Cleaner than Your Boyfriend's

American Apparel found out that girlfriends have been spotted wearing their boyfriends briefs in the US and decided to do the ladies a favor. Now, the ladies no longer have to wear oversized, blemished and often unclean briefs anymore, because American Apparel came up with Classic Girl Boy Briefs.

These briefs can be found at NewUrbanMale.com and have already appeared in three different magazines – Female, Her World and Style, indicating ladies’ boy briefs are definitely in. With more feminine colors and designs, the Classic Girl Boy Briefs are always a fresher and cleaner alternative to your boyfriend’s briefs.

January 2006 Recap

NewUrbanMale.com has been regularly appearing in the fashion pages of both men's and women's magazines and at times, even gracing the cover with our fashionable products that include 35 international brands such as aussieBums, Havaianas, Salinas and david & goliath.

We cap off a wonderful January month with this whole list of media appearances for the month of January.

January 2006
-NUM dragon boat paddle bag, softball tee, Havaianas slippers in New Man
-Salinas bikini in New Man 2006 Calendar
-NYNE shirt in FHM
-Blue crochet hat & orange bikini in FEMALE magazine
-Ix Shen in Frog boardshorts in 8days 2006 calendar
-Elvin Ng in Frog trunks in I-Weekly 2006 calendar
-Salinas and L Space in Shape magazine
-Sweater and jeans available at NewUrbanMale.com in BRO magazine
-DBS Women’s Card
-NUM bag in M3 magazine
-NUM products in Catalog spread
-A customer at Zouk Out in a bikini from NewUrbanMale and pink Salinas bikinis in Maxim
-Havaianas Swarovski slippers in Harper Bazaar

Let's Get Mischievious with Joseph

If you've seen Youtube.com lately you would have spotted their videos. They are the Mischievious Boys - the lip-synching boy band that has been taking online videos by storm. In their latest video, One Word, the boys have been spotted wearing our NUMtees.

NewUrbanMale.com had the pleasure of interviewing the boys. Just last week, we caught up with the Bad Boy David, while this week, we caught up with the main man behind the Mischievious Boys, the Dancer, Joseph Inovero, 35

Joseph has been in the US since 1985 when he moved there with his mom for better opportunities and a better life. The technical consultant is a very outdoors person - loving volleyball, bowling, dancing and especially hosting parties. Joseph manages the group and is the brains behind the operations and the editing of the Mischiveious Boys videos.

Describe yourself in three words.
For myself – Fa Bu Lous. For the four of us I would say – Lip-Synch Boy Band.

Tell us how you guys got started?
I started making my own music videos (the remix of “Keep It Together” by Madonna) using my family’s home videos as footage back in 1991. Then I made a fashion show music video (“I’m Too Sexy” by Right Said Fred) starring my mom and me. I think it was really in 1998, when I started fiddling with digital video editing and started making lip-synched music videos with my friends and family. But it was only late last year, when I was doing karoke with David, Edward and Tommy that I decided to record us singing, eventually leading us to make our music videos after I showed the rest of the boys what I had created before.

How was the response after you guys released your first video?
I first uploaded our videos on video.google.com and then to Youtube.com. I started getting emails from fans who saw our “Hung Up” music video on google and then our “Hung Up” video got featured in the Daily Top 20 on Youtube.com. The response was so good that I quickly bought mischieviousboys.com and then a few days later, another video of ours, “What a Feeling”, made it to the Daily Top 15. It was great.

You are bound to have many fans. Have you been offered any indecent proposals before?
Nope. No indecent proposals but I am waiting for a decent one though.

You guys are taking this multimedia interactivity to a new level. Is it really that easy to pick up these and is it that easy for anybody videos and put it up on the web?
I am a very technical person. I create web applications and design websites for a living and as a hobby. I have a lot of experience in creating music videos. In addition, I’m also a hobbyist photographer. So it was very easy for me to get where The Mischievious Boys are now.

