Tuesday, January 09, 2007

Brand Spotlight: DUGAS Undergear from Tokyo


NewUrbanMale.com is the fashion and lifestyle store for men with good taste and is the first label to bring Japan’s first fashion undergear – DUGAS, to Singapore. Hailing from the world’s capital of innovation - Tokyo, DUGAS undergear expands the already existing premium undergear brands available at NewUrbanMale.com, such as C-IN2, aussieBum and Go Softwear.

Probably Asia’s first fashion and lifestyle undergear label, DUGAS features a colorful and interesting range of undergear that stands out from the rest.

DUGAS undergear is made from a range of fabrics that range from cotton to polyester. The cotton-polyurethane mix (often used in mattresses to prevent the loosening and over-stretching of the fabric) prevents the over-stretching of the undergear, even after frequent wear. While the polyester-polyurethane mix is a high-quality range of stretch material that is comfortable and promises an amazing fit - accentuating the contours of every image conscious male.


Furthermore, every pair of DUGAS is packed in a unique and stylish packaging - a plastic pouch that is designed with vivid and colorful illustrations. Cartoon drawings are used to complement the real-life product shots – bringing the lifestyle aspect of every pair of DUGAS to life, giving it a more high fashion look.

So grab you very own pair of DUGAS, exclusively available at NewUrbanMale.com.

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