Working out in STYLE

Great for your Yoga mat and stylish enough to be seen around town with, complete your gym get-up with our NewUrbanMale.com bag that appeared in this week's I-S Magazine. Capping another media appearance for NewUrbanMale.com.

Salinas 2006

The men really loved their Jabs Waterboys trunks and the women will definitely love our Salinas 2006 collection. We have the latest Salinas collection, so hot and so fresh it's already in February's CLEO magazine.


We carry the top six brands from Brazil - Blueman, Rygy, San Sali, Poko Pano, Movimento and Salinas as well as American bikini label L*Space.

So REMEMBER... NewUrbanMale.com is the only men's store that sells bikinis... And we only sell the best.

Title Sponsor: NewUrbanMale.com

The annual Inter-tertiary Windsurfing Championship has added an extra name to the event – NewUrbanMale.com. Now known as the NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006, NewUrbanMale.com (NUM) is more than happy to be the title sponsor for this honorable sports event.

Founder and designer of NUM, Shenzi Chua says, “As a title sponsor of such a well supported windsurfing event like this, we are continually raising further brand awareness and demonstrating our relentless commitment to sports.”

Touted by many as the grand finale of all windsurfing competitions for the season, this championship pits the old guard (NTU, NUS) with the new boys (SMU, SIM) and promises to be an engaging event for everyone.

So bring along your Jabs Waterboys trunks or your Salinas bikinis down to East Coast and bask in the fun and excitement in this year’s NewUrbanMale.com Inter-tertiary Windsurfing Competition.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006
18-19th Feb 2006
People’s Association East Coast Sea Sports Club

Lucky In Red

Everyone wants prosperity and good luck for the Lunar New Year, even us at NewUrbanMale.com. So what better way to improve your luck than by making sure you wear the lucky color red.


Just ask Bryan Wong how his red G-string bagged him two awards at last year's Star Awards. Prior to the award ceremony, he sought an advisor who suggested that wearing red underwear would help him improve his luck and so he went one up and bought the G-string from NUM for extra measure. And it worked, he didn't leave the award ceremony empty handed.

So get lucky this Lunar New Year with red undergear from international brands like Stevens, Ergowear and aussieBums. And to get even luckier, buy eight pairs!!

Pop Quiz

Pop Quiz!
Guess what trunks is this other satisfied customer wearing?
Jabs Waterboys, Tokyo series of course.

Spotted in Life

NewUrbanMale.com (NUM) was again in the media. The latest being in Life last Sunday where NUM was among the picks for some sound dressing ideas for spring. We only bring in products fit for the fashionable so you can't go wrong with NUM.

Jabs Waterboys and a Satisfied Customer

He is wearing the super low waist Jabs Waterboys, Tokyo series.

This "party animal" is so happy with his Jabs Waterboys trunks that he wanted to share his pictures with us. Jabs Waterboys is one of the hottest selling swimwear at NewUrbanMale.com and has been featured in tonnes of fashion magazines (Jeff Wang wears one on the cover of You Weekly below). Find a pair of super low waist Jabs Waterboys trunks that you like at NewUrbanMale.com now.

david & goliath column in US Seventeen Magazine

Founder and designer Todd Goldman of david & goliath has been assigned his own column in USA's Seventeen magazine. Read up on his hilarious fashion police column and his silly advice on how to clean your belly button.

Another Pleasant Pop Up

Another appearance in the media. This time a product spread of some of our latest products at NewUrbanMale.com. Do head on down to the store to find something you like.

Popping Up in Harper's Bazaar

This month, Havaianas from NewUrbanMale.com Store was featured in Jan 2006 Harper's Bazaar Singapore- popping up again in the media. These limited edition Havaianas flip flops were given away in the 2005 Oscars Pack and is actually lined with Swarovski crystals. Definitely an important thing to pack for that glorious getaway.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006

Watch out for the NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006 come February 18-19. NewUrbanMale.com is more than proud to be part of this adrenalin pumping event, where ardent fans of the sport get to see windsurfing enthusiasts from SMU, NUS, NTU and SIM, pit their skills against each other.

This championship is the grand finale, the culmination of a whole season of windsurfing events and it is definitely an honor for the school that walks away with it. Although NUS is currently the defending champion, the other universities will definitely give them a run for their money, especially with the inclusion of SIM in this competition for the first time ever.

It is that spirit of competitiveness and determination displayed in previous championships which has gained our respect. And since those same qualities are among the few cornerstones of NewUrbanMale.com’s success, we have decided to play this active role in this sport and specifically this event.