Quirky Quickie:
When Joseph was in first grade in the Philippines, he was so shy to get up from his seat and tell his teacher that he needed to go to the bathroom, that he just peed in his pants right there.

What’s your favorite clip?
“Try It on My Own” – I love the song, I love Whitney, I love the Thunderpuss Remix, this is The Mischievious Boys Theme Song and it’s the first Mischievious Boys music video I edited that had multi-shots.

Have you guys ever thought of expanding the cast? Instead of just yourselves, how about dancers or celebrity cameo appearances?
I wanted my cat Cosmo to have more appearances in our music videos. And I think it would be cool to have our fans appear in our music videos too.

How about a “making the video” show like MTV?
I have always wanted to put out a behind-the-scenes and the-making-of our music videos but the other three Mischievious Boys are too embarrassed to have those shown.

Do you guys plan to do any real singing and releasing your own album?
We have done karaoke. I have recorded a few songs using my own voice so I am definitely interested in doing cover songs and using it in our music videos.

Have you guys tried talking to Mattel to make toy figures of yourselves? With gyrating hips and all.
I was only thinking of selling merchandise like calendars, t-shirts, tank tops, postcards, mugs, mouse pads, but I did not think of toy figures at all. That would actually be cool.

Catch our whole collection of NUMtees that the Miscchievious Boys were wearing at http://www.numtees.com
Catch the Mischievious Boys at http://www.mischieviousboys.com

Worth The Wait

So you have been saving it for something special. Waiting to give it away for a special something at a special time. Well, this is it.

Give it away for these limited collection series from Havaianas.

The 2006 Cartunistas are here. Designed by Brazil's best and brightest cartoonists, you can have the work of cartoonists such as Glauco right around your feet.

Then for the die hard soccer fans, the special World Cup series Havaianas would be the ultimate pick. Specially designed for the World Cup in Germany, support your favorite team with the World Cup Havaianas and complete it with our Nation Series Party Tanks.

So watch out for that bulge, because things are getting BIGGER and BETTER at NewUrbanMale.com this February.

Blonde & Beautifool

Brand new stocks and brand new characters just bounced in from david & goliath tees. The latest series features the talented (she got an A for class and is a Spelling Bee Champ) and gullible Dumb Blonde.

And sorry guys, we couldn't find a blonde in the store that was willing to pose for this series so you guys have to make do with just these hilarious kartun kapsions (I think I should run for Spelling Bee Champ too).

Improve your spelling now at NewUrbanMale.com with david & goliath tees.

Let's Get Mischievious with David

Like we promised, we will be bringing you the interviews with the "Greek Gods" themselves, The Mischievious Boys. Meet our first lip-syncher, The Bad Boy - Mischievious David.

Underneath that Bad Boy image, David is actually a gentle man at heart. The third year teacher enjoys playing computer games with his nephew and reads anything he can get his hands on. He moved to the States from Thailand when he was two and practically grew up in the US, duly considering himself “a transplant from Asia”. Making these videos serve as a stress relieving activity for this man who regularly goes insane after a day of teaching 7th and 8th graders.

Describe yourself in three words.
Witty. Comical. Entertaining. I would have included sexy, but that’s already a given.

Tell us how you guys got started?
I started lipsynching through Joseph and Tommy and we actually made our first video three years ago. It was awful! My fans must think that I like to take my top off but the truth is - Tommy and Joseph convinced me too.

How fast was the response after you guys released your first video?
The response was tremendous and extremely fast. We did not know there was so much interest in the Mischievious Boys and before we knew it, we have a Mischievious Boys For Life (MBFL) fan club. You guys in Singapore should definitely join.

Was it more hate mail than fan mail?
I received a little of both. I try not to read the hate mail if I see it. But right now my mailbox is getting full so to all our fans, please do not send me anymore mail until I manage to clear some away. Sometimes I wished I had a personal secretary to help me with the replies. Sorry to those I have yet to reply, I will do it a soon as I can.

