NewUrbanMale.com (NUM) was invited as the official partner for the Vitamin Water launch in Beijing in May 2010.
Through the event, NewUrbanMale.com presented our signature party tanks and our japan tee collection in the pop-up store to the media in China and the event was well attended by chief editors of many top fashion magazines, including Men's Health, Esquire, GQ and Vogue Bazaar.
Members of the press were treated to an introduction of the collection by our Founder Mr Shenzi Chua and were presented with a fashion show that brought out the best synergy between the colorful NUM apparel and the energetic fashional cool drink VitaminWater.
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