boys Are Stupid" range. This particular range features himself as the poor boy at the receiving end and it features illustrations of himself being bullied because of his own stupidity, with taglines such as "Boys Are Stupid Throw Rocks at Them" and "Boys Are Stupid Run Them Over."

However, the Boys Are Stupid range also faced some fierce opposition back in the US. Glenn Sacks, a men's activist, feels that these tees are degrading to the boys and will affect their self esteem. He was so adamant that he organized a boycott that got 3,000 retailers to pull these tees off their racks. But this publicity worked both ways, as much as it hurt sales, it also boosted sales thanks to the publicity.


We don't think these tees are offensive at all and you can find them here at NewUrbanMale.com. Better yet, there are more than just the Boys Are Stupid tees at NewUrbanMale.com, david & goliath has a range of other products that are equally as hilarious, such as twin bell alarm clocks, pyjamas, boxers, caps and even plush toys.

So if you need a good laugh, or maybe you just like to make people laugh, then you should get david & goliath right here at NewUrbanMale.com. david & goliath is exclusive to NewUrbanMale.com and can be found at the Premium Shops at The Heeren, Citylink Mall and the Cathay.

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