Any stalkers thus far?
I won’t call them stalkers, just fanatics. We have been approached by people who recognize us from our music videos. There was once when Tommy, Edward and me were in San Francisco for New Years when a couple of Asian guys recognized us. They started pointing and smiling and said, “Mischievious Boys” and we smiled back and waved. We felt quite flattered actually.

Quirky Quickie:
David would love to take part in Survivor because he loves to be challenged mentally and physically. And because there are a lot of cute guys in the show too.

Have you guys ever thought of expanding the cast or allowing cameo appearances by some celebrities?
Definitely. We have been thinking about it. I would personally like a star from Singapore to fly over here and do a video appearance. Wouldn’t you?

What does your family think of your lip synching performances?
Unfortunately, both of my parents are gone and they never had the opportunity to see any of the videos but my siblings have seen our videos and found them really funny.

Have you guys ever thought the 235guys and the Mischievious boys can do something together? Maybe something like Live Aid?
That would be awesome. Maybe sometime in the future?

Have you guys seen our NUMtees? Which is your favorite?
Yes and I think they’re cute. I love them all.

Have you guys tried talking to Mattel to make toy figures of yourselves? With gyrating hips and all.
(Laughs) I never considered that actually but I will definitely keep that in mind.

See our whole collection of NUMtees at www.numtees.com
See the rest of the Mischievious Boys videos at www.mischieviousboys.com.

picture taken from the EPSON Gals. say cheese!

NewUrbanMale.com in The US

If you think Abercrombie and Fitch, Gap, Hollister and American Eagle are among the big few brands in the US, well think again. Because NewUrbanMale.com is definitely catching up. The hip and trendy in the US have caught on the craze that is NewUrbanMale.com and the Mischievious Boys from the States are happy to be donning the latest and quirkiest NUMtees for their latest music video - One Word.

P/S Watch out for our one-on-one interview with each lovable Mischievious Boy.

See our whole collection of NUMtees at www.numtees.com
See the rest of the Mischievious Boys videos at www.mischieviousboys.com.

Working out in STYLE

Great for your Yoga mat and stylish enough to be seen around town with, complete your gym get-up with our NewUrbanMale.com bag that appeared in this week's I-S Magazine. Capping another media appearance for NewUrbanMale.com.

Salinas 2006

The men really loved their Jabs Waterboys trunks and the women will definitely love our Salinas 2006 collection. We have the latest Salinas collection, so hot and so fresh it's already in February's CLEO magazine.


We carry the top six brands from Brazil - Blueman, Rygy, San Sali, Poko Pano, Movimento and Salinas as well as American bikini label L*Space.

So REMEMBER... NewUrbanMale.com is the only men's store that sells bikinis... And we only sell the best.

Title Sponsor: NewUrbanMale.com

The annual Inter-tertiary Windsurfing Championship has added an extra name to the event – NewUrbanMale.com. Now known as the NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006, NewUrbanMale.com (NUM) is more than happy to be the title sponsor for this honorable sports event.

Founder and designer of NUM, Shenzi Chua says, “As a title sponsor of such a well supported windsurfing event like this, we are continually raising further brand awareness and demonstrating our relentless commitment to sports.”

Touted by many as the grand finale of all windsurfing competitions for the season, this championship pits the old guard (NTU, NUS) with the new boys (SMU, SIM) and promises to be an engaging event for everyone.

So bring along your Jabs Waterboys trunks or your Salinas bikinis down to East Coast and bask in the fun and excitement in this year’s NewUrbanMale.com Inter-tertiary Windsurfing Competition.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006
18-19th Feb 2006
People’s Association East Coast Sea Sports Club

Lucky In Red

Everyone wants prosperity and good luck for the Lunar New Year, even us at NewUrbanMale.com. So what better way to improve your luck than by making sure you wear the lucky color red.


