OMGIS Continues This Saturday

NewUrbanMale.com just concluded the first Oh My God It's Saturday (OMGIS). Held every Saturday throughout September, the first OMGIS involved a NewUrbanMale.com Fashion Show.

On parade was the 235guys themselves and their NUMgirlfriends in the latest vintage apparel from NewUrbanMale.com. Even the performers were in NewUrbanMale.com's apparel - Mighty Fine and NewUrbanMale.com's very own low waist vintage washed jeans.

OMGIS is a chill out session held outside the Heeren so shoppers can just relax and listen the best pop tunes live and acoustic. OMGIS happens every Saturday throughout September and don't worry if you missed the fashion show because there'll be another one on Sep 30.

So if you're looking for something to do and somewhere to chill on a Saturday evening, then the Heeren is the place to be meet for OMGIS.

What: Oh My God It's Saturday
When: Sep 9, Sep 16, Sep 23 and Sep 30 , 6-9pm
Where: Outside Heeren right next to Spinelli's

Don't worry about missing the fashion show because we're going to have another one at Zouk. We'll be having another Fashion Show at our NewUrbanMale.com Fashion Dance Party so head on down to Zouk to catch that big event.

Oh My God It's Saturday (OMGIS)

NewUrbanMale.com has put together "Oh My God It's Saturday! (OMGIS)" - a weekly chillout concert held right outside the Heeren Shops.

Held every Saturday, for the entire month of September, a live band will be playing the latest pop tunes - live and acoustic for shoppers to relax and unwind to.

In addition, on the first (Sep 2) and the last Saturday (Sep 30) of September, there will be a fashion show featuring NewUrbanMale.com's latest vintage collection.

What: Oh My God It's Saturday (OMGIS)
When: Every Saturday of September (Sep 2, Sep 9, Sep 16, Sep 23 and Sep 30)
Where: Space right outside the Heeren Shops next to Spinelli's

Log onto www.newurbanmale.com/omgis for more details.

NewUrbanMale.com Vintage Inspired Tees - Old Spice

NewUrbanMale.com shoppers may have spotted the Old Spice Mighty Fine tees in our stores and probably wondered. What is Old Spice and why is there a ship on the logo?

Is it a spice brand? Is it a food brand?

Old Spice is actually none of the above! It is America's top men's line in ant-perspirant deodorant and cologne. It ranks as the No. 2 most popular deodarant in the United States.

Old Spice was probably the first men's fragrance and made its debut as early as 1938. The first products they had were shaving soap and aftershave lotion. When the Old Spice brand was introduced, the Shulton Company (which was the initial manufacturer, now the Old Spice Brand is under P&G) wanted the brand to have a colonial theme, hence the sailing ship was used as a trademark logo used to identify the Old Spice product for men.

Now, Old Spice focuses on deodarants and anti-perspirants products and just recently concluded a very interesting sweat survey in the United States. The survey concluded that the desert city - Phoneix, Arizona was the sweatiest country in America in 2005. So sweaty that in 3 hours, residents of Phoneix could fill up an Olympic-sized Swimming Pool with their sweat! And for that, Old Spice has provided the city of Phoneix one year's supply of Old Spice anti-perspirant.



NewUrbanMale.com can't guarantee you won't sweat in our Mighty Fine Old Spice vintage inspired tee, but at least we know you'll look good in it. So head on down to NewUrbanMale.com stores to grab the exclusive vintage inspired Old Spice tees by Mighty Fine.

NewUrbanMale.com in Friendster!!

Get even closer with Asia's fastest growing fashion label NewUrbanMale.com. Check out NewUrbanMale.com on Friendster right now!!!

NUM Conversations: Mister Singapore 2006

The Material Science Engineering student personally loves our – “Don’t Cha Wish Your Husband Was Hot Like Me” NUMtee. NewUrbanMale.com catches up with Mr. Singapore 2006 as he talks about Mister Singapore, the upcoming Mister International and the “ranchy” photo shoot with the horses.

Read the full article here.