Do look out for further details of the event and even though you might know nothing at all about windsurfing, there’s no harm in joining in the festivities and basking in the sun at this exciting event.

NewUrbanMale.com Inter-tertiary Windsurfing Championship 2006
18-19th Feb 2006
People’s Association East Coast Sea Sports Club

Popping Up Everywhere

We at NewUrbanMale.com are proud that a large selection of our products do appear regularly in the media. Like our super low waist Jabs Waterboys trunks and our very own NewUrbanMale.com jacket worn by Jeff Wang on the cover of You Weekly and those big things spotted (we mean the bikinis and nothing else) - the Movimento bikinis on the cover of Maxim.

Here are some products from NewUrbanMale.com spotted in December 2005
-Find a pair of Havaianas at NewUrbanMale.com says Urban
-All Fashion TV models wearing bikinis from NUM. Nyne, Doggie-D tess and NUMtees in FHM magazine
-Orange Ipanema Crochet Hat and pink Salinas bikini in Shape magazine
-Model in Salinas bikinis in Maxim magazine
-Movimento bikinis in BRO magazine
-Local Model Jaymee Ong loves Havaianas in Urban

david & goliath - Boys Are Stupid Series

NewUrbanMale.com is proud to bring you the david & goliath tees - "Boys Are Stupid" series. The is a range of tees brought to you by david & goliath which are definitely designed to make you laugh and we hope our boys made you laugh. Find the Boys Are Stupid series only at NewUrbanMale.com.

Strange Phenomenon - Twice the Double Trouble

We want to report a strange phenomenon at NewUrbanMale.com where we have spotted another pair of double trouble, or at least two people who look alike.

Like our own 235guys, these two boys also want to share their Christmas wish (which is printed right there on their numtees) - All I Want for Christmas is Two Girlfriends. Thank you again guys for shopping at NewUrbanMale.com.

Enjoy the week ahead while we attempt to investigate these strange sightings at our store.

Forget Me Nots

"Memory.. is the diary that we all carry with us," says Oscar Wilde. And that's what this 235guys blog is all about. A diary of memories that we want to share with everybody.

These two kind souls wanted to share their memories with us here on the blog. And if you want to share something as well, like how you wanted to be part of boyband like the 257 boys or about your super shopping experience at NewUrbanMale.com, just drop us a line and send us your pictures.

The Inside Scoop: Part III

I hear people saying, "Some more! Some more!" Don't worry because here it is, the third installment of The Inside Scoop as these shameless and witty boys reveal more than just what is going on in their head. Meet Junior, JX, Jeff and Marcus as they show you what they want from Santa Claus this Saturday night.

Describe yourself in three words.
Junior: Full of crap.
JX: Shy. Easy-going. Crappy.
Jeff: Imma sexy thing.
Marcus: Clever. Dumb. Smart.

What do you do for fun?
Junior: Going to Sentosa or staying home with my PS2.
JX: Bullying and squeezing my colleagues.
Jeff: Dragon boating and pumping iron.
Marcus: Reading.


If you could be somebody for one day, who would you be? Why?
Junior: Junior. Because I am the best.
JX: Nobody. I love myself. If you were me, won’t you love me?
Jeff: Nobody. I love myself too much.
Marcus: Nobody. Because nobody is perfect.

Who’s your favorite hero/idol in life?
Junior: My mother.
JX: King Kong. It’s because he is so passionate and cute.
Jeff: Jacky Cheung.
Marcus: Batman.


What’s playing on your MP3 player now?
Junior: Meet Me Halfway by Kenny Loggins.
JX: Buy me one MP3 player because I don’t have one.
Jeff: I need one too.
Marcus: Say It Isn’t So by Bon Jovi.

What is your idea of misery?
Junior: When I have no money.
JX: When I am still single at the age of 25.
Jeff: Crying alone.
Marcus: Having to worry.


What’s your favorite NUMtee?
Junior: “Boys Are a Good Source of Protein,” especially me so come and get it.
JX: “I’m Just An Inexperienced Little Thing Looking For An Experience.”
Jeff: “SEXCITING.”
Marcus: “How About A Free Ride At My Home?”

What is the craziest thing you have ever done?
Junior: The list is too long for me to list down. I’m really sorry.
JX: One number more than a Menage a trios. Haha!! Just kidding.
Jeff: I bench pressed 160 kilos of four repetitions and all without support or help.
Marcus: Skinny dipping and it wasn’t with Colin.