Just ask Bryan Wong how his red G-string bagged him two awards at last year's Star Awards. Prior to the award ceremony, he sought an advisor who suggested that wearing red underwear would help him improve his luck and so he went one up and bought the G-string from NUM for extra measure. And it worked, he didn't leave the award ceremony empty handed.

So get lucky this Lunar New Year with red undergear from international brands like Stevens, Ergowear and aussieBums. And to get even luckier, buy eight pairs!!

Pop Quiz

Pop Quiz!
Guess what trunks is this other satisfied customer wearing?
Jabs Waterboys, Tokyo series of course.

Spotted in Life

NewUrbanMale.com (NUM) was again in the media. The latest being in Life last Sunday where NUM was among the picks for some sound dressing ideas for spring. We only bring in products fit for the fashionable so you can't go wrong with NUM.

Jabs Waterboys and a Satisfied Customer

He is wearing the super low waist Jabs Waterboys, Tokyo series.

This "party animal" is so happy with his Jabs Waterboys trunks that he wanted to share his pictures with us. Jabs Waterboys is one of the hottest selling swimwear at NewUrbanMale.com and has been featured in tonnes of fashion magazines (Jeff Wang wears one on the cover of You Weekly below). Find a pair of super low waist Jabs Waterboys trunks that you like at NewUrbanMale.com now.

david & goliath column in US Seventeen Magazine

Founder and designer Todd Goldman of david & goliath has been assigned his own column in USA's Seventeen magazine. Read up on his hilarious fashion police column and his silly advice on how to clean your belly button.

Another Pleasant Pop Up

Another appearance in the media. This time a product spread of some of our latest products at NewUrbanMale.com. Do head on down to the store to find something you like.

Popping Up in Harper's Bazaar

This month, Havaianas from NewUrbanMale.com Store was featured in Jan 2006 Harper's Bazaar Singapore- popping up again in the media. These limited edition Havaianas flip flops were given away in the 2005 Oscars Pack and is actually lined with Swarovski crystals. Definitely an important thing to pack for that glorious getaway.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006

Watch out for the NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006 come February 18-19. NewUrbanMale.com is more than proud to be part of this adrenalin pumping event, where ardent fans of the sport get to see windsurfing enthusiasts from SMU, NUS, NTU and SIM, pit their skills against each other.

This championship is the grand finale, the culmination of a whole season of windsurfing events and it is definitely an honor for the school that walks away with it. Although NUS is currently the defending champion, the other universities will definitely give them a run for their money, especially with the inclusion of SIM in this competition for the first time ever.

It is that spirit of competitiveness and determination displayed in previous championships which has gained our respect. And since those same qualities are among the few cornerstones of NewUrbanMale.com’s success, we have decided to play this active role in this sport and specifically this event.

Do look out for further details of the event and even though you might know nothing at all about windsurfing, there’s no harm in joining in the festivities and basking in the sun at this exciting event.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006
18-19th Feb 2006
People’s Association East Coast Sea Sports Club

Popping Up Everywhere

We at NewUrbanMale.com are proud that a large selection of our products do appear regularly in the media. Like our super low waist Jabs Waterboys trunks and our very own NewUrbanMale.com jacket worn by Jeff Wang on the cover of You Weekly and those big things spotted (we mean the bikinis and nothing else) - the Movimento bikinis on the cover of Maxim.

Here are some products from NewUrbanMale.com spotted in December 2005
-Find a pair of Havaianas at NewUrbanMale.com says Urban
-All Fashion TV models wearing bikinis from NUM. Nyne, Doggie-D tess and NUMtees in FHM magazine
-Orange Ipanema Crochet Hat and pink Salinas bikini in Shape magazine
-Model in Salinas bikinis in Maxim magazine
-Movimento bikinis in BRO magazine
-Local Model Jaymee Ong loves Havaianas in Urban