NewUrbanMale.com Boxers in SNAG Magazine

NewUrbanMale.com Vintage Inspired Tees in LIME

Havaianas Trekking Red Arrived

Brazilian Hottie - Rafael Verga

Have you ever heard the name Rafael Verga? Well it’s about time you did because you have been missing out on a lot. Brazil’s top undergear model, Rafael Verga has been posing for big brands such as Fruit of the Loom, Calvin Klein and one of the top undergear brand available at NewUrbanMale.com - 2(x)ist.

The model is living proof that the hottest models on earth come from Brazil. The alluring green eyes and physique would leave most people mesmerized and that tattoo on his chest adds a finishing touch to one of the hottest models for 2006. He has been the fastest rising model on the runway and has been involved in so many campaigns that you can see him on almost any billboard in New York City.


And better yet, Rafael Verga is also rumored to be involved in a possible aussieBum undergear campaign as well. So be on the look out for Rafael Verga in some hot aussieBum undergear.

And watch out for this space too for more Brazilian Hotties coming to you every week.

NewUrbanMale.com Vintage Inspired Tees - Popeye

NewUrbanMale.com continues to bring you our classic range of vintage inspired tees all the way from the United States. This week, we give you a good reason why you should eat your greens- and that reason is Popeye.

The brainchild of Elzie Crisler Segar, Popeye first came into the scene in the Thimble Theatre comic strip on January 17, 1929. The character grew so popular that Popeye eventually took over as the main character from Castor Oyl, Olive Oyl's brother. The cartoon version, on the other hand, made his screen debut in Betty Boop Meets Popeye The Sailor in 1933. That appearance proved such a hit and eventually set the stage for all the Popeye cartoon series that were to follow.

Popeye grew popular for several reasons, but he was more fondly remembered for his greens - SPINACH. Spinach farmers and the residents of Crystal City, Texas in the US were so thankful to Popeye for saving their dying spinach industry that they erected a statue just for him. There was another statute erected in Alma, Arkansas in the US, also because of spinach, because it is home to Allen Canning which markets Popeye-branded canned spinach.

Popeye continues to be popular until today, so popular that his fans organize an annual picnic in Popeye’s hometown – Chester Illinois, USA. The 27th Annual Popeye Picnic, a festival of games and carnival rides, will be held on September 8th all the way to September 10th.


You can show you support for Popeye by attending the Annual Picnic, or you can just grab the series of Popeye vintage inspired tees available at NewUrbanMale.com. We think the latter is much easier, so head on down to our stores and catch the entire range of Popeye vintage inspired tees available at NewUrbanMale.com.

NewUrbanMale.com Bikini on Cover of Shape

NewUrbanMale.com Sponsors Screening of Happy Berry

NewUrbanMale.com is the probably the first ever fashion label to ever sponsor the Asian Film Symposium and this year at the 6th Asian Film Symposium, NewUrbanMale.com is specifically sponsoring the screening of Happy Berry and hosting its director, Thunska Pansittivorakul for the symposium.

Happy Berry is a documentary showcasing the lives of four Thai youth who run a small but successful fashion label called Happy Berry. They run the small fashion label on their own, complete with a mini-factory that is used to produce their own clothes. Yet, despite that success, they still feel incomplete -simply because of their one unfulfilled wish. The wish to be singers and television celebrities. This movie showcases the lives of these four friends, as it offers a rare peek into the realities of Thai youth culture that is obsessed with fame. Read more about the movie here.

A former playwright/actor and even a former director himself, NewUrbanMale.com Director Shenzi Chua understands the scene very well and this screening sponsorship is NewUrbanMale.com's very own way to give back to the community and the arts scene as a whole.

So don't forget to check out the 6th Asian Film Symposium running from the 9th to 17th September. For more details click here.

Your Chance to Win from NewUrbanMale.com

Life just got better for NewUrbanMale.com shoppers!!!

Because we have two more new offers just for you!!

The first offer is your chance to win $20 vouchers from NewUrbanMale.com. Buy a pair of tickets at the New Cathay Cineplex and receive a Peel and Win card. With the card you stand a chance to win a $20 NewUrbanMale.com voucher.