What do you think is your best asset?
Junior: Definitely my THICK… err… EYEBROWS!!!
JX: My cute and humble package.
Jeff: My HUGE package. Haha! Just kidding. I don’t think I have any, as in a specific asset. I still have a package hor.
Marcus: My sense of humor.

Everybody’s burning question. What is 235?
Junior: Someone who owes me $235.
JX: I don’t know but I just think it’s cute.
Jeff: I hope to bench press 235 kilos.
Marcus: I might lose my job if I tell you.

NewUrbanMale's Own Double Trouble

MTV has their Double Trouble - May and Choy, while we spotted our own. Yinqi (left) and Nicole were seen shopping at NewUrbanMale.com (NUM) at Heeren and we couldn't resist but to snap a picture of them.

They say good things always come in pairs, and these two pack double the punch with our Men Suck NUMtees. We would like to thank them for shopping at NUM and of course for posing for us. Thank you ladies.

On Being Beautiful

NewUrbanMale.com (NUM) has been a part of two pageants over the two weeks and we thought we wanted to put up something different yet relevant to the theme of beauty.

We know the subjective nature of beauty, so what better way to learn more about the meaning of beauty than by asking normal people questions on their perceptions of beauty.

Dove conducted a study on Asian Beauty and came up with these findings (full study here).

Only 3% of Singaporean women who were questioned thought they were beautiful.
Only 10% of Singaporean women who were questioned were "Very Satisfied" with their beauty.
The husband/partner's opinion is most important in making a woman feel beautiful.
Two of the most important bodily characteristics that the Singaporean women think makes them beautiful is the face and the shape of the eyes. The least important were the skin color/tone and the breasts.
About 18% of Singaporean women would consider cosmetic surgery if it was free.
The top three types of cosmetic surgey Singaporean women would go for is for wrinkles, followed by fat removal and nose surgey.
72% of Singaporean women feel that beauty advertising is designed to encourage women to change their appearance.
While 70% of them wished that the media could give them more confidence in their own looks and beauty.

So what is your opinion on beauty in Asia and in Singapore specifically?

Fowl Play

"Bird flu isn't the only thing you can catch from chicks. Be safe, because you never know. Avoid unprotected sex."

Recently spotted in I-S magazine, Friday Dec 16, 2005.

We spotted this ad and it got us thinking and therefore we felt that we wanted to say something.

We understand the message that they are trying to send out and we feel that their intentions were good but their method a little suspect.

Why? Firstly, we feel that it is a tad bit inaccurate because the majority of the population that is responsible for spreading the AIDS virus are men. Husbands are the ones responsible for spreading HIV to their wives and this ad seemingly unfairly shifts the blame to the women.

And two, it objectifies women as merely "chicks" and it is exacerbated by the fact that they are literally alluding these women they call "chicks" to a sickly chicken. Hence we felt the ad was poorly done.

One has to realise that most of the time it is the woman that gets the bad end of things so this ad really has to be reviewed.

We share the enthusiasm and undertsand their message of safe sex, but perhaps they could have skewed it differently to portray an image that is not entirely women biased, like the way we saw it.

SIM-UOL Beauty Pageant

NewUrbanMale.com (NUM) was at it again and this time round we were at China Black, being a part of the Singapore Institute of Management (SIM-UOL) Beauty Pageant. NUM was again one of the sponsors as the contestants were dressed in NUM gear for the beachwear segment of the pageant.

The contestants, six males and six females, were also judged based on their compatibility. They were paired up respectively and there was a question and answer section specially based on how well they knew each other.


NUM Director Shenzi Chua was among the panel of judges and once again, NUM had two special subsidiary awards to be given out – the Mr and Ms. Body Beautiful, where the winners will have the opportunity to model and be ambassadors for NewUrbanMale.com.

After the two fashion segments and the question and answer session, the judges were left to decide who would eventually be picked Mr. and Ms SIM. However, that was not before NUM got to pick our own winners for the Mr. and Ms. Body Beautiful. NUM Director Shenzi Chua was called upon to present the sash to the chosen two, which went to Marcus Soh and Koh Leok Si.


But that was not the end of the event for NUM because as the final results were out, our Mr. Body Beautiful was a double winner, winning the pinnacle prize of the night, the Mr. SIM title.

We were more than happy to have Mr. SIM as our ambassador and this new duo, Mr. and Ms. Body Beautiful - Marcus and Leok Si, are definitely two people to look out for in the webpages of NewUrbanMale.com in the weeks to come.