Brand Spotlight: Go Softwear Undergear

NewUrbanMale.com has more than 35 international brands under its belt and is the premier fashion label for men with good taste. Among the 35 international brands include Go Softwear, one of the first men’s undergear brands that caught the attention of the young and image conscious male.

Greg Olvera created Go Softwear and ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. The undergear label was the first to design the padded front and padded back undergear specially for men to provide them with that fuller look. This padded undergear definitely caught the attention of the media and this year, was awarded by Singapore Women’s Weekly as the Best Butt Boosting undergear in their Lingerie Awards.


But it is not just their range of padded undergear that has caught the attention. Go Softwear is apparently a lucky charm as celebrity Bryan Wong has proven with his own pair of Go Softwear g-strings. The star attributed winning the Best Comedy Performer and being among the Top 10 Most Popular Artistes to his red Go Softwear g-string that he bought exclusively from NewUrbanMale.com. Read more here.


Go Softwear has a complete range of undergear for men - from padded briefs all the way to lycra g-strings. Go Softwear is available at NewUrbanMale.com and is definitely a perfect Christmas gift for that special guy in your life.