For the next promotion, all you have to do is just present your Cathay ticket stub to our outlet at the New Cathay (it's on the first floor, you can't miss it!) and you'll receive $5 off a pair of Havaianas and 10% off our vintage tee collection.

So what are you waiting for, indulge in Singapore's two favorite past times - the movies and shopping with NewUrbanMale.com at the New Cathay.

NewUrbanMale.com in Urban Again

NewUrbanMale.com is in Urban again this week. And Urban knows what he wants and recommends our NewUrbanMale.com Brad Bag.

Definitely a perfect present for a man with good taste.

NewUrbanMale.com Trunks in New Icon

Vincent Ng was spotted in our Jabs Waterboys trunks in this month's issue of New Icon.

Brand Spotlight: Salinas

NewUrbanMale.com is a fashion label for men with good taste and the women we love. And because we love our women so much, our latest store expansion included a women's section that sells the top six Brazilian bikinis.

NewUrbanMale.com is the only male store in Singapore that sells women's bikinis and we think we are probably the only one in the world. And of the top six Brazilian bikini brands, one such bikini brand worth the mention is definitely Salinas.

The bikini of choice for actress Kate Hudson and pop and fashion icon Madonnna, Salinas has been a regular feature at the Sao Paolo Fashion Week. It was also featured in Sports Illustrated's 2006 Swimsuit Edition, where tennis superstar Maria Sharapova was seductively posing in a chic pair of Salinas bikinis.

In Asia, Salinas and NewUrbanMale.com were part of Fashion TV's first ever Fashion TV Beach Awards held in Asia and following that, we put together another fashion show at Singapore's first ever SEXPO, featuring the hottest Brazilian models and the latest Salinas collections. The latest collection, excluisvely available at NewUrbanMale.com, features some of the best Brazilain bikinis in town.


NewUrbanMale.com is the only male store that sells women's bikinis and with our collection of Salinas bikinis, we are probably the best. So much so that we are among the nominees vying for CLEO's Best Swimwear Boutique Award.

Brand Spotlight: aussieBum

NewUrbanMale.com has always been the industry leader in men's fashion and continues to maintain that lead with fashion forward brands such as Mighty Fine, JunkFood, C-IN2, Jabs Waterboys, Erogowear, ZIRH and even David Beckham's and Ewan McGregor's chosen brand - aussieBum.

NewUrbanMale.com was the first to bring the Australian brand to the shores of Asia and has ever since worked together with aussieBum to make it one of Asia's biggest Australian export.

NewUrbanMale.com offers a range of stylish undergear and sports apparel from aussieBum and with a tagline like - "If you doubt yourself, wear something else," aussieBum is truly a brand for the fashion and image conscious male.

aussieBum is also probably the first label in the world to combine minerals with fabrics - the range of aussieBum Essence undergear contains microencapsulated Vitamin C or Ginseng within the fabrics to give the wearer better comfort and wellness (trust us, this is easier than having to constantly remember to eat your vitamins or have your partner nagging you about it all the time).


So head on down to our stores and check out the aussieBum range right now. And remember, NewUrbanMale.com is the fashion label for men with good taste and what better way to compliment a man with good taste than to have them wear a pair of aussieBums.

Tan with NewUrbanMale.com

Skin like Eva Mendes is not that far away with the latest tanning products from Hawaiian Tropics available at NewUrbanMale.com.

Indulge in the richest tanning blend of exotic Hawaiian oils, Hawaiian Tropics is the first ever suncare company to promote the use of natural ingredients and also the first to introduce tropical coconut/banana fragrances in lotions and oils.

Hence, the Hawaiian Tropic's Dark Tanning Oil is a blend of exotic and natural flora, nut extracts and fruit and allows you to achieve that deep and dark "tan of the islands."

When you catch the rays, let the Hawaiian Tropic's Dark Tanning Oil work for you to achieve that natural tan you always wanted. Check out the entire range of Hawaiian Tropic products available at NewUrbanMale.com and get that "tan of the islands" right now.

NewUrbanMale.com at the New Cathay in Seventeen magazine

NewUrbanMale.com Vintage Washed Jeans in Men's Health